efl in south africa -  · 12 schools share 15%. mandate. 1. quality assurance 2. destination...

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EFL in South Africa Johannes Kraus, Chairperson

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Page 1: EFL in South Africa -  · 12 schools share 15%. Mandate. 1. Quality assurance 2. Destination marketing 3. Advocacy . 1. Quality Assurance ... • Court case in 2016/ 2018 • EduSA

EFL in South AfricaJohannes Kraus, Chairperson

Page 2: EFL in South Africa -  · 12 schools share 15%. Mandate. 1. Quality assurance 2. Destination marketing 3. Advocacy . 1. Quality Assurance ... • Court case in 2016/ 2018 • EduSA

Member of SATSA/ SAYTC

Page 3: EFL in South Africa -  · 12 schools share 15%. Mandate. 1. Quality assurance 2. Destination marketing 3. Advocacy . 1. Quality Assurance ... • Court case in 2016/ 2018 • EduSA

EduSA regions

16 members in the

Western Cape

1 member in the Eastern

Cape

5 members in Gauteng

Page 4: EFL in South Africa -  · 12 schools share 15%. Mandate. 1. Quality assurance 2. Destination marketing 3. Advocacy . 1. Quality Assurance ... • Court case in 2016/ 2018 • EduSA

EduSA membersWestern Cape Eastern Cape

Gauteng

Page 5: EFL in South Africa -  · 12 schools share 15%. Mandate. 1. Quality assurance 2. Destination marketing 3. Advocacy . 1. Quality Assurance ... • Court case in 2016/ 2018 • EduSA

Market Concentration- weeks

5 schools share 60%

4 schools share 25%

12 schools share 15%

Page 6: EFL in South Africa -  · 12 schools share 15%. Mandate. 1. Quality assurance 2. Destination marketing 3. Advocacy . 1. Quality Assurance ... • Court case in 2016/ 2018 • EduSA

Mandate

1. Quality assurance2. Destination marketing3. Advocacy

Page 7: EFL in South Africa -  · 12 schools share 15%. Mandate. 1. Quality assurance 2. Destination marketing 3. Advocacy . 1. Quality Assurance ... • Court case in 2016/ 2018 • EduSA

1. Quality Assurance

• Inspections– Facilities, teaching staff, course of study, learning

and teaching resources, services offered, management & administration, accommodation

– Frequency: inception, 2 years, every 3 years– Incubator, Associate and Full membership

• Development of teaching standards and service

Page 8: EFL in South Africa -  · 12 schools share 15%. Mandate. 1. Quality assurance 2. Destination marketing 3. Advocacy . 1. Quality Assurance ... • Court case in 2016/ 2018 • EduSA

2. Destination Marketing

• Website• Joint brochure• PR locally and internationally• Representation at fairs:

– ICEF Berlin, ICEF Africa– Alphe UK– IEFT Istanbul

• FAM Trips

Page 9: EFL in South Africa -  · 12 schools share 15%. Mandate. 1. Quality assurance 2. Destination marketing 3. Advocacy . 1. Quality Assurance ... • Court case in 2016/ 2018 • EduSA

3. Advocacy

• Liaison with government– Department of Higher Education & Training (DHET)– Department of Home Affairs (DHA)– Department of Tourism

• Court case in 2016/ 2018• EduSA as National Quality Assurance entity

– Registration with DHET through QCTO (Quality Council for Trades and Occupations)

Page 10: EFL in South Africa -  · 12 schools share 15%. Mandate. 1. Quality assurance 2. Destination marketing 3. Advocacy . 1. Quality Assurance ... • Court case in 2016/ 2018 • EduSA

Students 2013-2017

9124

10062

7336

8700

10597

9512

2013 2014 2015 2016 2017 2018

Page 11: EFL in South Africa -  · 12 schools share 15%. Mandate. 1. Quality assurance 2. Destination marketing 3. Advocacy . 1. Quality Assurance ... • Court case in 2016/ 2018 • EduSA

Student No - Regions

3004

342

2207

2078

1881

4773

343

2012

1884

1585

3797

311

1489

1794

1309

3144

301

1065

2193

633

3570

403

1702

3437

950

0 1000 2000 3000 4000 5000

Europe

Far East

South America

Africa

Middle East

2014 2015 2016 2017 2018

Page 12: EFL in South Africa -  · 12 schools share 15%. Mandate. 1. Quality assurance 2. Destination marketing 3. Advocacy . 1. Quality Assurance ... • Court case in 2016/ 2018 • EduSA

Student weeks 2013-2017

54264 55394

45342

55045

6017864102

2013 2014 2015 2016 2017 2018

Page 13: EFL in South Africa -  · 12 schools share 15%. Mandate. 1. Quality assurance 2. Destination marketing 3. Advocacy . 1. Quality Assurance ... • Court case in 2016/ 2018 • EduSA

Student weeks- Regions

15990

2780

9596

19112

16624

19521

2559

8914

15593

13591

19292

2517

8339

14701

10196

16333

1760

5877

15870

5502

18679

522

8992

21049

6152

0 5000 10000 15000 20000

Europe

Far East

South America

Africa

Middle East

2014 2015 2016 2017 2018

Page 14: EFL in South Africa -  · 12 schools share 15%. Mandate. 1. Quality assurance 2. Destination marketing 3. Advocacy . 1. Quality Assurance ... • Court case in 2016/ 2018 • EduSA

NationalitiesStudents 2018 Weeks 2018

21%

13%

8%

7%

6%

6%

6%

4%

4%

3%

3%

3%

2%

BRAZIL

SAUDI ARABIA

GERMANY

ANGOLA

SWITZERLAND

CONGO/ DRC

FRANCE

REST OF EUROPE

YEMEN

GABON

REST OF AFRICA

TURKEY

ITALY

17%

13%

9%

8%

7%

6%

6%

6%

4%

3%

3%

2%

2%

SAUDI ARABIA

BRAZIL

CONGO/ DRC

ANGOLA

YEMEN

FRANCE

SWITZERLAND

GABON

GERMANY

REST OF EUROPE

TURKEY

REST OF AFRICA

CHINA/HONG KONG

Page 15: EFL in South Africa -  · 12 schools share 15%. Mandate. 1. Quality assurance 2. Destination marketing 3. Advocacy . 1. Quality Assurance ... • Court case in 2016/ 2018 • EduSA

Age

4%

29%28%

15%14%

6%

4%

0%

5%

10%

15%

20%

25%

30%

<16 16-20 21-25 26-30 31-40 41-50 50+

Page 16: EFL in South Africa -  · 12 schools share 15%. Mandate. 1. Quality assurance 2. Destination marketing 3. Advocacy . 1. Quality Assurance ... • Court case in 2016/ 2018 • EduSA

Sources

Agent65%Walk-in

7%

Internet12%

Other16%