elance expert evening - halfdan timm

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Elance Expert Evening Hahaha.. They think I’m an expert. Halfdan Timm

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Slides brugt til Elance Expert Evening med Halfdan Timm omhandlende online markedsføring. Eventet fandt sted 17. september 2013. Læs mere: http://www.elance.com/ http://halfdantimm.dk/

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Page 1: Elance Expert Evening - Halfdan Timm

Elance Expert Evening

Hahaha.. They think I’m an expert.

Halfdan Timm

Page 2: Elance Expert Evening - Halfdan Timm

Nå, hvad skal vi så i dag?

So, what is this all about?

Page 3: Elance Expert Evening - Halfdan Timm

My background● Law student @ Aarhus University

● Advokaterne Sankt Knuds Torv P/S

● Timm Textus -> Halfdan Timm ApS + JUF.dk ApS

● Founder of Affiliate DM 2011 + 2012 + 2013

● Love online marketing – SEO, SEA, CRO etc.

Page 4: Elance Expert Evening - Halfdan Timm

RFQ-service for lawyers and accountants.

Launched medio august 2013.

www.juf.dk

Page 5: Elance Expert Evening - Halfdan Timm

There is not just one solution

Page 6: Elance Expert Evening - Halfdan Timm

Lets start with one of the most important traffic sources…

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Find competitors keywordsUse Searchmetrics.com.

Page 8: Elance Expert Evening - Halfdan Timm

FAQ from your Analytics

Analytics -> Sources – Organic – Advanced:

Hvilken|Hvad|Hvem|Hvilke|Hvor|Hvordan|Hvornår

Matching RegExp

Page 9: Elance Expert Evening - Halfdan Timm
Page 10: Elance Expert Evening - Halfdan Timm

FAQ – Awesome content

1.Content, content, content

2.Internal linking – boost the important pages

3.Creating a bigger domain – big is good in SEO anno 2013

4.Most important: Helping out your users!

Page 11: Elance Expert Evening - Halfdan Timm

UberSuggest

Find keywords easily.

Page 12: Elance Expert Evening - Halfdan Timm

UberSuggest

Find keywords easily.

Page 13: Elance Expert Evening - Halfdan Timm

Ahrefs

Track (and copy) your competitors links

Page 14: Elance Expert Evening - Halfdan Timm

OpenSiteExplorer

Track (and copy) your competitors links

Page 15: Elance Expert Evening - Halfdan Timm

Zip codes / Postnummer

Page 16: Elance Expert Evening - Halfdan Timm

Google Plus & SEO

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Video

Massively underrated.

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Video

• Links from YouTube (and other platforms)

• Increasing time spend on page =awesome SEO

• Awesome content

• Can help convert visitors

Page 19: Elance Expert Evening - Halfdan Timm

Video + Conversion

Duglemmerdetaldrig.dk

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Get press – and links

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• Conduct simple research

• Present data well

• Call relevant journalists

• ??????

• Profit

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JUF.dk/danskernes-boligkob-2013

Page 23: Elance Expert Evening - Halfdan Timm

JUF.dk/danskernes-boligkob-2013

• Facebook (JUF’s page, estate-pages, other pages)

• Boligdebatten.dk

• Bolius.dk

• Google Plus

• Twitter

• Sponsored FB-ads

Page 24: Elance Expert Evening - Halfdan Timm
Page 25: Elance Expert Evening - Halfdan Timm

Copy

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Make your buttons relevant

Page 27: Elance Expert Evening - Halfdan Timm

Use ”Get”

Page 28: Elance Expert Evening - Halfdan Timm

Font size – 16 pixels. Minimum.

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Split testing

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Test with your users

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Facebook ads

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Facebook ad recipe

★ Always use the Power Editor (in Chrome)

★ Only ads in News Feed

★ Normally mobile performs really good - but depends

★ Make ad from status update

★ Picture should look like a normal picture - not ad

Page 33: Elance Expert Evening - Halfdan Timm

Retargeting on Facebook

Use

Adroll.comor

Perfectaudience.com

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Page 35: Elance Expert Evening - Halfdan Timm

Google Plus

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Adsensemobileapps.com

Usually horrible conversion rate.

Look where to conversion rate is low –

and dismiss.

Page 37: Elance Expert Evening - Halfdan Timm

USP in sitelinks

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Special negative words

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Newsletters

No-reply vs. [email protected]

Coolstuff: 2 % higher opening rate

Page 40: Elance Expert Evening - Halfdan Timm

Use your PS

Most read part of your newsletter – people scroll.

Use it wisely.

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Use a pop up to gather e-mails

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Follow up

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Page 44: Elance Expert Evening - Halfdan Timm

Thank you!