“effective communication techniques: making your message count” mary hall, roncalli high school...
TRANSCRIPT
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“Effective Communication Techniques: Making Your
Message Count”
Mary Hall, Roncalli High SchoolAlexis Wolf, University of Notre Dame
Martin Kirkwood, St. Theodore Guerin High School
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Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA (National Research Center for College and University Admissions) conducted a survey of more than 1300 participants about communicating
with prospective campuses.
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Who do families want to talk to during an on-line presentation,
and how do they want to be invited?
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On-line Conversations
--69% of students and 72% of parents said they have had online video conversations using a Webcam…
…but WHO do they want to talk to?
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WghWho do they want to talk to?
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Roncalli Parent Survey
Survey:1. Senior Parents Only2. Less than 1003. No validity to this survey
Why:Compare to published surveyAccuracy of published survey in local
community
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Roncalli Senior Parent Survey
When are live conversations of high importance?.
Before applying
12%
After applying 4%
Not important 7%
Before and after applying.
76%NS:B&A: 62%Before: 15%After: 17%NI: 6%
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How Influential In Choosing Schools Are the Following?
Avg. S
core
Coll. Tour
Websit
e
Student
Adm Rep
Coll Site
Cnslr
Broch
ure
Face
book0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
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NS: 4.5 4.0 3.8 3.8 3.7 3.7 3.1 2.3
4.3 3.5 3.6 3.9 2.7 3.9 2.6 1.7
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Parent Participation In A Video Conferencing using Webcam
NO
60%
YES
40%
NS:Yes: 72%No: 38%
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Who To Talk To?
Adm Rep Student Fin Aid Rep Professor Alumni
15%
93%67%
36%
33%
NS: 78% 69% 69% 56% 19%
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Preferred Type of Invitation to Online Presentation
HS Visi
tM
ail
College
Fair
Counselor
Coll Site Text
Phone
FB Gro
upFB
Ad0
102030405060708090
100
NS: 81 40 31 30 34 22 28 29 10 4
92 65 33 32 69 11 13 13 2 1
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Recommendations from Survey
1. Create opportunities for communicating.Websites with links and resourcesContact information
NameEmail addressTelephone number(nice to have address on website)
Live chats
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Recommendations2. Multiple methods of communicating
On-linePrintIn personTelephone CITY
UNIV
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Recommendations3. In-person visits at high schools
(or ‘in-person” via Skype).--Admissions and financial aid rep visits to
high schools--Skype contact to answer specific family
questions--Follow up by text, telephone, email to
students’ families after visit to high school
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Recommendations4. Maintain or add live chats to your
communication strategies.--Has declined in past years but this is of
high interest as a method to communicate.
--Specific dates publicized on website and sent via email to students indicating an interest
--Fin aid rep should be available
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Recommendations
5. Keep social media in perspective. --Do not make SM the focus of your
communication strategy.--Remember that not everyone has internet
access or prefers it as a communication tool
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What Works for Us?1. “Go to” person in financial aid
--Presents at our Financial aid night--Will answer questions about FAFSA--Will answer financial aid questions of parents
via email--Updates me re: new programs and changes
in financial aid--Resource for parents
2. Financial aid night by fin aid specialist3. Who to contact about stackable/non-stackable
scholarships
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What Works for Us?4. College Goal Sunday5. Name of fin aid rep to share with parents
who have financial aid questions6. Financial advisor evening program (might not
work for everyone) separate from FAFSA7. Attendance at fall financial aid update
meetings (counselor)8. Encourage families to establish relationship
with a fin aid rep
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Other thoughts1. Adopt a local high school and be their ‘go to’
person2. Offer financial literacy program/session in
high school classes (economics, business, consumer/family science, etc.) as a guest speaker
3. Specific handout for HS visits--Timeline --Dates--Forms --Hints for fin aid process
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Other thoughts
4. Programs for families and counselors re: financial aid--On campus --On-line live--Video library on website--Summer--Encourage as part of visit program
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Other ThoughtsWebsite
--Is it easy to use?--Specific section:
“Important Info for Incoming Freshmen”--Deadlines--Needed forms
--Does it have FAQ?--Are deadline and Indiana state edit dates clearly explained?--Federal code number easy to find?
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More ThoughtsWebsite
--Is the Net Price Calculator obvious?--Does it talk about Satisfactory Academic
Progress?--Who can counselors/parents contact—
name, email, or phone number--Dates of evening/week-end live chats or
webinars--FAFSA link* and hotline contact--What will it really cost? Payment options?--Average graduation debt?
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Some More ThoughtsScholarships
Are they stackable?Are they renewable?Clear deadlines?Do you super-score test results?Are there additional scholarship resources
on the website? Are there links to departmental, service, etc. scholarships?
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Even More ThoughtsWebsite/Office
--Do you have someone with “other” languages in your office based on your “community”?
--Information for families regarding disability services programs and contacts? Voc Rehab re: aids/services
--Standardized financial aid award letters--Presentations to middle school parents on
understanding affording college
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Yours Is A Global Market1. Can other individuals with different world
languages easily access your website?2. Can international students access financial
aid and/or scholarship information?3. Do you skype to international schools in
recruitment areas?
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This may be how you feel!
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Characteristics of A Good Financial Aid Representative
1. Knowledgeable2. Professional3. Good listener4. Patient5. Honest6. Respectful7. Returns calls/emails in a timely fashion
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Ways to Connect IACAC and ISFAA
1. Present to new IACAC counselors on federal and institutional methodology.
2. Add a financial aid info site to IACAC websitea. Fin aid updates and changesb. FAFSA info (ISMcollegeplanning.org)c. 21st CS update and changesd. Post links to fall fin aid info meetinge. Link to individuals willing to do FA nite
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Ways to Connect IACAC and ISFAA
3. Continue presenting the high school financial aid presentations
4. Make HS Counselor section of ISFAA a link on IACAC website
5. Continue to present topics at IACAC Congress6. Is dual membership possible?
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Time to Communicate!
Thank you for listening to us
and now………your
ThoughtsQuestions
Comments