Analyzing and Energizing Customer

Profitability

Efficient Database Marketing

Capture profitabi l ity of every product

owned or service procured by a customer on

a monthly basis

Based on product / service profitabi l ity

amounts, customer scoring, ranking and

segmentation

Introduce active behavior modification

programs such as cross-sell ing, up sel l ing,

retention, referral building, product pricing

HOW TO MEASURE CUSTOMER PROFITABILITY

Monthly

Profitabil ity

Customer

Segmentation

Behavior

Modification

Collection of accurate and

relevant information by building

a Comprehensive Marketing

Customer Information File

(MICF)

Determining profitabil ity of

customers

Segmentation of customers

based on profitabil ity and

actionable segments

Develop Tactics to:

o Increase Revenues

o Lower Costs

o Improve Profitabil ity

o Enhance Retention

Customer

Data

Collection

Customer

Profitabil ity

Customer

Segmentation

Tactics

W H A T A M A R K E T I N G D A T A B A S E M U S T F A C I L I T A T E

A MARKETING DATABASE Alone Does Not GUARANTEE REVENUES!

Customers

Loyalty Programs

Specif ic Pricing

Frequent Buyer

Programs

Prospects

Communication

Inculcate Dialogs

– Listen to the

Voice of

Prospective

Customers

Employees

Recognition

Performance

measurement

Incentives

Why Modify Behavior? To Improve Overall

Profitabil ity

III. DEVELOPING STRATEGIES FOR BEHAVIOR MODIFICATION

A n a l y z i n g

d a t a t o g a i n

a c t i o n a b l e

i n s i g h t s

I m p l e m e n t i n g

p r o f i l i n g ,

m o d e l i n g ,

s c o r i n g a n d

s e g m e n t a t i o n

o f p r o f i l e s

II. CONVERTING DATA TO

BUSINESS INTELLIGENCE

Collecting

accurate and

relevant

information

Verifying and

validat ing information

Storing and

updating

information on a

database

Making the

database available to marketers

I. CUSTOMER INFORMATION

DATABASE MARKETING PROCESS

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Let your database leverage business growth and maximize marketing ROI. Gain a power packed, targeted and intelligent platform. Ask Us How

DATABASE KNOWLEDGE STATISTICAL EXPERTISE

TECHNOLOGY SOLUTIONS

IMP

RO

VE

CU

ST

OM

ER

SA

TIS

FA

CT

ION

PREDICT

What Customers Most Likely Need

What Behavior Change Will

Improve Profitability

DR

IVE

MA

RK

ET

ING

RO

I AN

D P

RO

FIT

S

LET YOUR DATABASE DEVELOP MARKETING STRATEGIES

AND GAIN ACTIONABLE CUSTOMER SEGMENTS