eicma 2005 november 15 - 20
DESCRIPTION
EICMA 2005 November 15 - 20. Gerno, October 2005. MOTOLIVE! New external area 60.000 sqm MT-03 test track 3.000 sqm 50cc scooter rifding school - FOC. New Milano Fair. YAMAHA STAND Pad. 6, stabd 35 1.500 sqm 100 bikes (2006 range) 10 historical bikes. 50cc RIDING SCHOOL - PowerPoint PPT PresentationTRANSCRIPT
EICMA 2005
November 15 - 20
Gerno, October 2005
New Milano Fair
YAMAHA STAND• Pad. 6, stabd 35• 1.500 sqm• 100 bikes (2006 range)• 10 historical bikes
MOTOLIVE!• New external area
60.000 sqm• MT-03 test track 3.000
sqm• 50cc scooter rifding
school - FOC
MOTOLIVE! activities
50cc RIDING SCHOOL• ½ day from Novembre 15 to 20• In cooperation with Milano area
schools• Aerox Race Replica promotional
actitvity• Area FOC
MT-03 TEST TRACK• 3.000 sqm /250 m long, full “MT-
Series” branded• full day from Novembre 16 to 20• 15 demo bike• MT Series & MT Accessories
exibition
YAMAHA “ON STAGE”• R6 Cup 2005 / 2006 with SBK
riders• Cairoli with new YZ-F_TBC• Bartolini with new WR-SM_TBC
Activities calendar
INTERNAL AREA
pad. 6, stand 35, 1.500 sqm 10.00 18.30 10.00 18.30 10.00 22.30 10.00 22.30 10.00 18.30 10.00 18.30
S&A show 10.00 22.30 10.00 22.30 10.00 18.30 10.00 18.30
EXTERNAL AREA - MOTOLIVE!
scooter 50cc safety school_TBC 10.00 14.00 10.00 14.00 10.00 14.00 10.00 14.00 10.00 14.00 10.00 14.00
MT-03 customer test 10.00 22.30 10.00 22.30 10.00 18.30 10.00 18.30
Cairoli "on stage" with new YZ-F_TBC 19.00 19.30
R6 Cup "on stage" with SBK riders 12.00 12.30
Bartolini "on stage" with WR-SM_TBC 17.00 17.30
15-nov 16-nov 17-nov 18-nov 19-nov 20-nov
19-nov 20-nov15-nov 16-nov 17-nov 18-nov
FZ1
FZ1Fazer
R1SP
R6
M1
MT-03T-maxSarron
Wolverine450
FJRAS
Xmax
YZ250Cairoli
WR450FSupermotard
R1Haga
The news at the stand
FZ1
FZ1Fazer
R1
R6
M1
MT-03T-maxSarron
FJR
Xmax
YZ250Cairoli
WR450FSupermotard
R1Haga
Wolverine450
The news at the stand
Off roadcompetition
Sporttouring
Street
Supermotard
Adventure
Supersport
Am
eric
an
Scoo
ter
targ
ati
Scoo
ter
50cc
Corporate
History / racing
MT World
Product segmentation
2005 concept: “The Art of Engineering”
“MAIN SIDE” / CENTRAL RECEPTION• The Art of Engineering” rappresented by our designer schetches to underline our creativity and passion• R1SP, R6 & M1 on the “central square” as the testimonials of our state of the art technology• MT-03 at hte felt to create a clear MT World
2005 concept: “The Art of Engineering”
“MAIN SIDE” / CENTRAL RECEPTION• The 6x3 videowall to speak about the brand & new products• The corporate area at the right to “certify” our kando philosophy not only in PTW market• The wall wil be the “entrance” to the rest of Yamaha world
2005 concept: “The Art of Engineering”
“BACK SIDE” / CENTRAL RECEPTION• Consistent with “The Art of Engineering” concept• FZ1, FZ1 Fazer, FJR, YZ-F & ATV to coplete the new product range, mixed with winning racing
machines (e.g. YZ250F Cairoli replica)
50th Anniversary celebration: “the museum”
“BACK SIDE ENTRANCE” / HISTORICAL MUSEUM• 15x4 meters wall that will communicate our heritage trought 10 of the “best racing machime” producted
by Yamaha• Communication focused on an emotonial text to describe our history and mission
“The museum”: 10 historical bikes