effectively market your events and your community
DESCRIPTION
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".TRANSCRIPT
![Page 1: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/1.jpg)
Effectively Market Events & Your Community
Texas Midwest Community NetworkOctober 23, 2013
![Page 2: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/2.jpg)
![Page 4: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/4.jpg)
![Page 5: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/5.jpg)
Facebook Stats
• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an
average of 13.8 times a day• 751 million users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
![Page 6: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/6.jpg)
• Average number of connections between local business pages and users is 2 billion
• Average number of weekly local business page views is 645 million
• Average number of weekly comments on local business pages is 13 million
Facebook Stats
Source: IDC; expandedramblings.com
![Page 7: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/7.jpg)
Content Is KingVisual Content Is Ruler of the World
• Videos shared 12x more than links and text posts combined
• Photos are liked 2x more than text updates
• Instagram is the 2nd most popular app (globally) behind Facebook
• Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined
Sources: HubSpot; Marketing Land
![Page 8: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/8.jpg)
Visit Fargo-MoorheadVisual Content Integration
Source: Fargo-Moorhead CVB
![Page 9: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/9.jpg)
Visit Fargo-MoorheadVisual Content - Pinterest
Source: Fargo-Moorhead CVB
![Page 10: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/10.jpg)
Visit Fargo-MoorheadVisual Content - YouTube
Source: Fargo-Moorhead CVB
![Page 11: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/11.jpg)
Visit Fargo-MoorheadVisual Content - Instagram
Source: Fargo-Moorhead CVB
![Page 12: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/12.jpg)
Paid AdvertisingOptions
• Offers• Boosted posts• Advertising
![Page 13: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/13.jpg)
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
![Page 14: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/14.jpg)
Facebook Offers
Source: Doe’s Eat Place
![Page 15: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/15.jpg)
Facebook Boosted Posts
Source: Visit Bloomington
![Page 16: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/16.jpg)
Facebook Boosted Posts
Source: Visit Bloomington
![Page 17: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/17.jpg)
• Why advertise on Facebook?Huge audienceHighly targetedSocial
recommendationsCost effectiveEASY!
![Page 18: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/18.jpg)
Facebook Advertising
![Page 19: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/19.jpg)
Facebook Advertising
![Page 20: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/20.jpg)
Facebook Advertising
![Page 21: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/21.jpg)
Facebook Advertising
![Page 22: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/22.jpg)
Is Facebook Right for You?
• 67% of Internet users are on Facebook
• 72% of women use Facebook vs 62% of men
• Ages 18-29 = 86%• Ages 30-49 = 73%• Ages 50-64 = 57%• Ages 65+ = 35%
Source: Pew Research Center; mediabistro.com
![Page 23: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/23.jpg)
![Page 24: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/24.jpg)
Twitter Stats
• 500 million users• 60% of active users use their mobile phone to
tweet• Average number of followers per Twitter user is
208• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com
![Page 25: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/25.jpg)
http://business.twitter.com
![Page 26: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/26.jpg)
Paid AdvertisingOptions
• Promoted tweets• Promoted
accounts
![Page 27: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/27.jpg)
http://ads.twitter.com
![Page 28: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/28.jpg)
Twitter Targeting
![Page 29: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/29.jpg)
Promoted Tweets
![Page 30: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/30.jpg)
Promotion Budget
![Page 31: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/31.jpg)
Promoted Tweets
![Page 32: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/32.jpg)
Promoted Accounts
![Page 33: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/33.jpg)
Promotion Analytics
PromotedTweets
Dashboard
FollowerGrowthChart
![Page 34: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/34.jpg)
Is Twitter Right for You?
Source: Pew Research Center; mediabistro.com
• 16% of Internet users are on Twitter
• Men & women are equally likely to use Twitter (6% each)
• Ages 18-29 = 27%• Ages 30-49 = 16%• Ages 50-64 = 10%• Ages 65+ = 2%
![Page 35: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/35.jpg)
![Page 36: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/36.jpg)
Facebook & Instagram
“Look at Me!”
Photo: omgits_dhilzy on Instagram
=
#selfie
![Page 37: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/37.jpg)
Pinterest =“Look at This!”
Photo: Transguyjay on Flickr
![Page 38: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/38.jpg)
• 80% of Pinterest users are women• Users spend an average of 1 hour & 17 minutes on the site• Pinterest referrals spend 70% more $$ than referrals from
non-social channels• 43% of Pinterest users prefer to associate with a brand vs
only 24% on Facebook Source: http://socialfresh.com
Photo: vbecker on Flickr
![Page 39: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/39.jpg)
You May Have Seen This
![Page 40: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/40.jpg)
But Have You Seen This?
![Page 41: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/41.jpg)
Pinterest for Business
![Page 42: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/42.jpg)
![Page 43: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/43.jpg)
![Page 44: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/44.jpg)
![Page 45: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/45.jpg)
See what’s been pinned from your website or blog!
http://pinterest.com/source/AddYourURL.Here
![Page 46: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/46.jpg)
![Page 47: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/47.jpg)
Generate Sales
• Add $ info• Promoted Pins
![Page 48: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/48.jpg)
![Page 49: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/49.jpg)
Drive sales to your website!
![Page 50: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/50.jpg)
![Page 51: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/51.jpg)
Promoted Pins
![Page 52: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/52.jpg)
Is Pinterest Right for You?
Source: Pew Research Center; mediabistro.com
• 15% of Internet users are on Pinterest
• 25% of women use Pinterest vs only 5% of men
• Ages 18-29 = 19%• Ages 30-49 = 19%• Ages 50-64 = 12%• Ages 65+ = 4%
![Page 53: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/53.jpg)
![Page 54: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/54.jpg)
• More than 55 million photos are uploaded every day
• 150 million monthly active users
• 1.2 billion likes daily• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
![Page 55: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/55.jpg)
Apply Instagram Filters
![Page 56: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/56.jpg)
From this … … to this!
![Page 57: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/57.jpg)
Paid AdvertisingOptions&Contests
• Instagram ads• Contests
![Page 58: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/58.jpg)
Instagram Ads
![Page 59: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/59.jpg)
Instagram Contests & Promotions
![Page 60: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/60.jpg)
![Page 61: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/61.jpg)
10 TIPS:Instagram for Destinations
![Page 62: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/62.jpg)
1. Show What Visitors Can Do
![Page 63: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/63.jpg)
2. Introduce Your Staff
![Page 64: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/64.jpg)
3. Feature Your Visitors
![Page 65: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/65.jpg)
4. Add User-generated Content
![Page 66: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/66.jpg)
5. Use #Hashtags
![Page 67: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/67.jpg)
6. Make an Emotional Connection
![Page 68: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/68.jpg)
7. Showcase Scenic Beauty
![Page 69: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/69.jpg)
8. Teach Us Something
![Page 70: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/70.jpg)
9. Highlight Local Partners
![Page 71: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/71.jpg)
10. Make It Fun!
![Page 72: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/72.jpg)
![Page 74: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/74.jpg)
Is Instagram Right for You?
Source: Pew Research Center; mediabistro.com
• 13% of Internet users are on Instagram
• 16% of women use Instagram vs 10% of men
• Ages 18-29 = 28%• Ages 30-49 = 14%• Ages 50-64 = 3%• Ages 65+ = 2%
![Page 75: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/75.jpg)
Scheduling
![Page 76: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/76.jpg)
Scheduling on Facebook
1
2
3
![Page 77: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/77.jpg)
Scheduling on Facebook
4
5
6
7
5
![Page 78: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/78.jpg)
Scheduling on Facebook
8
![Page 79: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/79.jpg)
Scheduling on HootSuite
![Page 80: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/80.jpg)
Scheduling on HootSuite
1
2
![Page 81: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/81.jpg)
Scheduling on HootSuite
3
4
5
![Page 82: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/82.jpg)
Scheduling on HootSuite
![Page 83: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/83.jpg)
Scheduling on HootSuite
![Page 84: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/84.jpg)
Can I Help?
Call Me!
![Page 85: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/85.jpg)
Follow Me
Linkedin.com/in/sarahpageFacebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512-914-8873
Instagram.com/stpconsulting
![Page 86: Effectively Market Your Events and Your Community](https://reader038.vdocument.in/reader038/viewer/2022110306/55491a06b4c90553458c54dd/html5/thumbnails/86.jpg)
Thank You!Questions?