effectiveness of ict based engagement processes and and partnership building
DESCRIPTION
Presentation by Janet C Achora – PhD Candidate Agriculture and Rural Innovations- Makerere University Session: Implementation of ICTs for Development Strategies in Agriculture on 5 Nov 2013 ICT4Ag, Kigali, RwandaTRANSCRIPT
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Effectiveness of ICT Based Engagement Processes and Partnership building
Session 25: Implementation of ICTs for
Development Strategies in Agriculture
Janet C Achora – PhD Candidate Agriculture and
Rural Innovations- Makerere University
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ICT Based Engagement Processes in Partnership Building
Case study: Integrated Soil Fertility Management- ISFM
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What are engagement processes ?
Does engagement involve?Does engagement translate into practice?How do ICTs promote engagements?
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Principles of engagement
• Three principles based on engagement theory
• The first principle “Relate” refers to learningactivities that occur in a group context
• The second principle “Create” makes learning acreative and purposeful activity
• The third principle “Donate” stresses the value ofmaking useful contribution while learning. Learningactivities have an outside (authentic) focus.
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Types of ICTs used in engagement
online forums, Web Logs (blogs), e-mail discussion groups,
dgroup, social media,
GIS, Community meetings , Listening clubs
decision support systems, mobile mapping ,
mobile (cellular) phone applications,
community radio stations
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Ways in which ICTs may not engage
Neil. S, 2003 puts forward five factors that may influence an individual’s non use of technology.
Economic/material Cognitive deficiency Technophobia Ideological refusal and diffusion
are all fashioned around a deficit model where non-use of technology is due to shortfalls n cognition, personality, knowledge, resourcing, social situation or personal ideology.
understood as the perceived needs of the individual rather than the perceived needs of society
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Example of partnership building
Use of experiential learning models
Information and communication mechanisms
Information outreach models
Building entrepreneurial capacity along value chains
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R & D
M & E
Consumers
Value Chain
Supporters
Payment
ISFM Polici
es
Farmers
Research
NGOs/GOVT
Private
sector
Cash
Information
technologies
Production activities
Procuring input
Harvest & postharvest
handling
Processing
Transport & Trading
Market trends
Transporters/cost
Company’s competitiveness,
Regulations/policies
Networks/
standards/information
Information flow
& Research
Information flow
& Research
Janet C Achora, 2013
Partnership building in ISFM & Value Chain relations
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In concluding
• Engagement is an emerging concept
• The focus of most ICT intervention has been on use and dissemination as opposed to measurement of how the engagement processes of the actors involved take place.
• Individuals are NOT just 'end users' with no role to play in the technological process beyond accepting ready-made technological artefacts, but rather
• Play an active part in exploring the processes underlying how technologies are consumed and used.
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Conclusion
• How do these processes relate with the ICT declarations and Agriculture?
• How do they result in Action?
• What needs to be done?