elasticity- week four. objectives explore examples of elastic/ inelastic situations determine how...
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Elasticity- Week Four
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Objectives
Explore examples of elastic/ inelastic situations
Determine how consumers respond to price changes
Examine the current economy and determine how consumer react to price changes
Discuss how factors (income, tastes, preferences, branded goods) affect elasticities
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Elasticities of Demand
Perfect Elastic
Perfect Inelastic
Relative Elastic
Relative Inelastic
Unitary Elastic
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How do YOU respond to Price Change?
Perfect inelastic? – No change in demand (ie/ prescription drugs, etc.)
Relative inelastic? –Change in demand is less than the change in price (ie/ branded goods, Rolex)
Perfect elastic? – 100% demand change (ie/ gasoline, generic water bottle, etc.)
Relative elastic? – Change in demand is greater than the change in price (ie/ food items, clothing, etc.)
Unitary elastic? - % Change in price= same % change in demand
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Examples...
One of a kind Porshe
McDonalds food
Generic grapes
Apple computer
Generic can foods
Starbucks coffee
Cigarettes
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Today’s EconomyToday’s economy= unemployment, higher prices, sales, etc. …will consumers change their demand when prices change? Why?
Some consumers are more cautious with their spending
Depends on the goods or services
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Income- Factor
More money, more demand for certain items (possibly move from elastic to inelastic)
Or…the opposite….
More money, less demand for certain items (inferior goods)
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Tastes and Preferences- FactorTastes and preferences can be a factor elasticity of demand
Certain goods and services can transition from inelastic to elastic of demand depending on the good or service (generic vs. branded names)
Addition to a good? – Perfectly inelastic
Familiar to a good (inelastic) vs new good (elastic)
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Branded Goods- FactorInelastic demand
Price Changes? Still demand it?
Factors that can affect elasticities of branded goods:
% price change
Unemployment
Life Changes
Tastes & Preferences
Marketing
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Others....
Think of examples in which you have a relative elastic demand, relative inelastic demand, perfect elasticity of demand, perfect inelasticity of demand.
Why?
What factors will cause them to change?
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Conclusion
There are many cases of elastic/ inelastic situations
Consumers respond to price changes in different ways
The current economy is a determinant to how consumer react to price changes
Factors (income, tastes, preferences, branded goods) affect elasticities
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The End