efficiently & effectively using social media - insead alumni association the netherlands
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Efficiently & effectively using social media
#SMSZI - JochemKoole.nl
April 22nd, 2014
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- Independent social business strategist
- Help B2B service providers successfullyuse social media as a business tool
- Until the summer of 2013: DeloitteNow: Grant Thornton, Loyens & Loeff, Microsoft, PostNL, and IAANL
Jochem Koole
#SMSZI - JochemKoole.nl
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- Most of you did an MBA at INSEAD
- A lot of you started their careers at McKinsey
- Nearly all of you are entrepreneurs
- Each one of you has over 500 LinkedIn connections,
A network of roughly 40 million (!!!) people
About you
#SMSZI - JochemKoole.nl
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First half - Theoretical background- The Big Shift- Three levels in every social medium- Successfully using social media (as a business tool)
Second half - Practical assignments- Five steps to success- Next steps
Today
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Warning: it’s not rocket science!
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Specific examples
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The Big Shift
“So what!?”
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Adapt or die
VS VS VS
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The Big Shift
From knowledge stocks to knowledge flows
From man power to digital power
From efficiency to scalable learning
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From knowledge stocks to knowledge flows
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#SMSZI - JochemKoole.nl
From man power to digital power
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#SMSZI - JochemKoole.nl
From efficiency to scalable learning
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So, what does this have to do with social media?
#SMSZI - JochemKoole.nl
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#SMSZI - JochemKoole.nl
Social media
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Social media are ‘just’ tools…
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The social internet on the other hand, is here to stay
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#SMSZI - JochemKoole.nl
Level 1 - Users and their profiles
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Level 1 - Users and their profiles
#SMSZI - JochemKoole.nl
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Level 2 - Connections
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Level 2 - Connections
#SMSZI - JochemKoole.nl
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Hyper distribution
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Level 3 - Groups
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Level 3 - Groups
#SMSZI - JochemKoole.nl
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Search functionality
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Search
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#SMSZI - JochemKoole.nl
Search functionality
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Social media are excellent tools
To listen to your target audience
To establish and intensify relationships
To showcase yourself, your knowledge, and expertise
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Time is the only limiting factor
#SMSZI - JochemKoole.com
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Determine your goal(s)
What are you trying to achieve?
Who are involved?
Why are you looking to achieve this?
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Goals for IAANL - What?
Increase event attendance & number of paying members
Increase visits to INSEADAlumni.net and activity
#SMSZI - JochemKoole.com
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All of you!
Goals for IAANL - Who?
#SMSZI - JochemKoole.nl
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Goals for IAANL - Who?
#SMSZI - JochemKoole.nl
Your personal target IAANL audience
Who are they?
Which demographic & sociological features apply to them?
What is on their mind?
What is their biggest issue / challenge?
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- To build a sustainable INSEAD alumni networkin The Netherlands
#SMSZI - JochemKoole.nl
Goals for IAANL - Why?
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Social business goalsStep 1 –
Optimize profile
Step 2 – Optimizenetwork
Step 3 –Collect content
Step 4 – Create & distribute
content
Step 5 –Dialogue
Successfully using social media (as a business tool)
#SMSZI - JochemKoole.nl
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Short break
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Social business goalsStep 1 –
Optimize profile
Step 2 – Optimizenetwork
Step 3 –Collect content
Step 4 – Create & distribute
content
Step 5 –Dialogue
Successfully using social media (as a business tool)
#SMSZI - JochemKoole.nl
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Step 1 - Optimize profile
#SMSZI - JochemKoole.nl
Indicate whom you’re helping
with what
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Step 2 - Optimize network
#SMSZI - JochemKoole.nl
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Step 3 - Collect content
#SMSZI - JochemKoole.nl
Get content from your personalized feed
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#SMSZI - JochemKoole.nl
Your favorite websites in Feedly
Step 3 - Collect content
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#SMSZI - JochemKoole.nl
All content on your favorite subjects
Step 3 - Collect content
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Make sure your content…
- Is current- Teaches your target audience something new,
or helps build trust / relationships,
or motivates your target audience into action- Is adjusted to possibilities and restrictions of the tool- Is really valuable to your target audience
#SMSZI - JochemKoole.nl
Step 4 - Create & distribute content
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#SMSZI - JochemKoole.nl
Step 4 - Create & distribute content
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#SMSZI - JochemKoole.nl
Step 5 - Dialogue
- Not only start conversations, contribute to them as well
- Like, Comment and Share
- Don’t forget to (@) Mention people
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#SMSZI - JochemKoole.nl
Step 5 - Dialogue
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Only 48 hours left…
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- Learn from each other
- Geert’s here to help!
- Learn from Collaborne Knowledge Base for IAAF
- Submit issues with Collaborne Support
Use available resources
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Free tips and downloads on JochemKoole.nl
Nice to connect on LinkedIn, Twitter, Google+ or INSEADAlumni.net
Or [email protected]+31(0)6 47 39 48 45
Thanks for your attention!
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The images in this presentationare substitute to a Creative Commons license
and thereforecan be used and adjusted for commercial purposes
Disclaimer
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