effective smo strategy 2016 to outdo your social media marketing goals

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Social Media Strategy 2016

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Page 1: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Social Media Strategy 2016

Page 2: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Not yet ready! Ok, no issue….

Page 3: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

We’ll discuss it here.

Page 4: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

SMO Strategy

SMO Budget

First say, which comes first?

Any guess?

Page 5: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Brainstorming?

Page 6: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Okay! Let’s unwrap it.

Page 7: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

It’s how well you’re connected with people..

Page 8: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Planned connectivity delivers HUGE social grip.

Page 9: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

But, social space is going to change.

Page 10: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Social Media will change

in 2016

Page 11: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Audit your current SMO strategies to build an effective SMO strategy for 2016.

Page 12: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Start it since here…

Page 13: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#1 Social Media Goal is the first requirement.

Page 14: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

So, put your FOCUS on…

Page 15: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Improving customer service and retention.

Page 16: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Increasing Brand Awareness.

Page 17: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Driving traffic to website

Page 18: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Gathering quality leads.

Page 19: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#2 Focus on leads.

Page 20: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Convert Leads into Sales.

Page 21: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

What teams are active on Social Media?

Page 22: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Identify and use it to your advantage.

Page 23: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#3Extend efforts throughout your organization.

Page 24: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#4Search for Sales opportunities

Page 25: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

“Rise of social media marketing encourages social selling.”

Page 26: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

“Social media can be a great way to prime social funnels and find new leads!”

Page 27: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#5Interact with your customers.

Page 28: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#6Present your brand as a better brand.

Page 29: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#7Nurture brand reputation and customer relationship, tactfully.

Page 30: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#8Highlight your accomplishments and offerings.

Page 31: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#9Encourage your resources to share them to their networks as well.

Page 32: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

“Social is a useful tool to showcase your company culture to the world.”

Page 33: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#10Highlight behind-the-scene images & videos of your company.

Page 34: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#11Improve perception of your brand among your prospects.

Page 35: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#12Create social audience representing in a group.

Page 36: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#13Engage and grow interest into them for your product/service.

Page 37: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#14Ask for and listen to their feedback.

Page 38: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#15Address client grievances, if any!

Page 39: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

“Social media enables you to identify gaps in a product/service.”

Page 40: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#16Advertise your brand effectively across social channels.

Page 41: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#17Make use of your advertising & PR resources.

Page 42: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#18Focus on networks that add value.

Page 43: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#19Derive the most accurate traffic data using apps/tools.

Page 44: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Or else, get ready to cease to exist.

Page 45: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

#20Use Google keyword tool to gather keywords your business should target.

Page 46: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals

Shift from using intuitive data to intelligent data to fast-track decision.

Data Scientist