Retail Banking Summitin middle eaSt

duBai13 February 2018

#EfmaDubai18

Fix the digital! How leaders are reimagining customer experience, data, sales processes and collaboration to succeed in their transformation journey!

Customers, governments, regulators and stakeholders are pushing for change in the region. The rapidly changing economy, digital

landscape, customer preferences and the technology are demanding the financial industry in the region to transform itself; in order to become more relevant, inclusive and transparent. However legacy issues and old habits are still a drag while nimble technology giants are increasingly creeping into the turf of banks without having to comply with existing or new regulations.

In this brave new world of major change where big data; analytics; digital wallet propositions by non-tra-ditional players; new distributive reach of non-banks; and the push towards collaborative effort pose both big opportunities and huge challenges to the banks. This year’s conference will deal with these issues and look at the successful models within and outside the re-gion to chart the way forward towards sustainable and profitable transformation in the banks and the banking industry. The key themes and the successful models which will be discussed during this year’s summit will revolve around following areas: Credit risk and customer data and analytics: How to reinvent the old business while dealing with new challenges? Payments: How banks can defend their old turf while managing new complexities? Distribution: Building affection, mindshare and omnipresence without losing trust and money Open banking: How to create collaborative intra-institution and market wide collaborative eco-systems?

Suvo Sarkar Senior Executive Vice President & Group Head - Retail Banking & Wealth Management emirates nBd UAE

Jacek Iljin Managing DirectorRetail Banking Sales and ProcessesmBank Poland

Subroto Som EVP and Group Head of Retail Banking Group mashreq Bank UAE

Jerzy Zan Director of the Digital Banking Department alior BankPoland

Fadi Chalouhi Group General ManagerRetail Banking kuwait Finance House Kuwait

Petr Klimeš Group Marketing Director & Head of Digital abu dhabi islamic Bank UAE

Amran Hassan Head, Corporate Development & Innovation maybank Berhad Malaysia

Sanjay Malhotra Chief of Consumer Bankingdubai islamic BankUAE

Girts Berzins Member of Board, Head of Digital Banking Strategy SwedbankLatvia

Massimo Tessitore Head of Multichannel, Mobile Payment & E/M Commerceintesa Sanpaolo Italy

‘VERY PROFESSIONAL & VERY INTERESTING SPEAKERS, VERY VALUABLE’ Arno Von Helden, Head of Forex Product, CIB Global Markets at Standard Bank Group

www.efma.com/dubai18

13February

2018

Retail Banking Summit in middle eaSt KEY FIGURES

BE PART OF AN INSPIRING NETWORKING COMMUNITY

1 RETAIL BANKING SUMMIT IN THE MIDDLE EAST 2017 2 FEEDBACK FROM

PAST DELEGATES

‘GREAT EVENT, SOME VERY GOOD PRESENTATIONS’Ibrahim Iqbal, Senior Vice President, Head of Customer Innovation at Dubai Islamic Bank

‘VERY WELL ORGANIZED, GREAT PANELAND SPEAKERS’ Harish Gurpur, Vice President, Head of PRB Sales & Distribution at Emirates NBD

‘EXCELLENT AND RELEVANT’ Philip King, Head of Retail BankingUAE at Abu Dhabi Islamic Bank

‘GREAT LINEUP OF RELEVANTTOPICS DELIVERED‘ Yuvakumar Ramchander, Vice President Learning & Development at Mashreq Bank

CliCk on the iCons

to see WhAt hAPPeneDlAst yeAr

@efma_news #efmaDubai17

2017 retail Banking summit in the Middle east Flickr photo gallery

ATTENDEES115

19

SPEAKERS

75%

TOP SENIORS FINANCIAL

80%

INSTITUTIONS

COUNTRIES20

94%OF THE RESPONDENTS

FROM LAST YEAR’S EVENT RECOMMEND THIS EVENT

TO A COLLEAGUE

Welcome coffee and registration08.30

opening session

Customer experience in the digital world

Digital transformation journey: our path towards a “wow” customer experience Customer journey as the cornerstone of an effective experience transformation One click, one second to buy: the mantra of the mobile customer experience The unique payment experience: one single gesture for both online and offline transactions

Massimo tessitore Head of Multichannel, Mobile Payment & E/M Commerceintesa Sanpaolo Italy

the art of changing: from within and from outside Why we are doing it? What we are doing? How we are doing it?

Amran hassan Head, Corporate Development & Innovationmaybank Berhad Malaysia

09.35

10.00

opening speech

Vincent Bastid Chief Executive Officerefma France

innovation: the 2018 leading trends

Julian skan Global Head of Accenture Strategy for Banking & Capital Marketsaccenture United Kingdom

09.00

09.05

10.25

www.efma.com/dubai18

13February

2018

Retail Banking Summit in middle eaSt PROGRAMME

PAnel DisCUssion: Customer experience in the digital world: how to recreate user experience in the digital world for improving and enhancing customer loyalty and share of world?

Massimo tessitore Head of Multichannel, Mobile Payment & E/M Commerceintesa Sanpaolo Italy

& Vincent Bastid Chief Executive Officerefma France

& Amran hassan Head, Corporate Development & Innovationmaybank Berhad Malaysia

& rudy kawmi Digital Banking Sales LeadFinastra international limited UAE

Moderated by: Fahim uz Zaman General Manager, Middle Eastefma Middle East

www.efma.com/dubai18

13February

2018

Retail Banking Summit in middle eaSt PROGRAMME

how to digitalize card customers world erkut tasdemir Head of Product & Service Sales Department intertech Turkey

12.05

From preference to passion for banking - building a lifestyle digital bank -liv. Who the customer is over what they have Building ecosystem banking Challenging from within

Jayash Patel Head of Liv. Digital Bank emirates nBd UAE

11.40

12.25

Lunch and networking12.50

re-imagining sales and customer loyalty in the digital world

Digital is (not) broken! Reasons why customers are reluctant to switch to direct channels to purchase next financial product Designing and healing your digital sales experience Let data inspire a bullseye transaction with the customer

Jacek iljin Managing Director, Retail Banking Sales and Processes mBank Poland

14.00

Deploying data and segmentation strategies for success in digital world

Making big data work in digital banking Customer segmentation & personalized marketing Risk management, cybersecurity & fraud control Channel journey & customers centric eBanking

Jerzy Zan Director of the Digital Banking Department alior Bank Poland

11.15

PAnel DisCUssion: how to do data and segmentation strategy right to achieve success indigital world? Jerzy Zan Director of the Digital Banking Departmentalior Bank Poland

& eleni kitra Head of Automotive & Financial Services, MENAPFacebook UAE

& Amit Malhotra General Manager - Personal Banking GroupCommercial Bank of dubai UAE

& Jocelyne Chahwan Assistant General Manager - Head of Retail BankingBlom Bank Lebanon

Moderated by: Julian skan Global Head of Accenture Strategy for Banking & Capital Markets accenture United Kingdom

Coffee break and networking10.50

www.efma.com/dubai18

13February

2018

Retail Banking Summit in middle eaSt PROGRAMME

Collaborate to succeed: the hows and whys of partnerships in digital world

rise of new banking Raise of the 3rd channel for customer service Changing model - from ego system to eco system in banking

Girts Berzinš Member of Board, Head of Digital Banking Strategy Swedbank Latvia

16.10

Coffee break and networking15.20

PAnel DisCUssion: re-imagining sales, customer loyalty in digital world: Can you still teach new tricks to old dog?

Jacek iljin Managing Director, Retail Banking Sales and ProcessesmBank Poland

& Petr klimeš Group Marketing Director & Head of Digitalabu dhabi islamic Bank UAE

& Fadi Chalouhi Group General Manager Retail Bankingkuwait Finance House Kuwait

Moderated by: Fahim uz Zaman General Manager, Middle Eastefma Middle East

14.50

is digital bank only for millennials subroto som EVP and Group Head of Retail Banking Group mashreq Bank UAE

16.35

session by Accenture & Fintech hive Julian skan Global Head of Accenture Strategy for Banking & Capital Marketsaccenture United Kingdom& raja Al Mazrouei Executive Vice President Fintech Hive at dubai international Financial Centre (diFC) UAE

15.50

From ‘transactions’ to ‘connections’: Using digital innovations to enrich human interactions What customers actually value in their banking experience Community based banking proposition Transforming branch experience – ADIB Express

Petr klimeš Group Marketing Director & Head of Digital abu dhabi islamic Bank UAE

14.25

17.00

End of conference17.25

PANEL DISCUSSION: Collaboration for success in the digital world: The whys and hows of partnership amongst the banks and with the fintechs

Girts Berzinš Member of Board, Head of Digital Banking StrategySwedbank Latvia

& Subroto Som EVP and Group Head of Retail Banking GroupMashreq Bank UAE

& Suvo Sarkar Senior Executive Vice President & Group Head - Retail Banking & Wealth Management Emirates NBD UAE

& Sanjay Malhotra Chief of Consumer BankingDubai Islamic Bank UAE

Moderated by: Julian Skan Global Head of Accenture Strategy for Banking & Capital Markets Accenture United Kingdom

www.efma.com/dubai18

13February

2018

REtAIl BANkINg SuMMIt IN MIDDlE EASt Programme

www.efma.com/dubai18

13February

2018

Retail Banking Summit in middle eaSt PROGRAMMEwww.efma.com/dubai18

13February

2018

Retail Banking Summit in middle eaSt PARTNERS

AssoCiAte MeMBers

BUsiness PArtners

MeDiA PArtner

efma l 10 Boulevard Haussmann l 75009 Paris l France l tel: + 33 1 47 42 52 72 l Fax: + 33 1 47 42 56 76 l www.efma.com aPe: 8230Z l Vat id: FR 38 313 062 788 l efma sarl company with registered capital of euR 15,000 l RC Paris 313 062 788In accordance with Article 27 of the law on the processing of personal data of 6.1.78, the information which you are requested to provide is necessary to enable us to process your registration and is intended for Efma’s services. You may access this information and request that it be rectified if necessary.

ATTENDEE’S INFORMATION

Mrs. Ms Mr. / First name . . . . . . . . . . . . . . . . . . . . . . . . . . . . Last name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Job title . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Institution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VAT ID number . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Address . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Email . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Twitter account @. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Assistant’s information (or person in charge of the registration)

First name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Last name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . email . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PRACTICAL INFORMATION

DATESThe Retail Banking Summit in Middle East will begin with a welcome coffee on Tuesday 13 February 2018 at 8.30 and will end around 18.00.

LOCATION RODA Al Murooj Downtown DubaiAl Saada Street - Dubai - UAEPhone: +971 4 321 1111Hotel Website

LANGUAGES All sessions will be held in English.

ACCOMMODATION Each participant must pay the cost of his or her accommodation directly to the hotel before departure. A block of rooms has

been provisionally reserved for the night of 12 February 2018 at the RODA Al Murooj hotel Dubai. The cost of a single room per night is AED 589.97, AED 694.56 for a double room (including breakfast and taxes).

REGISTRATION The registration fee covers participation in the Retail Banking Summit in Middle East, documents, lunch and coffee breaks. Registration fees must be paid in full prior to the event. Efma reserves the right to refuse entry to any delegate who has not paid his or her invoice prior to the event. We welcome late-bookers, but credit card information must be provided. The event is reserved for top-level bankers

and space is limited. Please note that the organizers reserve the right to refuse some applications.

CANCELLATION Please note that all cancellations will be charged. They must all be received in writing.

From the day you make your registration until Tuesday 30 January 2018, you will be charged 20% of your registration fee.From Wednesday 1 February until the event, you will be charged 100% of your registration fee unless medical certificate provided. If you are not able to come to the event, please send a substitute delegate as no reimbursement will be made.

www.efma.com/dubai18

PAYMENT

By bank transfer to Efma Sarl bank account IBAN: FR 76 1027 8060 4700 0208 2420 111BIC: CMCIFR2A Crédit MutuelCCM PARIS 17 ETOILE, 30 Avenue Niel, F- 75017 Paris

By credit card: MasterCard Visa American Express

Card n°

Expiry date

DATE SIGNATURE

REGISTRATION FEE

Please send this registration form by email at registration@efma.com or fax +33 1 47 42 56 76

€0 for 2018 Premium Pass holders – www.efma.com/premiumpass

€400* for Efma members

€600* for Efma non-member financial institutions

€500* for Efma associate members

€700* for representatives of others non-financial institutions

*VAT not applicable. All registrations are strictly individual.

13February

2018

Retail Banking Summit in middle eaSt REGISTRATION FORM

ParticipantsDiscount

3-910%

10-1430%

15+40%

Do you plan to join this event with your team?Good news, discounts apply for group registrations!Contact registration@efma.com