effective twitter for communication product integration presentation
TRANSCRIPT
Effective
April 1, 2009Sarah Milstein (@SarahM)
Why Sarah Milstein?
Hashtag
#w2e
Today
• Twitter strategies
• Finding followers
• Listening techniques and tools
• Effective posting
• Smart integration• Q&A
Twitter strategies
?
What will be different in three months, six months or a year because we've engaged on Twitter?
$Photo: Sreejith_K, Flickr
Photo: lemoncat1, Flickr
With whom do we want to connect?Photos: Judith Wolfe
What kind of information isinteresting to these people?
What kind of information isinteresting to these people?
What kind of information isinteresting to these people?
What kinds of problemsmight a Twitter account raise?
Today
• Twitter strategies
• Finding followers
• Listening techniques and tools
• Effective posting
• Smart integration• Q&A
Search.twitter.com
Tweetbeep.com
Monitter.com
Twist.flaptor.com
Today
• Twitter strategies
• Finding followers
• Listening techniques and tools
• Effective posting
• Smart integration• Q&A
Who?
Pho
to: T
hom
as_H
awk, F
lickr
Multiple posters
What?
Hold conversations
Share links
Link to your sites
Amplify
Acknowledge problems
Hold promotions and contests
Effective postingPromotions and contests
Reveal yourself
When?
Today
• Twitter strategies
• Finding followers
• Listening techniques and tools
• Effective posting
• Smart integration• Q&A
Content, then search
Today
• Twitter strategies
• Finding followers
• Listening techniques and tools
• Effective posting
• Smart integration• Q&A
“Salesforce.com…has legitimized the tweet as a cry for help by incorporating Twitter into its system.” – The New York Times
“When you have a problem, your first instinct is not to call customer service because it’s going to be painful. People are sharing their problems on Twitter before contacting the call center.” –Alex Dayon, Salesforce SVP
Today
• Twitter strategies
• Finding followers
• Listening techniques and tools
• Effective posting
• Smart integration• Q&A
