effect of mass media

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Paper : Mass Media Topic : Effect of Mass Media Prepared by : Avani Dave Sem – 4 Roll No: 02 Department of English Maharaja Krishnakumar Sinhji Bhavnagar University

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Page 1: Effect of Mass Media

Paper : Mass MediaTopic : Effect of Mass MediaPrepared by : Avani DaveSem – 4Roll No: 02Department of EnglishMaharaja Krishnakumar Sinhji Bhavnagar University

Page 2: Effect of Mass Media

Mass Media :

It is a message created by a person or a group of people sent through a transmitting device / Medium to a large audience or market.

Impacts onPersonal MoralCultural Political viewEducationPsychologyReaches to many people quickly

Page 3: Effect of Mass Media

Mass Media Types :

1. Print2. Film / Video3. Television4. Electronic5. Radio

Page 4: Effect of Mass Media

In the last 50 years the media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet.

We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, traveling and anything else that we have to do.

A common person in the city usually wakes up checks the tv news or newspaper, goes to work, makes a few phone calls, eats with their family when possible and makes his decisions based on the information that he has either from their co workers, news, tv, friends, family, financial reports, etc.

Page 5: Effect of Mass Media

Changes in social structure

The people of India belong to thousands of castes and caste like groups--hierarchically ordered, named groups into which members are born. Caste members are expected to marry within the group and follow caste rules pertaining to diet, avoidance of ritual pollution, and many other aspects of life.

With the advent of mass media and channels of communication and information, the top class people who have traditionally been at the top of the caste system have been replaced by those with colour television sets in their homes reports Kirk Johnson in his study. The next level seems now to be those with access to colour TV, followed by black and white TV owners and then those with access to black and white TVs.

Page 6: Effect of Mass Media

Goldberg & Mc Cann

Stanley Webber

Silence

The Atmosphere of Menace

Pinteresque Effect

Knocking of the Door Knocking is threatening

Fear in the Play 2. Mass Media Influence on youth Distortion of BeautyPortrayal of Boys:

Page 7: Effect of Mass Media

Goldberg & Mc Cann

Stanley Webber

Silence

The Atmosphere of Menace

Pinteresque Effect

Knocking of the Door Knocking is threatening

Fear in the Play 2. Mass Media Influence on youth Distortion of Beauty --- Portrayal of Girls

Page 8: Effect of Mass Media

Goldberg & Mc Cann

Stanley Webber

Silence

The Atmosphere of Menace

Pinteresque Effect

Knocking of the Door Knocking is threatening

Fear in the Play How Mass Media Influence :

Public opinion is developedEducational efforts expandDemocracy and Media -support Not only to inform but persuadeHelp in Social Economical and Political systemAware about happening around us :

Page 9: Effect of Mass Media

Goldberg & Mc Cann

Stanley Webber

Silence

The Atmosphere of Menace

Pinteresque Effect

Knocking of the Door Knocking is threatening

Fear in the PlayMass Media makes possible :

Page 10: Effect of Mass Media

Goldberg & Mc Cann

Stanley Webber

Silence

The Atmosphere of Menace

Pinteresque Effect

Knocking of the Door Knocking is threatening

Fear in the PlayImpact of Media on Children:Violence : Reality and fantasy Aggressive thoughts

* Violence * Psychologically effect: * Heart attack

Page 11: Effect of Mass Media

“ Media is the means of catharsis and is must for normal living” - Aristotle

This Presentation is Submitted to Department of English, maharaja Krishnakumar Sinhji Bhavnagar University.