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Effective Social

Communication

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 What is Social communication?

Social Communication :

1.  Way of sharing info or ideas between two or more

individuals2. Medium via which one can exchange ideas through social

interaction.

“ It is a way of perceiving , transmitting and understanding the

impact of the information exchanged on the society.” 

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Broadly speaking, social communication is the sending and

receiving of messages through a combination of strategies,

including:

-  Gestures

-  Eye contact

-  Facial expressions

-  Social and cultural norms

-  Speech patterns

-  Language

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Types of Social communication

Social communication is of two types: Formal  and Informal

 Formal  social communication is when an organization or a

firm organize to communicate their plans or ideas in acasual way. Here the subject is one and more people talk

about same subject.

 Informal  social communication basically takes place by

means of social media but apart from that the face-to-facegroup meeting or get together is best and more effective

than in social media.

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 Advantages of social communication

Facilitates open communication which allows

- Sharing of one’s information and views. 

- Enhanced information discovery and delivery.

- Enjoying the conversation itself.

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Problems

Even people with good communication skills can fail to

communicate well in a social environment.

Potential problems in their social communication include: Confusing diction or reasoning

Giving too little or too much information

Redundancy Speaking out of the box

Talking too slowly

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How to increase effectiveness

The best way to communicate in a social conversation is to

contribute one's opinions and experiences while

simultaneously listening to the other's viewpoints.

Nonverbal communication such as facial expressions and voice tone are also important when speaking. Such

nonverbal communication is especially important when

listening to another, as it demonstrates you are engaged in

the conversation and care about what the speaker is saying.

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Social communication Do’s

1. Be Transparent2. Be Responsible

3. Be Non-Partisan

4. Be Responsive

5. Be generous. Share.6.  Ask for opinions.

7. Listen, respond follow back.

8. “Friend”/follow people on both sides of the aisle/issue. 

9. Use photos and video to tell your story.

10.  Ask for help if you need it.

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Social communication Don’ts 

Forget that everything is public

 Argue

 Worry about responding to “everybody” 

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HISTORY OF SOCIAL COMMUNICATION

Human communication was revolutionized with

• Speech, approximately 100000 years ago

• Symbols, were developed about 30,000 years ago

•  Writing, in the past few centuries

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SYMBOLS

 Various religious symbols

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TYPES OF SYMBOLS

Cave paintings

Petroglyphs

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Pictograms

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Ideograms

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 WRITINGS

26th century BC Sumerian cuneiformscript in Sumerian language, listing gifts to

the high priestess of Adab on the occasionof her election.

 A Specimen of typeset fonts and languages, by William Caslon, letter founder; from the1728 Cyclopaedia

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Distance telecommunication

 began thousands of years ago with the use of smokesignals and drums in Africa, America and parts of

 Asia

In the 1790s the first fixed semaphore systemsemerged in Europe

however it was not until the 1830s that electricaltelecommunication systems started to appear.

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 Visual, auditory and ancillary methods (non-electrical)

 Prehistoric: Fires, Beacons, Smoke signals,Communication drums, Horns

  6th century BCE: Mail   5th century BCE: Pigeon post

  4th century BCE: Hydraulic semaphores   ca. 490 BCE: Heliographs (shield signals)   15th century CE: Maritime flag semaphores   1672: First experimental acoustic (mechanical)

telephone   1790: Semaphore lines (optical telegraphs)   1867: Signal lamps   1877: Acoustic phonograph

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Basic electrical signals

 1838: Electrical telegraph

  1858: First trans-Atlantic telegraph cable

  1876: Telephone

  1880: Telephony via lightbeam photophones

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 Advanced electrical and electronic signals

 1893: Wireless telegraphy   1896: Radio

  1914: First North American transcontinental telephone calling

  1927: Television   1927: First commercial radio-telephone service, U.K.–U.S.

  1930: First experimental videophones

  1934: First commercial radio-telephone service, U.S.–Japan

  1936: World's first public videophone network

  1946: Limited capacity Mobile Telephone Service for automobiles   1956: Transatlantic telephone cable

  1962: Commercial telecommunications satellite   1964: Fiber optical telecommunications   1965: First North American public videophone network

  1969: Computer networking

  1973: First modern-era mobile (cellular) phone   1979: INMARSAT ship-to-shore satellite communications

  1981: First mobile (cellular) phone network   1982: SMTP email

  1983: Internet

  1998: Mobile satellite hand-held phones

  2003: VoIP Internet Telephony

  2007: iPhone (1st generation) and so on….. 

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EVOLUTION OF COMMUNICATION

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BRIEF HISTORY OF COMMUNICATION