BUILDING A SUSTAINABLE LAND PUBLIC TRANSPORTATION AT AYER KEROH, MALACCA: PERSPECTIVE VIEW FROM

HANG TUAH JAYA MUNICIPAL COUNCIL (HTJMC)FATIN HAFIZAH SUKRI*, BOON CHEONG CHEW,

SYAIFUL RIZAL HAMID, LOO HEOY SHIN fatinhafizah.ms@gmail.com*, bcchew@utem.edu.my,

syaiful@utem.edu.my, heoyshin_loo@outlook.com Faculty of Technology Management and Technopreneurship

(FPTT)Universiti Teknikal Malaysia Melaka (UTeM)

Hang Tuah Jaya, 76100 Durian Tunggal, Melaka.

SECTION 1: INTRODUCTION

• Malacca as a tourists destination as Heritage town.

• Experiences traffic congestion 7.6% from 2008-2010.

• Level of usage of land public transportation among community still low.

• Hang Tuah Jaya Municipal Council (HTJMC) need to plan a strategy to attract community to use land public transport.

INTRODUCTION

RESEARCH QUESTION AND RESEARCH

OBJECTIVEResearch Question Research Objective

What are the strategies involve in Sustainable Land Public Transportation (SLPT) for community welfare at Ayer Keroh, Malacca?

To identify the strategies involve in SLPT for community welfare at Ayer Keroh, Malacca.

SECTION 2: LITERATURE REVIEW

• Land Public Transport Act 2010 define the “land public transport” as the transport on land by means of land public passenger transport and land public freight transport, and includes land public transport services, terminals, facilities, networks, systems, operations and other services associated with such transport or land public transport services. (Laws of Malaysia Act 715)

• Sustainable transportation aims to promote a better and healthier ways of meeting individual and community needs while reducing the social and environmental impacts of current mobility practice. It attempts to achieve these through reducing resource inputs, waste outputs and minimizing transportation’s often deleterious effects on the public realm. (Schiller et al., 2010)

• SLPT as the land public passenger transport, which promotes a better and healthier ways in order to serve the community needs in their travel purposes.

Scholars Year

Strategies Involved in Sustainable Mobility Management

German International Cooperation (GIZ)

2011

• Avoid interventions• Shift interventions• Improve energy efficiency

Schiller et al. 2010

• Improving and expanding travel options• Incentives to use efficient modes• Land-use solutions to transportation problems• Implementation programs

Banister 2008

• Making the best use of technology• Regulation and pricing• Land-use development• Clearly targeted personal information

World Bank & Energy Sector Management Assistance Program (ESMAP)

2014

• Management measure• Technological Measure

Theoretical Framework summarized by the researcherSources: [GIZ,2011]1,2,3, [Schiller et al., 2010]4,6,10,12, [Banister,2008]5,7,8, [World bank and ESMAP, 2014]9,11

THEORETICAL FRAMEWORK

SECTION 3: RESEARCH METHODS

o Qualitative Method

o Action Research: Hang Tuah Jaya Municipal Council (HTJMC)

o Focus group-13 executives

o Secondary data: Books, Journals, Newspapers, Magazines, Websites

DATA COLLECTION

SECTION 4: RESULTS AND DISCUSSION

Avoid Interventi

ons

• The current land public transportation usage among community at Ayer Keroh still in medium level as there is no systematic public transportation system.

• Need to consider disabled people in planning land public transportation.

• The community prefer use their own vehicles as they can reach destination easily and quickly.

• HTJMC need to provide adequate infrastructure (bus stop facilities, interactive public transport schedules)

• HTJMC need to create an integrated public mode connection center like Terminal Bersepadu Selatan (TBS) in Kuala Lumpur.

a) Improving and Expanding travel options

b) Land use Development

RESULTS AND DISCUSSION

Shift Interventi

ons

• The public transport provider need to improve the schedule of the public transport services.

• Can extend the services depend on the demand of the community.

•The enforcement of policy regarding the SLPT still not exist in Ayer Keroh.

•Thus, it is hard for the municipal council to monitor and evaluate the current trend usage of public transportation among community.

a) Implementation programs

b) Regulation and pricing

• HTJMC need to start the step in embarking SLPT by encouraging the staffs.

• Promote by using social media, advertising materials and awareness program.

c) Clearly targeted personal information

RESULTS AND DISCUSSION

ImproveInterventi

ons

• Increase travel demand by design the road with a segregated bus lanes.

• Provide financial incentives for community to commute with public mode daily.

• Provision of Electric buses as SLPT in HTJMC area to reduce environmental impact.

a) Management measure: Incentive to use efficient modes

b) Technological measure: Make the use of technology

RESULTS AND DISCUSSION

SECTION 5: CONCLUSION

o In conclusion, the SLPT at Ayer Keroh, Malacca is still in low level because there is no connectivity of the public transportation.

o The theoretical framework can be generalize to other municipal council in Malaysia.

CONCLUSION