Eilin Cabutto Portfolio

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Marketing Manager ProjectNursing Home Quality Improvement Conference 2015

NURSING HOME QUALITY IMPROVEMENT CONFERENCE 2015CHANNELS

Social Media:

• Join groups in LinkedIn such as “Licensed Nursing Home Administrators of America.

• Post articles highlighting the benefits of the event and showcase testimonial from satisfied customers.

Press Release:

• Release two PR communications, 45 days before the event and 20 days before the event. The PR agency we can use is erelease.com.

• This will allow the event to reach high volumes of people and get over 150 publications.

Email Marketing:

• IQPC email list

• New list purchase from skainfo.com at $535 per email list or specialdatabases.com at $700 per email list.

• The click rate is 2.95% for the education and training category as per mailchimp.com.

PPC Advertisement:

• AdWords & Facebook Ads to reach a targeted audience and keep awareness on the event.

SEO

• High performance keyword to incorporate in the PR piece and social media posts.

• Creation of linkable assets and organic link building (result of the PR campaign) will improve the overall performance of the marketing plan.

SOCIAL MEDIA OUTLETS

Facebook:

• It will allow us to grow a fan page for the event

LinkedIn:

• We will be able to reach a more professional audience

Instagram:

• It will bring inexpensive visual attention to our conference

MEDIA PARTNERS PROPOSALS

All of these sites and blogs are active and

have a great SEO, besides they are all

Nursing Home’s Improvement oriented which goes in line with

the subject on our conference

American geriatrics

Hospice and nursing homes blog

Nursing home reality

My better nursing home

Nursing homes abuse blog

PAID ADVERTISEMENT

AdWords: A great option for PPC advertisement. Having AdWords

working and active will guarantee great exposure. $2736. $30/D for

90 Days.

The average Click Through Rate in AdWords in 2%

Click Price: $ 1 is very achievable

Conversion Rate: An average of 2%

PAID ADVERTISEMENT

Facebook: it will give us a more defined and targeted audience $2724.

$30/D for 90 Days.

Click Through Rates: An average of 1% with a

newsfeed ad.

Click Price: $0.40 is very achievable.

Conversion Rate: An average of 1%.

ALLOCATION OF EXPENSES

EXPENSES BUDGET COMMERCIAL TARGET

AdWords and

Facebook

$5,460 60 PCR*

64 PCR*

List to reach to new possible delegates $700 29 CPOE** every thousand emails

Press release: $1,000 150+ sites

Content & Post creation $250 N/A

SEO Optimization: $500 N/A

Total $7,910 N/A

*Potential Conversion Rate

**Click per open email

COMMUNICATION STRATEGY & EXTRA SPONSOR STRATEGY

COMMUNICATION STRATEGY

• Creation of content and post

• Highlighting Event benefits and Testimonies of satisfied sponsors and delegates.

• LinkedIn and PR

EXTRA SPONSOR STRATEGY

• Potential vendors for the event list

• Define sponsorship categories, payment amount and benefits

• Email invite to potential vendors

• Proposal letter

EMAIL EXAMPLE 1ST PAGE

Subject line

Maria, are you going to the nursing home quality improvement conference on 12/15/2015?

Content

The countdown is running and the tickets are selling fast, don’t miss out!

Create wonderful nursing home care experiences, improving patient care results with efficient solutions, enhance CMS five-star quality

rating performance scores.

Amp up your quality rating performance with sessions like:

- Improving Quality of Care & Enhancing Life

- Building Team Relationships & A Staffing Mix

- Increasing Person-Centered Care

- Antipsychotic Medication Reduction & Proper Use

- Preventing Falls & Related Injuries

- Alternate Therapy’s for Pain Management

No other event gives you more focused expertise on Nursing Home Quality Improvement efforts.

And you can still save $200 if you reserve your spot before November 31.

EMAIL EXAMPLE 2ND PAGE

This is what companies are saying

“I attended the conference and it was all that I hoped it would be. Filled with best practice approaches... It was a great

and enriching time. We cannot wait to lead the way and share the ideas with our organization. Again, thank you”

- New Orleans, Jewish Home

REGISTER NOW TO SAVE $200

Your company is worth it and so are you!

LOCATION: DEC 15-

16, 2015

SHERATON NEW ORLEANS, TUESDAY- WEDNESDAY

NEW ORLEANS, LA FROM 8 AM TO 5 PM

In addition to 3 powerful keynotes, you’ll learn from:

Dawn Murr-Davidson, Director of Quality Initiatives, PHCA/CALM

Sharon Bixler, Director of Operations, Wilmac Corporation

Anda Durso, Executive Director, Brandywine Senior Living of Haverford Estates

Stop struggling to cover open cases the HARD WAY

• Eliminate Coordinator Error-No Shows

• Cover cases faster and efficiently

• Save time searching for HHAs

• Bill all the hours authorized for your patients

Cover open cases in a few minutes without losing authorized and on-call hours

Placement Force 1

How do the most successful Home Health Agencies overcome the massive challenges facing the industry today and continue to grow?

After tough and detailed research we discovered the biggest challenges the Home Health service industry is facing are:

LOWER PROFITS

HEALTHCARE REFORM

EXTREME DOCUMENTATION REQUIREMENTS

With these and other challenges in mind it is imperative that companies begin to look for areas where they can maximize profit and minimize loss

With that in mind currently there is an inefficiency in the way open cases are cover, which results in both loss of profits and

over exertion of resources

How do you currently cover the open cases ?

What’s wrong with this picture?

1. Huge time sink looking for available aides2. Lost hours and money because we can’t place the case quicker.3. No ability to reach several aides at the same time.4. Poor communication system and difficulty tracking the aides that really

want to work 5. Failure on placing cases at all, the patient gets tired of waiting

No show, No call

OPEN CASE 8am

Call previous aides (10 minutes)

Call the list of tracked aides (15 minutes)

Case Acceptance

Test using close Zip Codes to the patient’s

house (20 minutes)

Case Acceptance

Test using the patient’s

Borough (20 minutes)

Offer the case to all the

aides that are

calling (all day)

OPEN CASE 1pm

Many calls A lot of typing Wasted time No results

Introducing PLACEMENT FORCE 1

OPEN CASES

Select the open cases

Filter the aides

Send the cases to

the aides

Call the aide and confirm

CASES PLACED

Here is the same task completed by PLACEMENT FORCE 1

PLACEMENT FORCE 1 saves your staff time by eliminating the tedious task of calling the aides one by one, avoiding not getting responses, and getting rejected most of the time. PLACEMENT FORCE 1 will enable your staff to solve problems

with other calls, make improvements in procedures, and grow your Home Health Agency.

Only 4 steps to place open cases

Cover cases faster using real-time data on an engaging user interface

Have direct communication with the aides without receiving a single call, just by using your computer.

Cover and bill hundreds and hundreds of hours per month Increasing the agency’s revenue and profit

Easy to implement and use by the staff and the aides

So what are the benefits you’ll bring to your agency with PLACEMENT FORCE 1?

Go to Aide’s listing and use the filter for a more targeted selection of HHAs

Instant selection of open cases to send notifications

Instant selection of aides to send mass notifications

See your data in real time, IMMEDIATELY after a case get’s open

Quickly browse through different Aides by language Sex Zip, Code, borough and Over Time with ease.

ELIMINATE no shows by sending reminders to

the aides

QUICK BROWSE the list of aides with assigned cases as a replacement and for weekend cases

Aide will be able to QUICKLY browse through different open cases

The aide will have access to more info about the case. REDUCING DAILY CALL VOLUME

By pressing a SINGLE BOTTON

the aide will INSTANTLY inform the coordinator if

they are interested in

covering a case

Connection to the aide’s map application

ACCESIBLE & PRACTICAL menu to move through the mobile app

The goal of the demo is to see if PLACEMENT FORCE 1 can help. It’s not a fit for every agency, but if growth is important to you, it most likely can help.

Your PLACEMENT FORCE 1 Meeting

To be effective with your time, here is how the call will look like:

1. Marketing Goals (5 min) It’s important that Josh hears a bit about your practice and your goals in order to see if PLACEMENT FORCE 1 is a fit for you

2. Demo (10-15 min) The next part of the call is the demo where you can see PLACEMENT FORCE and how it works

3. Next Steps (5 min) To close off the call, together we can determine what next steps are.

Is PLACEMENT FORCE 1 a fit? Are you a candidate for Early Access? If it is and you are a fit, you can set a date where I can get you started with PLACEMENT FORCE1.

Please choose the option you’ll be more confortable with(Skype or Google Hangout). If you have any

questions prior to your meeting, feel free to email me at ecabutto@placementforce1.com

See you at the meeting!

Systems options for meeting

Skype (user: eilanice1) or Google hangout (email: eilanice1@gmail.com)

One Day Snapshot of email campaign stats

email marketing stats

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