eex national and california media strategist - may …...media plan to announce new funding awarded...
TRANSCRIPT
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Hi.It’s the communications team, and we’re looking for a strategic
thinker with PR experience to help us build brand awareness for Elemental Excelerator and our portfolio companies in
California and across the U.S.
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Who We AreWe help startups change the world, one community at a time. Each
year, we find 15-20 companies that best fit our mission and fund each company up to $1 million to improve systems that impact people’s lives: energy, water, agriculture, mobility, and beyond.
Our mission is two fold: 1) Help growth-stage startups
in energy, agriculture, water, and mobility succeed
2) Transform communities through our approach of place-based innovation
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We Need Help in 3 Areas of Growth
1) Increasing brand awareness with water, agriculture, and mobility startups and the ecosystems around them
2) Positioning EEx as thought leaders in innovation and community change nationally
3) Continuing to excite our existing ecosystem of startups, investors, corporates, philanthropists, policymakers, and others
Why? A couple of reasons: • Elemental Excelerator (formerly Energy Excelerator) is a well-known entity in the energy
industry. We have much lower brand recognition with startups, investors, and corporates in the other sectors we fund.
• Our goal is to provide a stamp of approval for our portfolio companies as they pursue investors and customers. Increasing our own brand recognition can help with that.
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More Specifically…Media plan to announce new funding awarded to startups
• Create and execute media strategy; could include drafting press releases, and placing articles or other content
• Create and execute digital outreach strategy (i.e. social media, website integration)
• Media relations and managing reporter correspondence
Media plan for EEx’s 2018 Impact Report
• Create and execute media strategy; could include building and managing content and media calendar, and drafting pitches, press releases, and other content
• Create and execute digital outreach strategy (i.e. social media, website integration); coordinate with EEx on social media calendar
• Media relations and managing reporter correspondence
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Can We Work Together?
Project Timeline: 4-6 weeks, with a projected start date of June 2018 and potential for follow-on work
Project Budget: $7,000, follow-on work to be included in a separate budget
Send proposals to [email protected] by Wednesday, May 30. Proposals should include:
• Approach to this project • 3 writing samples and other work samples demonstrating relevant
experience to this project; including at least one press release and one piece of creative writing
• Timeline and budget • Ways we can measure success • List of three references
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Resources
Elemental Excelerator website elementalexcelerator.com
Past Impact Reports: 2015 and 2016
Latest press coverage on EEx and our portfolio companies elementalexcelerator.com/latest/press
EEx blog elementalexcelerator.com/latest
EEx videos youtube.com/user/hawaiirenewable
Social media: Twitter - twitter.com/elementalexcel Facebook - facebook.com/ElementalExcelerator LinkedIn - linkedin.com/company/elementalexcelerator