ehovak porfolio

Photography

Bran

d Iden

tity

Graphic Design

Logo Design

Party & Stationery Design

design portfolio

Eleanor

HoVak

logo design & branding

Getting your fi rst apartment?

Make sure your meals measure up!

potsandpanscook.com

Visit our website to learn more and reserve a spot

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Join us for dinner& cooking classesevery Monday in June

from —8 pm6

Advertisement Design: Pots & Pans

About the Project: Create a full-page advertisement using our own studio photos. This ad targets local customers at a kitchen supply store. I designed an original logo for the store “Pots & Pans”, wrote the ad copy, and recreated the photo from one in a well-known company’s catalog.

Graphic Design • Logo Design • Brand Identity

logo design & branding

Rebranding Campaign: The Chocolate Boutique

Logo Design: Custom Sewn Products

About the Project: As a graphic design intern, I designed a logo for Custom Sewn Products that will serve as the foundation for an upcoming rebranding initiative. They asked for a logo that conveyed they are capable of designing, engineering and producing a variety of sewn and sealed products.

About the Project: Design a new logo and marketing material for The Chocolate Boutique, a fictional chocolatier in Upstate New York.

This design features a hand-lettered custom font created for the Boutique. It also incorporates an icon representing their signature “Nutbox”, a box of ten nut clusters dipped in dark, milk, or white chocolate.

Stationery Design • Photography • Party Design

photography


Firebug

1/200 sf/5.0 ISO 4000 Nikon 18.0-140 mmMode: Shutter Priority

Autumn Fire

1/400 sf/1.8 ISO 100

Nikon 35 mm Mode: Manual

Photography

Fulton-Montgomery Community College Juried Student Art Show

Spring 2016

A Few Of My Favorite Things

1/6 s.f/4.5 ISO 125

Nikon 35 mm Mode: Manual

Morning Fleur

1/5000 s.f/11 ISO 25600

Nikon 18.0-140 mmMode: Manual


digital illustration

2-D Design Project: Ten Ways Around the Block

Specifications: Create exactly ten spaces using ten equal value shifts from white to black. The design loosely incorporates two traditional quilt blocks, Bow Tie and House.


Stationery design

50

50

18

Miller Road

Carvill

Lane

n. Schodack Road

Sagendorf

Road

Burden

Lake Rd.

Totem

Lodge Rd.

China

Hill Rd.

18

Albany

Collins Road

55

99 Miller Road

Comfort Inn

& Suites

Take Exit 10 off of I-90. Head East on Miller Road for 2.4 miles to the end. (It is a true country road: twisty and bumpy.) Turn RIGHT onto NY Rt. 151. Follow for 1.5 miles to the end of Rt. 151. Turn LEFT at the stop light, onto Rt. 150. Go 1.3 miles on Rt. 150, to the traffic light. Turn RIGHT onto County Route 50 (there is a quilt shop on the corner), and follow for 2.3 miles. to Miller’s Corners, where Route 50 becomes County Route 18 (there is no stop). Continue straight on Route 18 for .9 mile. Turn RIGHT on to Old Mill Pond Road (gravel). Follow this for about .2 of a mile. Bear RIGHT at the Y intersection, around the curve to the right, then up the hill to a second Y intersection. Bear LEFT at China Hill Road and continue for 1 mile. (There is a small sign for Eastfield Historic District posted on the right side of the road at .8 mile.) Turn LEFT into the drive for the Village, at the wooden fence. Guest parking will be in a field just beyond the first tree-line. There is no parking in the Village.

Digitally Illustrated Map: Get Me To The Church On Time!

Baby Shower Invitation

A wedding was held at a private 18th-century village hidden in the country, and we wanted to provide a fun, personalized map that guests could reference in tandem with GPS navigation. A variety of software applications were used to create this, from Google Maps to Adobe InDesign.

Planning a baby shower for new parents who wanted to build a meaningful collection of children’s books, this was designed with a vintage library theme in mind, pulling inspiration from the card catalogue and checkout cards.


just for fun

Logo & Ticket Design: Damn Yankees

Menu design: Create or redesign a menu for a local eatery

About the Project: The director requested a design that captured the spirit of a 1950’s baseball game ticket.

I chose to create a logo and menu design for a restaurant I wish was a local eatery.


I designed and quilted this small quilt. With the Disappearing Nine Patch block you can create many different designs, depending which way the pieces are oriented. In this version I opted for a simple layout so that the colors could play without competing with the design.

Just for fun

Piece and Loud: Quilted Table Runner


Beverage Label Design

About the Project: This bottle label was designed for a dark beer marketed to women. Here, the contrast between the stereotypes of what is considered “feminine” and the heavier brew found in a Porter is exaggerated.

Keep up the good w

ork!

Beer 101 Final Exam

#3. “AGB” stands for

Awfully Good Beer

American Grains and Barleys

All Girls Brewing

All of the above

#2. Award-winning Porters are packaged In bottles with beautiful labelsIn pink six-packsTo appeal to womenAll of the above

#1. Dreamboat Porter is

A rich, dark beauty

Fun to hang out with

The beer you’ve been waiting for

All of the above

ALL GIRLS BREWING COMPANY

Excellent Job!

promotional design


Promotional Poster: FMCC Student Art Show

studentshowart

All mediums welcome

perrella gallery

Submit entries to Professors Joel Chapin,

Olaf Janssen, or Joe Marcuccio by APRIL 20

including digital photography and video

at the

annualjuried

Submit your original

artwork to the

Must be a current FMCC student • Submit entries by APRIL 20, 2016 • Students will be notified of accepted works by Friday April 22 • $5 entry fee for up to 4 entries, $2 for each additional entry • Work must be framed and ready to hang. Sculpture bases will be provided by the gallery. • Work must be removed from the gallery at the conclusion of the exhibition on Friday, May 11 at noon • Questions? Email Art Guild President Kelsey Blanton at [email protected] or Art Guild Advisor Joel Chapin at [email protected]

exhibition

made

possible by the

Student Art

Guild

$400

7 pm - 9 pm

OPENING

NiGhTrecepti

on

in prizes

FRIDAY

April 27

2016

April 27

May 11 through

Orig

ina

l artw

ork

and poster designEle

anor H

ova

k

digital multimedia

Interactive Infographics: Birthday BusinessBirthday parties and the history behind them really are a big deal!


Electronic and Content OperationsLexisNexis, Albany, NY

Compiled multiple products into a quarterly customer offering with over $1M in attached revenue; created training curricula and provided on-site and remote training to staff in multiple and international office locations; acted as liaison between departments to ensure continuity and adherence to best practices; generated and monitored weekly, bi-weekly and monthly status reports to support revenue and customer- based objectives.

Original logo :

Custom Sewn ProductsThe Saratoga Horseworks Amsterdam, NY

Developed multiple logo, letterhead and business card designs for an established manufacturing division of the parent company, for use in new marketing materials.

design Work

REBRANDING CAMPAIGN :

THE CHOCOLATE BOUTIQUEDigital Illustration class project

Designed logo, product packaging and stationery for The Chocolate Boutique, a fictional chocolatier. Packaging concepts included a candy bar wrapper and a die-cut box for mixed chocolates.

PROMOTIONAL SIGNAGE :

“WALK THE WALL IN THE FALL” SUNY FMCC, Johnstown, NY

Designed a promotional poster selected for display around the Capital Region, advertising an appearance of The Vietnam Traveling Memorial Wall®.

EducationA.A.S. Digital Communications & Transmedia (2016)

SUNY FMCC, Johnstown, NYB. A. English

Skidmore College, Saratoga Springs, NY(1996)

professional Experience

(1999-2014)

Peer Tutor and Lab Aide SUNY FMCC, Johnstown, NY

Planned and facilitated group tutoring sessions; liaised with course instructors to assess and monitor project challenges; provided hands-on assistance to classes working in Adobe Dreamweaver, Flash and Photoshop; co-presentor, New York College Learning Skills Association 2016 Annual Symposium.

(2015-2016)

(may-july 2016)Intern, graphic designAmsterdam Mohawks Baseball, Amsterdam, NY

Worked independently to create and deliver publicity posters over an eight-week period; designed original signage for use around the baseball park and in local businesses, highlighting special events and promotional nights throughout the season.

eleanor@rhymeswith favorite.com 518.212.7584

call me!www.linkedin.com/IN/eleanor

hovakin

Professional Skills

communicationproject MGMT. organization leadership flexibility training teamwork

technical SkillS

xml / html illustrator indesign flash dreamweaver photoshop corel painter

Hovak

ehovak porfolio

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