efl in south africa - · 12 schools share 15%. mandate. 1. quality assurance 2. destination...
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EFL in South AfricaJohannes Kraus, Chairperson
Member of SATSA/ SAYTC
EduSA regions
16 members in the
Western Cape
1 member in the Eastern
Cape
5 members in Gauteng
EduSA membersWestern Cape Eastern Cape
Gauteng
Market Concentration- weeks
5 schools share 60%
4 schools share 25%
12 schools share 15%
Mandate
1. Quality assurance2. Destination marketing3. Advocacy
1. Quality Assurance
• Inspections– Facilities, teaching staff, course of study, learning
and teaching resources, services offered, management & administration, accommodation
– Frequency: inception, 2 years, every 3 years– Incubator, Associate and Full membership
• Development of teaching standards and service
2. Destination Marketing
• Website• Joint brochure• PR locally and internationally• Representation at fairs:
– ICEF Berlin, ICEF Africa– Alphe UK– IEFT Istanbul
• FAM Trips
3. Advocacy
• Liaison with government– Department of Higher Education & Training (DHET)– Department of Home Affairs (DHA)– Department of Tourism
• Court case in 2016/ 2018• EduSA as National Quality Assurance entity
– Registration with DHET through QCTO (Quality Council for Trades and Occupations)
Students 2013-2017
9124
10062
7336
8700
10597
9512
2013 2014 2015 2016 2017 2018
Student No - Regions
3004
342
2207
2078
1881
4773
343
2012
1884
1585
3797
311
1489
1794
1309
3144
301
1065
2193
633
3570
403
1702
3437
950
0 1000 2000 3000 4000 5000
Europe
Far East
South America
Africa
Middle East
2014 2015 2016 2017 2018
Student weeks 2013-2017
54264 55394
45342
55045
6017864102
2013 2014 2015 2016 2017 2018
Student weeks- Regions
15990
2780
9596
19112
16624
19521
2559
8914
15593
13591
19292
2517
8339
14701
10196
16333
1760
5877
15870
5502
18679
522
8992
21049
6152
0 5000 10000 15000 20000
Europe
Far East
South America
Africa
Middle East
2014 2015 2016 2017 2018
NationalitiesStudents 2018 Weeks 2018
21%
13%
8%
7%
6%
6%
6%
4%
4%
3%
3%
3%
2%
BRAZIL
SAUDI ARABIA
GERMANY
ANGOLA
SWITZERLAND
CONGO/ DRC
FRANCE
REST OF EUROPE
YEMEN
GABON
REST OF AFRICA
TURKEY
ITALY
17%
13%
9%
8%
7%
6%
6%
6%
4%
3%
3%
2%
2%
SAUDI ARABIA
BRAZIL
CONGO/ DRC
ANGOLA
YEMEN
FRANCE
SWITZERLAND
GABON
GERMANY
REST OF EUROPE
TURKEY
REST OF AFRICA
CHINA/HONG KONG
Age
4%
29%28%
15%14%
6%
4%
0%
5%
10%
15%
20%
25%
30%
<16 16-20 21-25 26-30 31-40 41-50 50+
Sources
Agent65%Walk-in
7%
Internet12%
Other16%