effective intranet planning
DESCRIPTION
How to plan effectively for your corporate intranet. Presented by Ryan Thompson of Blue River Interactive Group at MuraCon EU 2014 in Edinburgh, Scotland.TRANSCRIPT
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INTRANET PLANNINGby Ryan Thompson
Blue River Interactive Group, Inc.
WHY AN INTRANET?
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๏ Consolidate Information ๏ Improve Efficiency ๏ Improve Quality of Information ๏ Promote Collaboration & Sharing ๏ Standardized Platform ๏ Systems Integration Opportunities ๏ Uphold Company Standards
ISSUES WITH INTRANETS
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๏ Outdated Information ๏ Poor Usability ๏ No Accountability & No Governance ๏ Systems are Stitched Together ๏ No SSO ๏ Rigid Platform = No Flexibility ๏ No Ownership
WHAT WE WILL COVER TODAY
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๏ Requirements Gathering ๏ Anticipated Roadblocks ๏ Common Features & Examples ๏ Possible Integrations ๏ Choosing a Platform ๏ Deployment & Roll Out ๏ Measuring Success
COMMON ROADBLOCKS
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๏ The “Shared Drive”
๏ The “Spreadsheet”
๏ “The Current Site Does _________.”
๏ Content, Content, Content! ๏ Internal Politics / Conflicting Priorities
๏ Too many features
๏ Low User Adoption / Lack of Interest beyond Stakeholders
TIPS FOR REQUIREMENTS GATHERING
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๏ Research Current Best Practices
๏ Establish Stakeholders Early (Global & Departmental)
๏ Familiarize Yourself with Common Features
๏ Use Surveys to Gauge Interest in Features
๏ Report Back Early & Often
๏ Keep Running Inventory of Features
๏ Rank & Prioritize Features
๏ Suggest a Phased Approach
COMMON INTRANET FEATURES
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๏ People ๏ Find People
๏ View Profiles & Contact Information
๏ Directory Integration
COMMON INTRANET FEATURES
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๏ Departmental Organization ๏ Shared Structure Across All Departments
๏ Overview
๏ Document Repository
๏ Staff Listing/People
๏ News/Announcements
๏ Custom Content/Features
๏ Ability to Add a Department Quickly
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๏ Documentation ๏ Shared Repository
๏ Search/Filter Functionality
๏ DAM Integration
COMMON INTRANET FEATURES
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COMMON INTRANET FEATURES๏ News & Events
๏ Organizational news & events (top down)
๏ Departmental News & events (aggregated)
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๏ Personalization ๏ User Profiles
๏ Access to “My Content”
๏ View Content Based on Permissions
๏ Favorites & Viewing History
๏ Customize the Experience
COMMON INTRANET FEATURES
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๏ Collaboration/Social ๏ File Sharing / Repositories
๏ Discussions
๏ Wiki
๏ Groups/Friends
COMMON INTRANET FEATURES
INTEGRATIONS TO CONSIDER
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๏ CMS ๏ AD ๏ DAM ๏ CRM ๏ Collaboration (Chat, Discussions, Wiki, Comments) ๏ IT Systems (tickets, requests) ๏ Custom Applications
CHOOSING A PLATFORM
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Your Intranet Platform Should... ๏ Support many content contributors with different roles ๏ Provide a simple content editing interface ๏ Allow Role-based access to content & features ๏ Support Single Sign On with other directory systems ๏ Easily integrate with other/external systems ๏ Provide opportunities for customization ๏ Scale to future growth
ROLLOUT & DEPLOYMENT
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๏ Name your Intranet. Give it a brand. ๏ Communicate the launch plan early ๏ Complete administrative/content training before deployment ๏ Beta test functionality with small groups ๏ Do a company-wide beta release ๏ Establish issue tracking & feedback channels ๏ Hold ongoing “Brown Bag” training courses ๏ Establish governance & oversight
ROLLOUT & DEPLOYMENT
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Don’t let it die ๏ Follow up on issues quickly ๏ Plan additional phases and features ๏ Talk with your users ๏ Establish a team to improve, enhance and promote the Intranet
MEASURING SUCCESS
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Success is subjective, but here are some common metrics... ๏ Time to complete tasks reduced ๏ Information awareness increased ๏ Increase in collaboration (# of groups, discussions, messages) ๏ Reduced phone calls / emails ๏ Positive user feedback ๏ Death of the Shared Drive
MEASUREMENT TOOLS
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๏ Online Surveys (www.surveymonkey.com) ๏ Chairside Reviews - Watching someone in action ๏ User Feedback Forms & Polls ๏ Content Ratings & Rankings ๏ Hosted User Discussions / Interviews ๏ Water Cooler Espionage
MORE INFORMATION
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๏ Intranet Design Annual - www.nngroup.com ๏ Email - [email protected]
๏ Blue River - www.blueriver.com ๏ Mura CMS - www.getmura.com
