effective communication with the itdm. canaltech is an internet media based focused on a specific...
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Effective Communication with the ITDM
Canaltech is an internet media based focused on a specific audience: TCI professionals from all over Brazil.
With an analytical and up-to-date content, it covers different areas of business technology. We are a reliable media to help ITDM on their purchases of products and services.
Our main areas of coverage
• Infrastructure• Security• Cloud Computing• IT Management• Telecom• Market• Career• Development
Monthly Audience (Corp Area)
4 milionpageviews
700.000Unique visitors
1 millionvisits
Average time:10 minutes
Social Networks
184.000fans
6.800Fans (Corporate)
223.000followers
11.000followers
18.000subscribers
Audience
Education
University
PostGrad/MBA
Univ (not concluded)
High School
Audience
Age
18- 18-24 25-40
41-55 55+
Audience
84%16%
Gender
Audience
Social Stratum
AB C DE
Audience
Main subjects in 2013:
- BI- Security- Cost-cutting- Mobility- ERP- Career
Media Strategies
• Qualified leads• Customized Content• E-mail marketing and newsletter• Banners with a high standard CTR• Social media intelligence
Qualified leads
Targeted and qualified lead generation: segmentation on company size, job, region etc.
Formats:• White Paper• Webinar• Webcast• Webmeeting• Customized Content CT
Customized Content
We have a highly qualified and experienced team, ready to help your company in your corporate communication.• White Paper Factory: developing content in an
attractive approach to the reader• Case studies: production of raw text or video,
addressing the major successes of your company• Publieditorial: text or video
Mailing
With more than 120k professionals registered in our database, we can increase the response and engagement of your actions.
Banners
High CTR rates
Stripe (990 x 60px)
Pushdown (990 x 90px - 990 x 415px)
Arroba banner (300 x 250px)
Background (1600 x 1000px)
Social Media Intelligence
• You company on social networks with a more effective way
• Strategies for increasing number of followers/fans• Content management: Twitter, Facebook, Google+,
Linkedin and Youtube
