e:\hasbros 2010 star wars brand\hasbro star wars presentation\star wars 2010 toy fair
DESCRIPTION
Hasbro's 2010 New York International Toy Fair Presentation on Feb. 13thTRANSCRIPT
TOY FAIR 2010 COLLECTOR EVENT
PRESENTATION
TOY FAIR 2010 COLLECTOR EVENT
PRESENTATION
o THANKS TO THE FANS!
o 2009 was a great year for Hasbro Star Wars!
o 2010 will be more focused but it will be a CELEBRATION!
o Refocused movie-based lineup including the relaunch of Vintage.
o Awesome new black and blue “Shadow of the Dark Side” line look (August)
o A few things won’t be back for Fall (Comic Packs and Galactic Heroes Cinema Scenes)
TOY FAIR 2010 COLLECTOR EVENT
PRESENTATION
Star Wars: The Clone Wars
3 ¾” Figures and Vehicles
New Line Look
Saga LegendsClone Wars
3-3/4” Galactic Battle Card Game
o Hot new game mechanic that includes a unique card, base and die
o Galactic Battle Card game included with Clone Wars Figures, Saga Legends Figures, Battle Packs and Figure and Vehicle Packs
(In Packages August 2010)
3-3/4” Clone Wars Basic Figures
o The hottest new figure line continues
o 31 new Clone Wars figures in 2010
o Most will be in back-half
o Still playing catch-up!
(Wave 2 - on-shelf right now)
Anakin with Cold
Weather Gear
Thi-Sen
Darth Sidious TX-20 Tactical Droid
Commander Stone
3-3/4” Clone Wars Basic Figures
(Wave 3 - on-shelf April)
Obi Wan with
Cold Weather Gear
Clone Trooper with
Heater Pack
Magna Guard
Firefighter Droid
3-3/4” Clone Wars Basic Figures
(Wave 1 on-shelf early August)
Pre Vizsla
Aurra Sing
Mandalorian Guard
General GrievousWith Cape
o Similar to Deluxe
o All Clone Wars
o $15.99 SRP
o Flavor: Some classics, some new, and some “mini rig” concepts
3-3/4” Clone Wars Figure & Vehicle Packs
(Wave 1 on-shelf right now)
Clone Scout With AT-RT
Cody with Barc Speeder
Anakin with Tattoine Skiff
3-3/4” Clone Wars Figure & Vehicle Packs(Wave 1 on-shelf early August)
Plo KloonWith Speeder Bike
Cad Bane with Pirate Bike
Anakin withNaboo Skiff
3-3/4” Clone Wars Figure & Vehicle Packs(Wave 2 on-shelf early August)
Obi Wan Speeder Bike with Side Car
Mandolorian With Speeder
Wave 1 (On Shelf March)
Holocron Heist
Jedi Showdown
Wave 2 (on-shelf August)
Droids and Clones
Anti-Hailfire Squad
3-3/4” Starfighter Vehicles (Wave 1 on-shelf early August)
Clone Swamp Speeder
Clone Interceptor Tank
(on-shelf early August)
3-3/4” Hailfire Droid R/C NEW!
Hailfire Droid R/C
18 Projectiles!
Includes Clone TrooperTank Steering
TOY FAIR 2010 COLLECTOR EVENT
PRESENTATION
Star Wars: Legacy Collection
3 ¾” Figures and Vehicles
The Hasbro Star Wars Vintage Collection
o Vintage is back!
o This time, not limited…will run for at least two years.
o Figures beyond OTC, including Episodes I, II and III
o 37 basic figures in 2010
o Four waves, approximately every 6 weeks
o 27 figures will be new or have some new tooling and deco
o 10 figures will be “greatest hits” appearing on Vintage card backs for the first time!
Vintage Line Look
Vintage
Wave 1 (on-shelf early August)
ESB Commemorative Wave
Dengar
Hoth Leia
Hoth Hangar Han
Bespin Luke
Wave 1 (on-shelf early August, cont’d)
ESB Commemorative Wave
AT-AT Commander C-3PO Dak Darth Vader
Wave 1 (on-shelf early August, cont’d)
ESB Commemorative Wave
Boba Fett Cloud Car Pilot 4-Lom
Fall Figure Mail-In Program
•30th Anniv. of ESB•The “Holy Grail” of Hasbro Star Wars Action Figures•Look for the vintage Boba Fett sticker•Stickers start appearing with ESB wave (approx. August)
Wave 1 (on-shelf March)
Birth of Darth Vader
Tattoine Desert Ambush
Wave 2 (on-shelf August)
Hoth Pack
3-3/4” Starfighter Vehicles (Wave 1 on-shelf early August)
Snow Speeder
Cloud Car
AT-ATThe Big One!
Wave 1 (on-shelf soon)
Anakin Skywalker and ARF Trooper Obi-Wan Kenobi and Commander Fil
Gunner Trooper with Battle Droid with Jet Pack
Wave 1 (on-shelf August)
Anakin Skywalker and Ahsoka Tano Cad Bane and Aurra Sing
Republic Commandos 2 Pack Clone Trooper and Padme
Cinema Scenes Wave 2
(on-shelf soon)
Slave One and Jango Fett
Anakin and EP III Starfighter
Galactic Heroes AT-AT
(on-shelf August)
Star Wars Force BattlersWave 1 & 2 (on-shelf August)
Anakin Captain Rex
General Grievous
Role Play
General Grievous Spinning Lightsaber
Boba Fett Electronic Helmet
Boba Fett Electronic Blaster
Cad Bane/Xanadu Blood
(On-shelf March)
Obi-Wan/Jedi Starfighter
(On-shelf March)
Anakin/Y-Wing
(On-shelf March)
Yoda/Attack Shuttle
(On-Shelf August)
Captain Rex/Freeco Bike
(On-Shelf August)
Exclusives
Star Wars 3 ¾” Deluxe Figure and Vehicle Packs
o In-store May
Star Wars 3 ¾” TFU Collector Packs
o In-store May
Exclusives
Exclusives
Star Tours Boarding Set (Disney Star Wars Weekends Exclusive)
o Available May 21st
Darth Maul and Owen Lars Comic 2 Pack (Comic Con exclusive)
o Special Outer Package
o Will be VERY limited
o Available at Hasbrotoyshop.com and Starwarsshop.com
Exclusives
Exclusives
Cami and Fixer Comic 2 Pack (Celebration V Exclusive)
o Special Outer Package
o Will be VERY limited
o Available at Hasbrotoyshop.com and Starwarsshop.com
4-Lom and Zuckuss (Celebration V Exclusive)
o Special 30th anniversary tribute to original “reversed” packaging
o Will be very limited packaging
o Available at Hasbrotoyshop.com and starwarsshop.com
Exclusives
Force FX Lightsabers with
Removable Blade
Darth Vader
Anakin
Obi-Wan
o THANK YOU!
o A ton more to come….see you in SAN DIEGO!