effective technology tools for real estate full version
DESCRIPTION
John Mayfield's Presentation in Russia on Effective Technology Tools for Today's Real Estate Agents - FIABCI and Russian Guild of REALTORS, 2012TRANSCRIPT
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Effective Technology Tools to Grow Your Business
Effective Technology Tools to Grow Your Business
Presented by
John D. Mayfield“The Real Estate Tech Guy”
Presented by
John D. Mayfield“The Real Estate Tech Guy”
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““You’re Only As Strong As You’re Only As Strong As Your Weakest Link...” Your Weakest Link...”
John MaxwellJohn Maxwell
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What is Your Weak Link?What is Your Weak Link?
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TechnologyTechnology
Communication
Time Management
Marketing
Presentation
Organization
Security
Communication
Time Management
Marketing
Presentation
Organization
Security
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5
InsanityDoing the same thing over and over but expecting different results....
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Effective Technology Tools to Grow Your Business
Effective Technology Tools to Grow Your Business
Organization and Organization and ProductivityProductivity
Mobile and Mobile and Paperless Paperless SolutionsSolutions
How to Stand How to Stand Out in a Digital Out in a Digital
WorldWorld
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7
Technology and the Future?Technology and the Future?
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Mobile is the Future!Mobile is the Future!
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Last Year - More People Accessed The Internet from a Smart Phone
Last Year - More People Accessed The Internet from a Smart Phone
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Mobile Marketing…
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6 Billion People on Earth
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4.8 Billion Cellphone Users
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More People Own a Cell Phone Than a Toothbrush...
More People Own a Cell Phone Than a Toothbrush...
Only 4.2 Billion own a ToothbrushOnly 4.2 Billion own a Toothbrush
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Cell Phone Marketing
•Fewer than 6% of businesses are doing any type of mobile marketing
No Competition!
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Are you set up to have ads displayed on “mobile” devices when consumers are searching for real estate in your marketplace?
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Why?Why?2 Billion! 2 Billion! Everyday!Everyday!
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Target Your Location
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Target The Device
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Mobile Mobile Ready?Ready?
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Step #1Step #1Step #1Step #1
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Step #2Step #2Step #2Step #2
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Step #3Step #3Step #3Step #3
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Step #4Step #4Step #4Step #4
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Step #5Step #5Step #5Step #5
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Step #6Step #6Step #6Step #6
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Step #7Step #7Step #7Step #7
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Step #8Step #8Step #8Step #8
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Step #9Step #9Step #9Step #9
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Google AdWordsGoogle AdWordsGoogle AdWordsGoogle AdWords
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KeywordsKeywordsKeywordsKeywords
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Step #10Step #10Step #10Step #10
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Target Your Location
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Target The Device
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Win With Google Mobile Ads Win With Google Mobile Ads
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2 Google Tools To Learn2 Google Tools To Learn
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Google KeyWord ToolGoogle KeyWord Tool
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Google Re-MarketingGoogle Re-Marketing
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The World is in Your Hands…
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Questions to ConsiderQuestions to Consider
What Does Your Landing Page Look Like?
Are You Capturing Your Web Site Visitors - (Leads)?
How are You Staying in Touch With Your New Leads?
What Does Your Landing Page Look Like?
Are You Capturing Your Web Site Visitors - (Leads)?
How are You Staying in Touch With Your New Leads?
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Pay Per Click
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Landing Page - State Farm
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State Farm - Main Web Site
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Landing Page - State Farm
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Listing DomainsListing Domains
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Listing DomainsListing Domains
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Listing DomainsListing Domains
Converts to Mobile Web Site Automatically Converts to Mobile Web Site Automatically
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How to Follow-Up With How to Follow-Up With Leads...Leads...
How to Follow-Up With How to Follow-Up With Leads...Leads...
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Suggestion – Try Suggestion – Try AWeber.com AWeber.com
Suggestion – Try Suggestion – Try AWeber.com AWeber.com
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Create a Blog Broadcast Create a Blog Broadcast Create a Blog Broadcast Create a Blog Broadcast
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Choose Your Newsletter Choose Your Newsletter Format Format
Choose Your Newsletter Choose Your Newsletter Format Format
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Determine When To SendDetermine When To SendDetermine When To SendDetermine When To Send
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Stay In Touch With Your Web Site Stay In Touch With Your Web Site VisitorsVisitors
Stay In Touch With Your Web Site Stay In Touch With Your Web Site VisitorsVisitors
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Design Your Opt-In PieceDesign Your Opt-In PieceDesign Your Opt-In PieceDesign Your Opt-In Piece
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Begin Capturing Leads!Begin Capturing Leads!Begin Capturing Leads!Begin Capturing Leads!
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Need to Stay Organized?Need to Stay Organized?
Too Much to Remember?
Need to Make Notes While You’re Away from the Office?
Help!
Too Much to Remember?
Need to Make Notes While You’re Away from the Office?
Help!
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ReQallReQall
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ReQallReQall
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Voice ThreadVoice Thread
Record Conversations in the CloudRecord Conversations in the Cloud
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FREE Version!FREE Version!
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Voice ThreadVoice Thread
Voice Thread Has an iPad AppVoice Thread Has an iPad App
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EvernoteEvernote
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EverNoteEverNoteAdd Photos
Add Web Sites You Like
Add Notes
Add Voice Recordings
And More!
The Best Feature - Tagging
Add Photos
Add Web Sites You Like
Add Notes
Add Voice Recordings
And More!
The Best Feature - Tagging
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Off MapsOff Maps
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ExpensifyExpensify
Keep track of expenses while on the go...Keep track of expenses while on the go...
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Photos - Video - Mobile!Photos - Video - Mobile!
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360 Panorama360 Panorama
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SlowShutterSlowShutter
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SlowShutterSlowShutter
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AutoStitchAutoStitch
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TourWristTourWrist
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Blurb MobileBlurb Mobile
Create a Story Around Your ListingsCreate a Story Around Your Listings
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VideoliciousVideolicious
The Fastest Way to Create a Movie!The Fastest Way to Create a Movie!
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VideoliciousVideolicious
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Photoshop ExpressPhotoshop Express
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Photoshop ExpressPhotoshop Express
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Photoshop ExpressPhotoshop Express
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Video CloudVideo Cloud
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ScreenCastScreenCast
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ScreenCast Posts to iTunesScreenCast Posts to iTunes
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GoToMyPCGoToMyPC
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Google DriveGoogle Drive
Google Drive is Like DropBoxGoogle Drive is Like DropBox
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Google DriveGoogle Drive
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ConnectifyConnectify
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Create a Mobile Hot SpotCreate a Mobile Hot Spot
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Drag and Drop FilesDrag and Drop Files
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Presentations - Standing Out!Presentations - Standing Out!
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Present.MePresent.Me
Video and Power Point Combined!Video and Power Point Combined!
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Present.MePresent.Me
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Flipping BookFlipping Book
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FlipBuilder for iPadFlipBuilder for iPad
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JingJing
Convert a PowerPoint into a MovieConvert a PowerPoint into a Movie
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Turn Your iPhone into a 2-Way Radio DeviceTurn Your iPhone into a 2-Way Radio Device
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Unroll.MeUnroll.Me
Unsubscribe to Unwanted e-MailUnsubscribe to Unwanted e-Mail
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PinterestPinterest
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Growing Fast in U.S.Growing Fast in U.S.
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SpringPadSpringPad
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SpoolSpool
Save Videos and Articles to Watch “Offline”Save Videos and Articles to Watch “Offline”
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InstagramInstagram
Send Postcards to Clients From Your iPhoneSend Postcards to Clients From Your iPhone
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InstagramInstagram
Send Postcards to Clients From Your iPhoneSend Postcards to Clients From Your iPhone
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KyooKyoo
Find Information about a Topic FAST!Find Information about a Topic FAST!
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Similar Site SearchSimilar Site Search
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Similar Site SearchSimilar Site Search
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Google VoiceGoogle Voice
Great for International TravelGreat for International Travel
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YouMailYouMail
Like Google Voice - FREE and Pay ProgramsLike Google Voice - FREE and Pay Programs
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One PasswordOne Password
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Password ManagerPassword Manager
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Password ManagerPassword Manager
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ClipperzClipperz
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John’s FavoritesJohn’s Favorites
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FREE Resources for Cloud ComputingFREE Resources for Cloud ComputingFREE Resources for Cloud ComputingFREE Resources for Cloud Computing
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Step #1 – Select Your PDF FileStep #1 – Select Your PDF FileStep #1 – Select Your PDF FileStep #1 – Select Your PDF File
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Step #2 – Add Your e-Mail AddressStep #2 – Add Your e-Mail AddressStep #2 – Add Your e-Mail AddressStep #2 – Add Your e-Mail Address
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Step #3 – Press ConvertStep #3 – Press ConvertStep #3 – Press ConvertStep #3 – Press Convert
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Step #4 – Wait for e-MailStep #4 – Wait for e-MailStep #4 – Wait for e-MailStep #4 – Wait for e-Mail
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FREE Resources for Cloud ComputingFREE Resources for Cloud ComputingFREE Resources for Cloud ComputingFREE Resources for Cloud Computing
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FREE Resources for Cloud ComputingFREE Resources for Cloud Computing
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FREE Resources for Cloud ComputingFREE Resources for Cloud Computing
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FREE Resources for Cloud ComputingFREE Resources for Cloud Computing
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FREE Resources for Cloud ComputingFREE Resources for Cloud Computing
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www.SlideShare.netwww.SlideShare.net
Step #2 #2#2
Create a Power Point Slide Show
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www.SlideShare.frwww.SlideShare.fr
Step #3 #3#3
Upload Power Point to SlideShare
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www.SlideShare.netwww.SlideShare.netStep #4 #4#4
Add description, tags, keywords
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www.SlideShare.frwww.SlideShare.fr
Finished!
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How to Make a “Splash Page”
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Using Picasa
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Web Albums - Picasa
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Web Albums - Picasa
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Web Albums - Picasa
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Web Albums - Picasa
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In 5 Minutes or In 5 Minutes or Less!Less!
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Scanner ProScanner Pro
Use Your iPhone or iPad as a ScannerUse Your iPhone or iPad as a Scanner
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HootsuiteHootsuite
Update All Your Social Networks at Once!Update All Your Social Networks at Once!
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Make a Customized iPad MagazineMake a Customized iPad Magazine
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Dragon DictationDragon Dictation
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Take Your Presentations Mobile!Take Your Presentations Mobile!
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Transfer Photos From Transfer Photos From Your Mobile Device - EASY!Your Mobile Device - EASY!
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Photo TransferPhoto Transfer
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Any tools?
Hootsuite
Google Re-Marketing
Resources - HubSpot
Any tools?
Hootsuite
Google Re-Marketing
Resources - HubSpot
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Google Docs
Sky Drive
Security for Cloud Computing
Passwords
Carbonite
LoJak
iPad
Photos on iPhon
Google Docs
Sky Drive
Security for Cloud Computing
Passwords
Carbonite
LoJak
iPad
Photos on iPhon
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““You’re Only As Strong As You’re Only As Strong As Your Weakest Link...” Your Weakest Link...”
John MaxwellJohn Maxwell
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150
Thank You!