egosystem to ecosystem: gerd leonhard at dolectures 2010
Post on 21-Oct-2014
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My presentation at www.dolectures.co.uk in Cardigan, Wales, on the topic of the Future of Media, Content, Communications and Business, and the shift from EGOsystem to ECOsystem. More at http://www.mediafuturist.com/2009/04/a-key-topic-for-2009-egosystem-becomes-ecosystem.htmlTRANSCRIPT
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Gerd Leonhard Media Futurist / The Futures Agency
Gerd Leonhard, Media Futurist CEO
Die Zukunft der Medien
From EgoSystem to ECOSystem:
The Future of Business, Culture,Media and Content
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Gerd Leonhard Media Futurist / The Futures Agency
Drastic user empowerment means businesses must collaborate... or perish
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Gerd Leonhard Media Futurist / The Futures Agency
Broadcast and Broadband
Network and Networked
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Gerd Leonhard Media Futurist / The Futures Agency
War of the Worlds... Ego versus Eco. Closed vs Open
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Gerd Leonhard Media Futurist / The Futures Agency
Ego Eco
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Gerd Leonhard Media Futurist / The Futures Agency
Less connected, walled-in, self-sufficient
Hyper-connected and interdependent
Not invented here Proudly found elsewhere (PFE)
Return on Investment Return on Engagement
Closed Open *amap
Control Trust
Fear Confidence
Ego Eco
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Gerd Leonhard Media Futurist / The Futures Agency
Yes, EgoSystems can - and do - work.
... but this may be the last good example for it
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Gerd Leonhard Media Futurist / The Futures Agency
In the past, power was about what you can control
In the future, power is about what you can unleash!
hat-tip to Umair Haque
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Gerd Leonhard Media Futurist / The Futures Agency
Not protection but engagement
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Gerd Leonhard Media Futurist / The Futures Agency
Totally the wrong question...
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Gerd Leonhard Media Futurist / The Futures Agency
The Ego versus Eco Wars
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Gerd Leonhard Media Futurist / The Futures Agency
Source: Hugh MacLeod
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Gerd Leonhard Media Futurist / The Futures Agency
We may really need this...!
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Gerd Leonhard Media Futurist / The Futures Agency
Ecosystems are complicated. Openness is harder than Control. ‘Permanent Beta’ can be stressful.
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Gerd Leonhard Media Futurist / The Futures Agency
Switching from Ego to Eco: Brazil...?
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Gerd Leonhard Media Futurist / The Futures Agency
Brazil: $1.50 per month to solve music ‘piracy’
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Gerd Leonhard Media Futurist / The Futures AgencyA New Social Contract
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Gerd Leonhard Media Futurist / The Futures AgencyBranding becomes “Banding”
Ego …………………………………………Eco
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Gerd Leonhard Media Futurist / The Futures Agency
Ego …………………………………………Eco
Not watering cans but sprinkler systems...!
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Gerd Leonhard Media Futurist / The Futures Agency
Social media confronts us with the ‘ecosystem logic’
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Gerd Leonhard Media Futurist / The Futures Agency
Ego …………………………………………Eco
The Future: Masses of Niches *and hits in Niches!
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Gerd Leonhard Media Futurist / The Futures Agency
Some interesting ecosystem examples
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Gerd Leonhard Media Futurist / The Futures Agency
It is becoming less and less feasible to ‘prosper alone’
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Gerd Leonhard Media Futurist / The Futures Agency
My big do
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Gerd Leonhard Media Futurist / The Futures Agency
My small do
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Gerd Leonhard Media Futurist / The Futures Agency@gleonhard MediaFuturist.com