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A fabric

BreathesthatLife into you

Sarvoday AshramA Certified & Regd. Unit of of KVIC,

Govt. of India

Janpath Store:

40-42, Pearey Lal Building,

Tolstoy Marg, Janpath,

New Delih-110001

Tel: +91 11 2371 5256

Sarvoday AshramA Certified & Regd. Unit of of KVIC,

Govt. of India

Head Office:

Sahavar Road,

Etah, UP-207001

Tel: +91 5742 233294

Email: ekmatra@sarvodayetah.org

Web: www.sarvodayetah.org

Our founder Late Shri. Rohan Lal

Chaturvedi who in February

1951 along with Late Shri.

Jamuna Lal Bajaj was one of the

first two donors to offer their

personal assets on the call of

Bhoodan Movemnet of Late

Acharya Vinobha Bhave. Late

Shri. Acharya Vinobha Bhave

was overwhelmed by this

gesture and visited Etah for three

weeks and started Sarvoday

movement by creating a source

o f water supp ly th rough

Shramdaan; which in modern

times has been tested as pure

mineral water. Hereafter the spirit

of Sarvoday was crystallized and

Sarvoday Ashram Trust was

formed to create, provide and

explore employment avenues in

rural sector not only in Etah

district of U.P but also outside

district in the state of U.P and

India as a whole.

BBhoodan Movement

Heritage

Haute Couture

&

I see God in every thread that

I draw on the spinning wheel. - By Mahatma Gandhi

SSarvoday Ashram

Rise of Self Reliance

Sarvoday Ashram, elating the

spirits and living standard of

thousands of craftsmen. Initiated

in 1953, Sarvoday is a movement

to bring self reliance and

sustainability to the villages and it

is achieved through hand-spun-

hand-woven fabric. It saw the

support of some of the icons of

Indian politics like Dr. Rajendra

Prasad, Pandit Jawaher Lal

Nehru, Lal Bahadur Shastri,

Acharya Kriplani and many

others.The cloth that personifies

elegance for you, brings the

villagers dignity in life.

If we have the 'khadi spirit' in us,

we would surround ourselves

with simplicity in every walk of life. - By Mahatma Gandhi

SSpinners &Weavers Khadi delivers the poor from the bonds of the rich

and creates a moral and spiritual bond

between the classes and the masses.

Over the last two decades, we

have only attempted to organize

handspun, hand-woven textiles

produced by ten nimble fingers

of our artisans to consumer-

centric market in semi-rural,

u r b a n a n d i n t e r n a t i o n a l

markets. Sarvoday Ashram has

provided opportunities like life

insurance plan, scholarships for

ch i ldren's educat ion and

creating permanent houses for

them to have better living.

Hands

The H opes

&

- By Mahatma Gandhi

EEkmatra For every revolution of the wheel

spins peace, goodwill and love.

The one and only, Ekmatra is the

umbrella brand for Sarvoday

Ashram.

C o n t e m p o r a r y , g r e e n ,

eco-friendly, biodegradable and

soothing natural products of

everyday life define Ekmatra.

This revolution has thrown

aglobal challenge of exclusive

distinction of handmade textiles

t o m a n - m a d e t e x t i l e s .

Ekmatrabelieves in Gandhian

philosophy of simplicity. This is

our attempt through our designs

of products which are simple but

yet elegant.

The One Only&

- By Mahatma Gandhi

SSarvoday MovementThe ‘khadi spirit’ means

fellow-feeling with every

human being on earth.

A simple spinning wheel that

succeeded in providing alternate

means of employment has come

to a full circle with Sarvoday. The

movement started as an initiative

to uplift the rural population and

has now become a force that

identifies with both the urban

needs and rural skil ls. It

encourages the expression of a

person's individuality through its

fabrics while preserving an

individual's self-respect by giving

him an honourable sustenance.

We treat this spinning activity as

meditation. Every purchase from

Ekmatra goes towards the well-

being of the true India.

Spinning Wheel forSsustenance

- By Mahatma Gandhi