effective presentation strategies
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Effective Presentation Strategies. Helen Brown- Liburd – Rutgers University Jennifer R. Joe – Georgia State University. Why presentations are important. An opportunity to enhance your marketability Presentation quality can either generate OR stifle interest in your paper - PowerPoint PPT PresentationTRANSCRIPT
Effective Presentation StrategiesHelen Brown-Liburd – Rutgers UniversityJennifer R. Joe – Georgia State University
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Why presentations are important An opportunity to enhance your marketability
Presentation quality can either generate OR stifle interest in your paper
Can lead to future research/collaboration
Journal editors and reviewers are likely to be in the audience
Can help you solve a problem in paper
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Types of presentations
Job talks – typically 1.5 hoursConference paper –
15-20 minutes
Conference discussion – 10-15 minutes
Workshops – 1.5 hours (Journal conferences e.g. CAR; JAR)
Effective Presentation Strategies
Plan ahead
The better your paper, the easier your presentation
Know your audience and tailor the presentation
Identify the key points and plan to communicate them early – particularly, your contribution
Anticipate the questions
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Use your slides effectively
They are a visual aid – not a crutch
Don’t be scripted – audience can read the slides
Selection of font size – don’t go too small
Consider figures to get difficult points across and communicate results
Avoid clutter and wordiness – use multiple slides rather than a single busy slide
Effective Presentation Strategies
Figure e.g., 2 x 2 Experimental Design
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Conceptual IV Conceptual DV
Operational IV Operational DV
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Figure e.g., Illustration of H1b
Mgt Prefers Lvl 2 Mgt Prefers Lvl 3
Quality Rating
H1B - Auditor Skepticism
Valuation = Lvl 2
Valuation = Lvl 3
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Bad slide e.g. – entire table
Your audience may be figuring out the busy
table and not listening!
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Better idea - ANOVA of Quality Ratings
Source of Variation Df SS MS F-value P-value
Between Participants: Management Preference ErrorWithin Participants: Valuation Level Management Pref X Valuation Error
1112 11
112
.930157.579 8.7818.026
205.482
.9301.407 8.7818.026
1.835
.661 4.7864.375
.418 .031.039
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Bad slide - Conclusion & implication
In the FV classification context, auditors are more skeptical of management’s preference when management prefers the less conservative reporting choice.
This result differs from those in other audit settings, where auditors were swayed by management’s classification preferences.
These results suggest that in the high-risk FV setting, auditor skepticism and conservatism work together to temper the second-mover effect of management’s preference on auditor judgments that was found in lower risk settings.
PCAOB inspection reports note that when auditors are provided with several FVs obtained from external pricing services, they tend to select the value that is closest to that preferred by management without evaluating the significance of differences between the other prices obtained and management’s preferred value.
Our results are inconsistent with this concern. Either the PCAOB’s criticisms increased auditors’ skepticism or there are other aspects of the FV task for which auditors are still swayed by management.
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Better idea – 2 slides: ONE
Auditors more skeptical of management’s preference when management prefers the less conservative reporting choice.
Differs from prior findings, where auditors were swayed by management’s classification preferences.
In the high-risk FV setting, together, auditor skepticism and conservatism might temper the second-mover effect of management’s preference.
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Better idea – 2 slides: TWO
PCAOB concerned that given multiple valuations, auditors select the FV preferred by management without evaluating the difference in management’s preferred value vs. other prices.
Our results are inconsistent with this concern.
Either the PCAOB’s criticisms increased auditors’ skepticism or there are other aspects of the FV task for which auditors are still swayed by management.
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Use your slides effectively
Have a reasonable number of slides
Practice so you know how long your presentation will last
Always have additional slides available in backup to present information when asked
Know exactly where everything is located in your slide deck
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Preparation
Know your paper! – especially what your co-authors did
Practice, practice, practice – timing and delivery
Have someone watch your dry run and get feedback
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Delivery Connect with your audience - sell your topic and
contribution early Be prepared to adjust – know which slides you
can skip or extend depending on the discussion Your tone and attitude are important – be
receptive; be firm but not argumentative You are the expert but it is a give and take Ask someone to take notes so that you can be
laser focused on your presentation
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Delivery
Wear appropriate attire
Maintain contact with your audience If you are well-prepared you can connect with
audience members using their names & cites
Have the same version of the paper handy
Keep track and MANGAGE your time
Have fun! or at least try to
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Dealing with difficult situations The person(s) who think they know
your topic better than you do
The dog on your leg
The participants who never read the paper
The citation jockey
The “quiet” group
Never let them see you sweat
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Resourceshttp://www.iasted.org/conferences/formatting/Presentations-Tips.ppt
http://research.microsoft.com/~simonpj/papers/giving-a-talk/giving-a-talk-html.html
http://wit.tuwien.ac.at/research/tips/good_research_talk_slides.pdf
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Your turn
CommentsQuestions??