el toro captive audience deck
TRANSCRIPT
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col lect ive | t h e a u d i e n c e e n g i n e ®
DIRECTLY TARGETCOLLEGE STUDENTS
ZEROGUESSWORK
DIRECTTO CAMPUS
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1. Most internet ads don’t work very well, plagued by fraud, poor tractability and accountability
2. Google, Yahoo and Facebook reach is limited to only their audiences, relies on modeling and guesswork to find students3. As cookies prove unreliable, advertisers simply don’t know who is seeing their message
Problem
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21MM students in US colleges and universities
Target them by state, by city or by campus
$117B in discretionary spending
Tailor your message based on the school they are attending
Student Targeting
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Captive Audience delivers your content anywhere you choose on campus, including libraries, classrooms, residence halls, and common areas.Your digital ads will be positioned in front of students on websites that they already tend to visit.
Works on any device whether plugged into the network or using WiFi.
We Are Where They AreWhere Do Students Live?
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We ensure the right ads are delivered to the right audience at the right time.
Eliminate waste through better targeting and less fraud.
DAYTIME NIGHTEVENINGMORNING
DORM CLASS
COMMON AREASCLASS
COMMON AREAS SPORTS
FACILITIESLIBRARY LIBRARY DORMLIBRARY
CLASS
How We Target
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Technology
Patent-pending technology to target ads at a household level based on IP address
More accurate targeting = less waste and higher ROI
Have access to 30-50 billion ad impressions per day from > 1MM sites
Enhanced privacy for web users over contemporary solutions
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Client: Regional music festival sought to increase ticket sales.Solution: Captive Audience targeted 6 colleges within a 3 hour radius of the festival’s venue via targeted messaging.
Entertainment Case Study
300% increase in CTR
Results: Significantly increased rate of early ticket sales over previous years.
Select Customers:
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Targeted messaging for recreational attractions and college sporting events
Target fans at concerts, while they are at the concert
What Else Do We Do?
Target travelers or vacationers, while they are on the road
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CONTACT: (502) 353-0390
VISIT: http://www.captiveaudience.net
Thank You!
http://www.eltoro.com