efolder webinar, seven great reasons to upgrade legacy bdrs now
DESCRIPTION
eFolder partner Erik Thorsell explores the reasons to aggressively upgrade your BDR installed base. Erik shares essential learnings from his 18 month refresh of his entire client base.TRANSCRIPT
© 2013 eFolder, Inc. All Right Reserved.1
Reason 4: Keep Your Promises
Seven Great Reasons to Upgrade Legacy BDRs Now
Ted HulsyVP of Marketing, [email protected]
Erik Thorsell
President, Success Computer Consulting
763-593-3000
© 2013 eFolder, Inc. All Right Reserved.3
Agenda
• Introductions• Seven Great Reasons to Upgrade• Live Attendee Offer• Q&A
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eFolder Partner Leader: Erik Thorsell
Success Computer Consulting
• President of Success Computer Consulting– www.sccnet.com– Minneapolis, Minnesota– In business since 1992– 40 people, 27 engineers/technicians– HTG – member (seven years), facilitator (four years)
• eFolder Partner for since 2006
© 2013 eFolder, Inc. All Right Reserved.5
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Reason 1: Technical Reliability
© 2013 eFolder, Inc. All Rights Reserved.
eFolder Storage Cloud
eFolder BDR for ShadowProtect
Image backup
BDR applianceOn-site virtualization
Users
Productionservers
Disaster recovery options 1. Download 2. Disk shipment
eFolder Continuity Cloud3. Emergency in the cloud
virtualization and recovery
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Reason 2: Meet Evolving Client Needs
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Reason 3: Transparent and Predictable Wholesale Pricing
Call for pricing:www.efolder.net/join
678-888-0701
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eFolder BDR Cost Wizard
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Reason 4: Keep Your Promises
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Reason 5: Reset Client Expectations
• New BDR hardware reality:– Acknowledge and explore how the status quo is a
looming problem for the client and the MSP:• Effective 3 year life cycle• Data growth is a given• No room to grow with existing hardware• Risk of downtime or data loss with existing hardware
– There is no free lunch on performance hardware– Clients must own the hardware – Fund the installed base refresh through a new shared
commitment to quality and reliability
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Reason 6: Prepare for Growth
• Data growth must be monetized• Build it into pricing plans• Set expectations for higher data growth = higher prices• Again, no free lunch
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Reason 7: Price for Profit
• Business continuity and DR should be your most profitable offering
• Fund reliable service with predictable and high profit margins
• Aim for 66-75% recurring gross margins
• Sell based upon the economic value of uptime and resiliency for the client
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Results
• 40 of 60 legacy BDRs upgraded in 2012• 15 net new deployments• 6x year over year MRR growth with
eFolder• BDR services remain top profit generator• 75% blended gross margins• Upgrade and new clients now own their
own BDR hardware • Exploring Build Your Own with IBM servers
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eFolder BDR for ShadowProtect
© 2013 eFolder, Inc. All Rights Reserved.
eFolder Storage Cloud
eFolder BDR for ShadowProtect
Image backup
BDR applianceOn-site virtualization
Users
Productionservers
Disaster recovery options 1. Download 2. Disk shipment
eFolder Continuity Cloud3. Emergency in the cloud
virtualization and recovery
© 2013 eFolder, Inc. All Rights Reserved.16
Alternative: eFolder Cloud for ShadowProtect
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Partner Pricing: eFolder BDR for ShadowProtect
© 2013 eFolder, Inc. All Rights Reserved.
Call for pricing:www.efolder.net/join
678-888-0701
© 2013 eFolder, Inc. All Right Reserved.18
eFolder BDR Upgrade Offer
• Offer:– Upgrade any legacy BDR and
receive 25% off a new eFolder BDR for ShadowProtect or eFolder BDR for AppAssure
• Terms and conditions:– Limit 3 per partner– Must be a live webinar attendee– Upgrade unit details required– Similar class of hardware,
subject to approval– Expires June 30, 2013
© 2013 eFolder, Inc. All Right Reserved.19
Keep in Touch
@efolder@tedsefolder
http://www.linkedin.com/company/efolderwww.linkedin.com/in/tedhulsy
www.facebook.com/efolder
www.youtube.com/efoldervideos
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Contact Us
Phone: 800-352-0248Email: [email protected]: efolder.netBlog: efolder.net/blog/
Twitter: twitter.com/eFolder
Q&A