Summer Internship 2010- 2011 1

Summer Internship Report- 2011

Name: KARTHIK.E

Title: A study on the Market Penetration of Hindustan Coca-Cola Beverages Private Limited products with

special reference to Anna Nagar, Madurai

Organization: Hindustan Coca – Cola Beverages Private Limited

Objective: To increase the sales, penetration and market share at Anna Nagar, Madurai

April 12, 2023

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Profile

Hindustan Coca-Cola Beverages Private Limited (HCCBPL), Madurai:

Located at Vilangudi, Madurai Primarily a distribution company The company receives the Coca-Cola products from the bottling plants

across Tamil Nadu and distributes to Madurai city

Product/service profile:

Coca-cola is the parent brand and it is ubiquitous The other products are thums up, sprite, limca, fanta, maaza, minute

maid pulpy orange/nimbu fresh, kinley water/soda Brand order is “COLOJK”

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Domain Information

STP – Segmentation, Targeting, Positioning

Area: Anna Nagar, Madurai

No of outlets segmented as per trade channel: Convenience- 123Eat and Drink -7Grocery-21

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Internship learning

Process of the product flow into the retail outlet

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Contd…

Observation:

Anna Nagar has high potential for Coca-cola amongst other routes in Madurai, since it tends to be a commercial centre

Poor supply in many outlets

Retailers’ grievances are not redressed on time

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Conclusions

1. All the products (assorted SKUs’) are loaded in bulk in the load van. It consumes time for loading and unloading in the outlets

2. Outlets in PJP are geographically randomized

3. Many retailers insist for credit cum late payment

4. Schemes are not been executed (from company side) properly in the BLACKBERRY for desired outlets

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Suggestions

1. All Load vans can be modified by containing separate racks for distinct SKU’s

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Contd…

2. PJP can be designed as per the sub-areas present such it enables the easy coverage of all the outlets

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Contd…

3. Sales Team Leader (STL) could make clear decisions in the mode of payments in such loggerhead outlets

4. A meeting can be conducted on regular basis headed by the STL and Area Sales Manager (ASM) to ensure the proper upload of desired schemes/offers in the BLACKBERRY