eindwerk social media consultant - sbm case
DESCRIPTION
De presentatie van m'n eindwerkverdediging Social Media consultant.TRANSCRIPT
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Social Media Consultant - SBM CASEAlexander Vanwynsberghe
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GOEDENAVOND!ik ben…
Alexander Vanwynsberghe
Houthulst
Collaboration Architect @ Cronos / Enterprise Social @ Ensoné
Microsoft MVP.. Gen Y.. Ondernemer.. en nog zoveel meer
@Vanwynsberghea
www.alexandervanwynsberghe.be
Yammer
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AGENDA.
Evaluatie bestaande Sociale Media SBM
Conclusie
Plan van aanpak
wat ik er van denk..
wat ik zou doen..
‘t geld
Vragen
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AANDACHTSmaar om te starten, enkele..
puntjes!
Persoonlijk
Ik kon “de invloed” niet meten
Geen toegang tot accounts
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DOELHET
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BEKENDHEIDMERK
SBM
SBM
SBM
SBM
SBM
SBM
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TRAFIEKwebsite
VERHOGEN
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MEERDOEN METMINDERMIDDELEN
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SITUATIEDE HUIDIGE
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SEOwebsite
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SNELHEID
website
Tip/out-of-scope: IIS recycling bekijken!
“Speed Is A Killer – Why Decreasing Page Load Time
Can Drastically Increase Conversions”~ Sherice Jacob
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plaats de belangrijk
e elementen hierboven
VIEWPORT
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SEARCHsocial accounts
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IMPACT social media
mensen praten niet over de website
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BREAKDOWN
maar 8 keer #SBM?
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COMMUNICATIE
offline
Twitter, waar, wie, hoe?
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SWOTanalyse
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AANPAKPLAN VAN
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OPTIMALISEREN
bestaande kanalen
!
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SEOoptimaliseren
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LINKEDINbedrijfsnaam
2618328?!
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TWITTER(nieuwe profielstijl asap
activeren)
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COMMUNICATIE
offline
Zet er een paar URL’s bij
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NIEUWEinitiatieven!
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ADSFacebook
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nieuwe opleiding?
post op Twitter, Facebook, ..
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verhalen delen
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SLIDESHARE
5 keer meer trafiek dan FB of Twitter
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ze doen het ook
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CONTENTPLAN
opstellen
WATWANNEERWELK KANAAL
?INTERNE &EXTERNE boodschappen
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SOCIAL MEDIA TIJDENS #OPLEIDINGENStimuleer het, het kan alleen maar externe mensen triggeren om SBM
te leren kennen
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vergeet
niet
Google ranking gaat zich
verleggen van SEO naar Content
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OFFERTE
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OFFERTE
Niet voor op SlideShare
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BEDANKTu was fantastisch!