effective techniques for hyper-local targeting | shelly fagin, searchhou

Highly Effective Techniques for Hyper-Local Targeting

www.highlysearched.com 2016 Shelly Fagin All Rights Reserved

SHELLY FAGINHIGHLY SEARCHEDWelcome!

Twitter - @[email protected] Started in 2001Realasites: founded 2005 Acquired by Agency Logic 20082009 founded Hayloft Media Burlington, IA2015 founded Highly Searched


Local SEO - Geotargeted Organic RankingsDont Ignore your Title Tags


Title Tag Formatting Tips50 - 60 Characters LongKeywords Come FirstBrand Name at the end RelevancyCity/Location NextUnique & Different from the tagWrite for Google & Humans


Schema/Structured Data

schema.org/LocalBusiness

Types of items described by Schema

Structured data can be used to mark up all kinds of items from products to events to recipes. It is most often used to provide additional information about the following:

Creative work Event Organization Person Place Product


https://developers.google.com/search/docs/guides/intro-structured-datahttps://search.google.com/structured-data/testing-toolhttps://developers.google.com/search/docs/data-types/local-businesses



JSON SCHEMA MARKUPschema generator toolhttps://hallanalysis.com/json-ld-generator/


Check your Workhttps://search.google.com/structured-data/testing-tool


NAP ConsistencyNameAddressPhone NumberWeb Address


Moz Local


Targeting your Competitors Traffic



Mobile-Ready & TestedMobile Users have long Surpassed Desktop UsersWithin Months, Google will be dividing its index Google will have a completely separate Mobile & Desktop Indexes Mobile Index will be PRIMARYRevisit your Hidden on Mobile ContentDesktop Index will not be updated as frequently


Obtain Local Back LinksLook at your Competitors BacklinksJoin & Sponsor Local Groups, Meetups, Associations, Clubs, Non-Profits Write Articles for Local BlogsCreate Local Resource Guides of InfographicsLocal Sports Teams, Clubs or Leagues PTO & Local Schools Event SponsorshipsHost a Contest or Giveaway for Local ResidentsAudit your Existing Backlinks, check for 404 errors


Online Reviews88% of consumers say that they trust online reviews as much as personal recommendationsCustomers spend 31% more with a business that has excellent reviews. 40% of buyers form an opinion of a business after reading just 1-3 reviews.97% of B2B buyers said that user generated content, like user reviews, is more credible than other types of content.52% of buyers say they trust a product more if they have a few negative reviews of their product.


https://chrome.google.com/webstore/detail/intelligence-search/dipfggodcibdmflidbceoaanadclgomm/related


5NEW PROFILESCREATED EVERYSECOND

Power of Facebook

And Why Marketers lOVE it

ActiveDaily Users 1.3M


Using Life Events


Niche-to-one Facebook Marketing


Facebooks Custom Audience Targeting



Effectively Drove his Roommate to a state of ParanoiaAchieved Ultimate Retaliation 3 Week Long Marketing Campaign$1.70


Location Marketing


SHELLY FAGINHIGHLY SEARCHEDThank you!

@[email protected]
