eex national and california media strategist - may …...media plan to announce new funding awarded...

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Hi. It’s the communications team, and we’re looking for a strategic thinker with PR experience to help us build brand awareness for Elemental Excelerator and our portfolio companies in California and across the U.S.

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Page 1: EEx National and California Media Strategist - May …...Media plan to announce new funding awarded to startups • Create and execute media strategy; could include drafting press

Hi.It’s the communications team, and we’re looking for a strategic

thinker with PR experience to help us build brand awareness for Elemental Excelerator and our portfolio companies in

California and across the U.S.

Page 2: EEx National and California Media Strategist - May …...Media plan to announce new funding awarded to startups • Create and execute media strategy; could include drafting press

Who We AreWe help startups change the world, one community at a time. Each

year, we find 15-20 companies that best fit our mission and fund each company up to $1 million to improve systems that impact people’s lives: energy, water, agriculture, mobility, and beyond.

Our mission is two fold: 1) Help growth-stage startups

in energy, agriculture, water, and mobility succeed

2) Transform communities through our approach of place-based innovation

Page 3: EEx National and California Media Strategist - May …...Media plan to announce new funding awarded to startups • Create and execute media strategy; could include drafting press

We Need Help in 3 Areas of Growth

1) Increasing brand awareness with water, agriculture, and mobility startups and the ecosystems around them

2) Positioning EEx as thought leaders in innovation and community change nationally

3) Continuing to excite our existing ecosystem of startups, investors, corporates, philanthropists, policymakers, and others

Why? A couple of reasons: • Elemental Excelerator (formerly Energy Excelerator) is a well-known entity in the energy

industry. We have much lower brand recognition with startups, investors, and corporates in the other sectors we fund.

• Our goal is to provide a stamp of approval for our portfolio companies as they pursue investors and customers. Increasing our own brand recognition can help with that.

Page 4: EEx National and California Media Strategist - May …...Media plan to announce new funding awarded to startups • Create and execute media strategy; could include drafting press

More Specifically…Media plan to announce new funding awarded to startups

• Create and execute media strategy; could include drafting press releases, and placing articles or other content

• Create and execute digital outreach strategy (i.e. social media, website integration)

• Media relations and managing reporter correspondence

Media plan for EEx’s 2018 Impact Report

• Create and execute media strategy; could include building and managing content and media calendar, and drafting pitches, press releases, and other content

• Create and execute digital outreach strategy (i.e. social media, website integration); coordinate with EEx on social media calendar

• Media relations and managing reporter correspondence

Page 5: EEx National and California Media Strategist - May …...Media plan to announce new funding awarded to startups • Create and execute media strategy; could include drafting press

Can We Work Together?

Project Timeline: 4-6 weeks, with a projected start date of June 2018 and potential for follow-on work

Project Budget: $7,000, follow-on work to be included in a separate budget

Send proposals to [email protected] by Wednesday, May 30. Proposals should include:

• Approach to this project • 3 writing samples and other work samples demonstrating relevant

experience to this project; including at least one press release and one piece of creative writing

• Timeline and budget • Ways we can measure success • List of three references

Page 6: EEx National and California Media Strategist - May …...Media plan to announce new funding awarded to startups • Create and execute media strategy; could include drafting press

Resources

Elemental Excelerator website elementalexcelerator.com

Past Impact Reports: 2015 and 2016

Latest press coverage on EEx and our portfolio companies elementalexcelerator.com/latest/press

EEx blog elementalexcelerator.com/latest

EEx videos youtube.com/user/hawaiirenewable

Social media: Twitter - twitter.com/elementalexcel Facebook - facebook.com/ElementalExcelerator LinkedIn - linkedin.com/company/elementalexcelerator