effective presentation strategies

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Effective Presentation Strategies Helen Brown-Liburd – Rutgers University Jennifer R. Joe – Georgia State University

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Effective Presentation Strategies. Helen Brown- Liburd – Rutgers University Jennifer R. Joe – Georgia State University. Why presentations are important. An opportunity to enhance your marketability Presentation quality can either generate OR stifle interest in your paper - PowerPoint PPT Presentation

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Page 1: Effective  Presentation  Strategies

Effective Presentation StrategiesHelen Brown-Liburd – Rutgers UniversityJennifer R. Joe – Georgia State University

Page 2: Effective  Presentation  Strategies

Effective Presentation Strategies Page 2

Why presentations are important An opportunity to enhance your marketability

Presentation quality can either generate OR stifle interest in your paper

Can lead to future research/collaboration

Journal editors and reviewers are likely to be in the audience

Can help you solve a problem in paper

Page 3: Effective  Presentation  Strategies

Effective Presentation Strategies Page 3

Types of presentations

Job talks – typically 1.5 hoursConference paper –

15-20 minutes

Conference discussion – 10-15 minutes

Workshops – 1.5 hours (Journal conferences e.g. CAR; JAR)

Page 4: Effective  Presentation  Strategies

Effective Presentation Strategies

Plan ahead

The better your paper, the easier your presentation

Know your audience and tailor the presentation

Identify the key points and plan to communicate them early – particularly, your contribution

Anticipate the questions

Page 4

Page 5: Effective  Presentation  Strategies

Effective Presentation Strategies Page 5

Use your slides effectively

They are a visual aid – not a crutch

Don’t be scripted – audience can read the slides

Selection of font size – don’t go too small

Consider figures to get difficult points across and communicate results

Avoid clutter and wordiness – use multiple slides rather than a single busy slide

Page 6: Effective  Presentation  Strategies

Effective Presentation Strategies

Figure e.g., 2 x 2 Experimental Design

Page 6

Conceptual IV Conceptual DV

Operational IV Operational DV

Page 7: Effective  Presentation  Strategies

Effective Presentation Strategies Page 7

Figure e.g., Illustration of H1b

Mgt Prefers Lvl 2 Mgt Prefers Lvl 3

Quality Rating

H1B - Auditor Skepticism

Valuation = Lvl 2

Valuation = Lvl 3

Page 8: Effective  Presentation  Strategies

Effective Presentation Strategies Page 8

Bad slide e.g. – entire table

Your audience may be figuring out the busy

table and not listening!

Page 9: Effective  Presentation  Strategies

Effective Presentation Strategies Page 9

Better idea - ANOVA of Quality Ratings

Source of Variation Df SS MS F-value P-value

Between Participants: Management Preference ErrorWithin Participants: Valuation Level Management Pref X Valuation Error

1112 11

112

 .930157.579 8.7818.026

205.482

.9301.407 8.7818.026

1.835

.661  4.7864.375

 .418  .031.039

Page 10: Effective  Presentation  Strategies

Effective Presentation Strategies Page 10

Bad slide - Conclusion & implication

In the FV classification context, auditors are more skeptical of management’s preference when management prefers the less conservative reporting choice.

This result differs from those in other audit settings, where auditors were swayed by management’s classification preferences.

These results suggest that in the high-risk FV setting, auditor skepticism and conservatism work together to temper the second-mover effect of management’s preference on auditor judgments that was found in lower risk settings.

PCAOB inspection reports note that when auditors are provided with several FVs obtained from external pricing services, they tend to select the value that is closest to that preferred by management without evaluating the significance of differences between the other prices obtained and management’s preferred value.

Our results are inconsistent with this concern. Either the PCAOB’s criticisms increased auditors’ skepticism or there are other aspects of the FV task for which auditors are still swayed by management.

Page 11: Effective  Presentation  Strategies

Effective Presentation Strategies Page 11

Better idea – 2 slides: ONE

Auditors more skeptical of management’s preference when management prefers the less conservative reporting choice.

Differs from prior findings, where auditors were swayed by management’s classification preferences.

In the high-risk FV setting, together, auditor skepticism and conservatism might temper the second-mover effect of management’s preference.

Page 12: Effective  Presentation  Strategies

Effective Presentation Strategies Page 12

Better idea – 2 slides: TWO

PCAOB concerned that given multiple valuations, auditors select the FV preferred by management without evaluating the difference in management’s preferred value vs. other prices.

Our results are inconsistent with this concern.

Either the PCAOB’s criticisms increased auditors’ skepticism or there are other aspects of the FV task for which auditors are still swayed by management.

Page 13: Effective  Presentation  Strategies

Effective Presentation Strategies Page 13

Use your slides effectively

Have a reasonable number of slides

Practice so you know how long your presentation will last

Always have additional slides available in backup to present information when asked

Know exactly where everything is located in your slide deck

Page 14: Effective  Presentation  Strategies

Effective Presentation Strategies Page 14

Preparation

Know your paper! – especially what your co-authors did

Practice, practice, practice – timing and delivery

Have someone watch your dry run and get feedback

Page 15: Effective  Presentation  Strategies

Effective Presentation Strategies Page 15

Delivery Connect with your audience - sell your topic and

contribution early Be prepared to adjust – know which slides you

can skip or extend depending on the discussion Your tone and attitude are important – be

receptive; be firm but not argumentative You are the expert but it is a give and take Ask someone to take notes so that you can be

laser focused on your presentation

Page 16: Effective  Presentation  Strategies

Effective Presentation Strategies Page 16

Delivery

Wear appropriate attire

Maintain contact with your audience If you are well-prepared you can connect with

audience members using their names & cites

Have the same version of the paper handy

Keep track and MANGAGE your time

Have fun! or at least try to

Page 17: Effective  Presentation  Strategies

Effective Presentation Strategies Page 17

Dealing with difficult situations The person(s) who think they know

your topic better than you do

The dog on your leg

The participants who never read the paper

The citation jockey

The “quiet” group

Never let them see you sweat

Page 19: Effective  Presentation  Strategies

Effective Presentation Strategies Page 19

Your turn

CommentsQuestions??