1. Acxiom Social Insights:Project Vision
April 2011

2. Social Media isnt a fad, its a fundamental shift in the way we communicate
Some statistics that may
surprise you:

25% of search results for the worlds largest brands are linked to user-generated content.

3. 34% of bloggers post opinions about products & brands; there are over 200 million blogs. 4. 75% of consumers trust peer recommendations; 17% trust advertisements. 5. Each day, there are over 100 million new twitter posts. 6. The top personal goals for Twitter users are: Save more money (74.5%), Exercise more often (63.0%) and Lose weight (58.2%). 7. Median age of a Twitter user is 31, Facebook is 26, MySpace is 27.