Do you know who you are?

By: Abinia Sachithanantham

CAN YOU IMAGINE?

Mr. Bean in Fast and Furious

The Undertaker acting in Titanic 2

NEVER!!

Because they’re not experts in those areas.

Therefore…

It is important to understand;• what you are good

at• what you are terrible

at

SWOT Analysis

Identify Your Strengths

• What can you do that no one else can?• What do other people compliment you

on?• What achievements are you most proud

of?• How strong is your network of

connections?• What values and ethics set you apart

from your peers?

Consider Your Weakness

• What tasks fill you with fear?• What negative feedback about your

personality or work habits have you received?

• Are there qualifications you have yet to achieve?

• What are your negative work habits and traits?

Look for Opportunities to use Your Strengths

• Networking and conferences?• Valuable new skills?• A potential new role?• Is your industry growing?• What is the state of the

economy?• Is there new demand for a skill

or trait you possess?

Spot any Threats That are Standing Between you and Total

Engagement

• What threats do your weaknesses expose you to?

• What is the biggest external danger to your goals?

• Is there strong competition for the types of jobs for which you are best suited?

• Are there any new technology, education or certification requirements that will impede your progress?

Help Dory to make an effective SWOT analysis

TUTORIAL

Dory is an advertising manager.

Job Duties:• Oversees advertising activities of a business• Forms and directs advertising strategy• Implements ad campaigns• Supervises advertising-related departments• Evaluates ad campaign's overall performance

Meet Dory

Highlights of Dory’s conversation with her friend

Ciara • I’m attending a major marketing conference next month. This will allow

for strategic networking, and also offer some great training seminars.• I often impress clients with a new perspective on their brands with my

creativity.• Even though I have a strong writing skill, I get nervous when presenting

ideas to clients, and this fear of public speaking often takes the passion out of my presentations.

• I have the ability to ask key questions to find just the right marketing angle.

• I'm completely committed to the success of a client's brand.• I have a strong, compulsive need to do things quickly and remove them

from my "to do" list, and sometimes the quality of my work suffers as a result.

Highlights of Dory’s conversation with her friend

Ciara • This same need to get things done also causes me stress when I have

too many tasks.• Simon, one of my colleagues, is a much stronger speaker than I am, and

he's competing with me for the art director position.• Our art director will go on maternity leave soon. Covering her duties

while she's away would be a great career development opportunity for me.

• The current economic climate has resulted in slow growth for the marketing industry. Many firms have laid off staff members, and our company is considering further cutbacks.

Dory’s SWOT Analysis

Strengths:• I'm very creative. I often impress clients with a new perspective on their brands.• I have the ability to ask key questions to find just the right marketing angle.• I'm completely committed to the success of a client's brand.

Weakness:• I have a strong, compulsive need to do things quickly and remove them from my

"to do" list, and sometimes the quality of my work suffers as a result.• This same need to get things done also causes me stress when I have too many

tasks.• I get nervous when presenting ideas to clients, and this fear of public speaking

often takes the passion out of my presentations.

Dory’s SWOT Analysis

Opportunities:• I'm attending a major marketing conference next month. This will allow for

strategic networking, and also offer some great training seminars.• Our art director will go on maternity leave soon. Covering her duties while she's

away would be a great career development opportunity for me.

Threats:• Simon, one of my colleagues, is a much stronger speaker than I am, and he's

competing with me for the art director position.• The current economic climate has resulted in slow growth for the marketing

industry. Many firms have laid off staff members, and our company is considering further cutbacks.

As a result of an effective SWOT analysis..

• You can identify your key strengths• You can uncover opportunities that you would not

otherwise have spotted .• by understanding your weaknesses, you can

manage and eliminate threats that might otherwise hurt your ability to move forward

• Wrote, M. (no date) Personal SWOT analysis: Making the most of your talents and opportunities. Available at:https://www.mindtools.com/pages/article/newTMC_05_1.htm (Accessed: 7 June 2016).

• Martin, M. and Contributor, N.D. (2015) Conducting a personal SWOT analysis for your career. Available at: http://www.businessnewsdaily.com/5543-personal-swot-analysis.html (Accessed: 7 June 2016).

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