Jennifer McClure - President, Unbridled Talent LLC

@JenniferMcClure� unbridledtalent.com�

Effective Presentation & Communication Skills

For Business Leaders�

“Nothing is more essential to success in any area of your life than the

ability to communicate well.” �

Paul W. Swets – Author & Entrepreneur

WRITTEN COMMUNICATION�

keep IT

THINK before you INK

know your AUDIENCE

watch your LANGUAGE

consider your TONE •  Are you angry?�

•  Are you offended?�

•  Are your trying to be funny?�

•  Are you using sarcasm?�

don’t SHOUT! HEY YOU! ��

I MAY BE ANGRY! I MIGHT BE UNHAPPY WITH YOU! I MAY JUST BE TOO LAZY TO USE THE SHIFT KEY! ��

GOTTA GO NOW! ��

SHOUT AT TALK WITH YOU SOON!�

answer WIIFM

What’s� In � It �For � Me�

LOOK it over

when in doubt: WAIT

NOTHING POSTED ON THE INTERNET IS PRIVATE. NEVER. NEVER. ever.ever.  

INTERPERSONAL COMMUNICATION�

LISTENING

"A good listener is not only popular everywhere, but after awhile, he

knows something.” ��

Wilson Mizner – Playwright, Raconteur & Entrepreneur

real LISTENING •  Understanding someone�

•  Enjoying someone�

•  Learning something�

•  Providing help or comfort �

•  Making people think you’re interested so they’ll like you ��•  Half-listening because you don’t want to offend someone�

•  Listening for one specific piece of information�

•  Buying time to prepare your next comment ��

psuedo LISTENING

Squirrel!�

blocks to LISTENING •  Comparing�

•  Mind Reading�

•  Rehearsing�

•  Filtering�

•  Judging�

•  Dreaming�

•  Identifying�

•  Advising�

•  Sparring�

•  Being Right �

•  Derailing�

•  Placating �

•  Paraphrase�

•  Clarify/Ask questions�

•  Give feedback �

•  Show empathy�

•  Be open to understanding�

active LISTENING

NONVERBAL

Over 50% of a message’s impact comes from body movements�

7% - verbal (words) ��38% - vocal (volume, pitch, rhythm, etc.) ��55% - body movements (mostly facial expressions) �

1st IMPRESSIONS count

make EYE CONTACT

control your VOICE

open your POSTURE

use your HANDS

SMILE

LEAN IN slightly

VERBAL

choose your WORDS •  Don’t say “What I’m saying may be wrong…” �

•  Don’t substitute a question for a sentence�

•  Drop “Can I take a minute to say something?” �

•  Drop “Just” �

•  Drop “Actually” �

INFLUENCING

"To be a great leader of people - inspire them to follow you,

not your rules.” ��

Jeffrey Gitomer – Author, Speaker & Business Trainer

SELL IT baby

learn to NEGOTIATE

embrace CONFRONTATION

inspire TRUST

PRESENTATION TIPS�

begin with

tell STORIES

http://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks.html �

use IMAGES

Anything�

That �

Things Meatloaf Would Do For Love�

project CONFIDENCE

MOVE it

DRESS the part

ONE PERSON at a time

KNOW your stuff

An Expert HELLO

I AM…

be BRIEF “Make sure you have finished

speaking before your audience has finished listening.” �

� Dorothy Sarnoff – Actress, Opera Singer & Self-Help Guru

finish STRONG

THANK YOU!�Jennifer McClure�

�

unbridledtalent.com��

@JenniferMcClure�