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2017 TxDOT Environmental Conference Sept. 13, 2017
EFFECTIVE PUBLIC INVOLVEMENT THROUGH COLLABORATION WITH CONSULTANTS2017 TxDOT Environmental Conference
Sept. 13, 2017
2017 TxDOT Environmental Conference Sept. 13, 2017
Collaboration Panel
Shannon McCord
Public involvement director for HNTB’s North Texas offices, has more than 20
years experience in public involvement communications and marketing.
*
Ruben Landa
Senior communications manager for the Texas and Mountain Region of WSP
USA, Inc., has more than 17 years experience in strategic public involvement
and communications.
Kim Johnson
Senior project manager for Blanton & Associates, has more than 25 years
experience in NEPA-related public involvement.
*
*
2017 TxDOT Environmental Conference Sept. 13, 2017
GOAL
GOALCollaboration with both the District and TPP Public Involvement section to encourage
broad participation reflective of the needs of project stakeholders
2017 TxDOT Environmental Conference Sept. 13, 2017
Successful Collaboration
TxDOT District Office
Consultant
TPP
Public Involvement Section
2017 TxDOT Environmental Conference Sept. 13, 2017
Dallas CityMAP - Collaboration
Dallas CityMAP Team
2017 TxDOT Environmental Conference Sept. 13, 2017
Listen to Identify Priorities
Confirm Priorities
Develop Scenarios
Deliver CityMAPFeedback from Stakeholder
Listening Sessions & Public Meetings
Dallas CityMAP - Collaboration
CityMAP Process
2017 TxDOT Environmental Conference Sept. 13, 2017
Dallas CityMAP - Collaboration
Ask for Feedback
2017 TxDOT Environmental Conference Sept. 13, 2017
Dallas CityMAP - Collaboration
Report Your Findings
2017 TxDOT Environmental Conference Sept. 13, 2017
Dallas CityMAP - Innovation
Visuals that Tell a Story
2017 TxDOT Environmental Conference Sept. 13, 2017
CityMAP - Innovation
.
Print and Digital
• PowerPoint
• Fact Sheet
• Study Area Maps
• Surveys
• Comment Cards
• Videos
• E-blasts
• Social Media
• Press releases
• Interviews
• Photography
• Print ads
2017 TxDOT Environmental Conference Sept. 13, 2017
GO 10
PROJECT DESCRIPTION
- El Paso, TX
- $158 million
- Infrastructure reconstruction of I-10
on El Paso’s Westside, between the
Executive Center Boulevard and North
Mesa Street exits
- Largest traditionally delivered project
that TxDOT’s El Paso District has done
to date
- Construction dates:
- Began - 2015
- Anticipated completion - 2019
2017 TxDOT Environmental Conference Sept. 13, 2017
GO 10
PROJECT GOALS
- To improve traffic flow, vehicle
capacity, and safety
IMPROVEMENTS
- Construction of collector-distributor
lanes
- Improvement of direct connection
with Paisano Drive and Border West
Expressway
- Addition of lanes to I-10 in both
directions
- Reconfiguration of ramps and
overpasses
- Upgrades to a portion of North Mesa
Street and portions of north and
south Desert Boulevard frontage
roads
2017 TxDOT Environmental Conference Sept. 13, 2017
GO 10 - Collaboration
Business Alliance Meetings
- 40+ members
- Meet quarterly
2017 TxDOT Environmental Conference Sept. 13, 2017
GO 10 - Collaboration
Traffic Jam Campaign
TJ Team: TxDOT, Downtown Management
District, Sunland Park Mall
Traffic Jam
Media Event
More
than
30!
2017 TxDOT Environmental Conference Sept. 13, 2017
GO 10 - Innovation
Social Media
- Nearly 2,000 Twitter followers
- 1,100+ Facebook followers
2017 TxDOT Environmental Conference Sept. 13, 2017
GO 10
Results
• Project is ongoing
• On target to finish
construction ahead
of schedule
2017 TxDOT Environmental Conference Sept. 13, 2017
Innovation & Collaboration
Public Involvement and Communications
– Client & Consultant Collaboration
– Established Roles & Responsibilities
Public Involvement and Communications Approach
– Planning & Environmental
– Design & Engineering
– Construction
Public Involvement & Communication Strategy
– Traditional + Innovative = Success
TxDOT Project Examples
– Horseshoe Project – Dallas (Design Build)
– I-40 Project – Amarillo (Environmental & Schematic)
– LBJ Express Project – Dallas (Environmental & Schematic)
– SH71 Express – Austin (Design Build)
– Wurzbach / NW Military Project – San Antonio (Planning)
2017 TxDOT Environmental Conference Sept. 13, 2017
Traditional Public Involvement
• Marketing and Communication Campaign
– Branding and Logo
– Project Messaging
• Public Outreach Plan
– Public meetings
– Public hearings
– Open houses
– Charrettes
– Focus groups
• Community Outreach Plan
– Participation in community events and meetings
– Presentation to community groups and industry organizations
• Agency Stakeholder Taskforce
• Community Advisory Boards / Committees
2017 TxDOT Environmental Conference Sept. 13, 2017
Traditional Public Involvement Cont….
• Media & Press
• Crisis Communication
• Database Development
• Comment Collection
– CommentSense
• Collateral Material
– Fact Sheets
– Newsletters
– Information Boards
– Corridor and Project Maps
– Schematic Plans
– PowerPoint Presentations
– Video
– Comment Cards
– Surveys
2017 TxDOT Environmental Conference Sept. 13, 2017
Innovative Public Involvement
– Project Website
• Infographics / Animated maps
• Survey portal
• Comment card portal
• Video – Simulations
• Video – Meetings
– Online Meeting Platforms
• Virtual Meetings
– ClickMeeting, GoToMeeting, GoToWebinar, etc.
– Social Media Platforms
– Facebook Live
2017 TxDOT Environmental Conference Sept. 13, 2017
Innovative Public Involvement Cont….
– Online Public Engagement Platforms
• MetroQuest, MindMixer, MySidewalk, Urban Interactive Studio, etc.
– Text and App Engagement Platforms
• Textizen, FlashPoll, etc.
– Electronic & Digital Polling
• Polleverywhere. Participoll, etc.
– Project Visualization
• 2D, 3D, and 4D simulations
• Project renderings
• Infographics
• 3D models
• Video development
• Website development
• Virtual meeting development
2017 TxDOT Environmental Conference Sept. 13, 2017
Traditional + Innovative = Success
The integration of traditional and innovative public involvement tools is the key to effective public engagement
Today’s communication tools are more visual and interactive than ever before
The goal is to use the right communication tools at the right time to provide quality, targeted and interactive
content to diverse audiences
There is a wide range of online outreach tools, which is a vibrant space where people are today
Additionally, there are proven graphically focused, video technology that is valuable for creating a consistent
message and vision
If these tools are used correctly, the people or organizations that we are reaching can become our best
ambassadors and supporters
2017 TxDOT Environmental Conference Sept. 13, 2017
TxDOT districts
Dallam Sherman Hansford Ochiltree Lipscomb
Hartley Moore Roberts Hemphill
Oldham Potter Carson Gray Wheeler
Deaf Smith Randall Armstrong DonleyCollings-
worth
Parmer Castro Swisher Briscoe Hall
Bailey Lamb Hale Floyd Motley
Dickens King KnoxHockleyLubbock
Crosby
GarzaLynnTerryYoakum
Gaines Dawson Borden Scurry Fisher Jones
Kent Stonewall HaskellThrock-
morton
Baylor
WilbargerWichita
WICHITA
FALLS
Clay
Archer
YoungJack
Howard Mitchell NolanTaylor
CallahanEastland
GlasscockSterling Coke Runnels
ReaganIrion
Cooke Grayson Fannin
Lamar
Delta
Red
RiverPARIS
Bowie
Wise Denton CollinHunt Hopkins
RainsWood
Upshur
Marion
Cass
Titus
Mo
rris
Camp
ATLANTA
Harrison
Smith
Van
Zandt
Henderson TYLER
Rusk Panola
AndersonCherokee
Freestone
DallasDALLAS
Rockwall
Palo
Pinto
Parker Tarrant
Shelby
SabineHoustonLUFKIN
Angelina
TylerPolk
Trinity
Jasp
er
Ne
wto
n
San
Jacinto
Walker
Leon
Navarro
Ellis
Hardin
FORT
WORTH
Erath
HoodJohnson
Hill
BosqueMc
LennanHamilton
Coryell
Bell
Falls
WACO
Robertson
Madison
Milam
Brazos
Gri
me
s
Burleson
BRYAN
Washington
Lee
Austin
Fayette
Harris
Montgomery Liberty
BEAUMONT
Orange
Jefferson
ChambersHOUSTON
Fort
Bend
Brazoria
Matagorda
Wharton
Colorado
LavacaGonzales
Dewitt
YOAKUM
Jackson
Victoria
Calhoun
Goliad
Bee Refugio
Karnes
Live
Oak
Jim
Wells
San
Patricio
Nueces
CORPUS
CHRISTI
Kleberg
Kenedy
Willacy
Hidalgo
BrooksJim
HoggZapata
Starr
PHARR
Duval
Webb
LAREDO
La SalleDimmit
Zavala Frio Atascosa
Mc
Mullen
Guadalupe
Wilson
Bexar
MedinaUvalde
Real Bandera
Kerr
Kendall
GillespieBlanco
Kinney
SAN
ANTONIO
Edwards
Sutton Kimble
Mason LlanoBurnet
Williamson
Travis
AUSTIN
Bastrop
Hays
CaldwellComal
Brown Comanche
BROWNWOOD
Coleman
Mills
Mc
CullochSan Saba Lampasas
Concho
Menard
SAN
ANGELO
Schleicher
Tom
Green
Andrews Martin
Midland
Pecos
Ector
Crane
Ward
WinklerLoving
Crockett
Val Verde
Upton
Terrell
Reeves
Culberson
Jeff Davis
Brewster
Presidio
Hudspeth
El Paso
EL PASO
ODESSA
LUBBOCK
AMARILLO
ABILENE
Cottle Foard
CHILDRESS
Fra
nk
lin
Cameron
2017 TxDOT Environmental Conference Sept. 13, 2017
Collaboration
Collaboration and Innovation
%
District
Division
Consultant
2017 TxDOT Environmental Conference Sept. 13, 2017
Innovation
http://www.reimaginei10.com/
2017 TxDOT Environmental Conference Sept. 13, 2017
Challenges
Cost
Public Confusion
Failed Technology
Lack of Attendance
Spreading the Word
2017 TxDOT Environmental Conference Sept. 13, 2017
Successes
Evolving Process
Cost
Feedback
Results - 1st Round of Outreach