effective websites
TRANSCRIPT
Effective Websites 29th July 2015
Slides available on EI FaceBook page via SlideShare
Mini Master Class:Effective Websites
Bruce Wade
What makes a website effective?• Big Clear pictures?• Bright colours?• Lots and lots of writing?• Music?• Flashing banners?• Adverts?
What makes a website effective?• Design and layout• Engaging Copy• Social Media integration • Compelling call to action• Well placed video
Design and Layout• Clear and easy to read• Focus points that lead the eye• Call to action hot spots• Simple and effective colour palette • Above & below the fold• Be mobile compatible
Anatomy of a websiteHeader
Initial informationCall to Action
Fold
Menu
Footer
Features Vs Benefits• This is me, we are great, we do this, we are
the best
• This is what we do for you to meet your needs
Engaging copy• Talk with the readers not to them• Adult to adult• No jargon and acronyms• Engage readers• Ask questions• Compel them to take action
Blog• Regular blog articles• 300 words• Use pictures and videos• Engage with call to actions• Allow sharing and comments
Engaging copy• Talk with the readers not to them• Adult to adult• No jargon and acronyms• Engage readers• Ask questions• Compel them to take action
Social Media• Be fully inclusive in Social Media• Link to• Repost from and to• Share, like, retweet, copy, comment and reply
Final comments• Make your website an experience• Add the ‘toy’ to the cereal• Prompt action• Get them back for more
Quote
“A blog is just a blog until it engages lives then it becomes a powerful tool.”
