elearning and mlearning: a communication perspective @ nigeria mlearning workshop
TRANSCRIPT
eLearning and mLearning:a communication perspective
Marta PucciarelliNewMinE, Università della Svizzera italiana (Lugano, Switzerland)
18 June 2013, Scientific M-Learning WorkshopUniversity of Nsukka, Nigeria
eLearning as a context
Evolution of technologies of the word: from handwriting up to mobile devices
Mobile age (Traxler)
Re-contextualizing education as conversation in context (Sharples)
“personal, spontaneous, disruptive, opportunistic, informal, pervasive,
situated, private, context-aware, bite-sized and portable” (Traxler, 2009b).
Learner-centered approach
Mobility of learners and of their learning
experience
From eLearning to mLearning
Mobile Learning can be...
Intentional
Form
al
Info
rmal
Unexpected
ClasseseLearningMeetings
Self-studyExploringInternet Surfing
ReadingCoachingMentoring
CommunityTeamingPlaying
Marcia L. Conner, 2004
ICT to develop and promote sustainable tourism in World Heritage Sites
eLearning
eTourismICT4D
UNESCO CHAIR
Training Small Medium
enterprises
ICT for sharing
experiences, foster cultural
encounters
Sustainable tourism?
Tourism that benefit the traveller as well as the local destination in its
natural, social, cultural and economic dimension.
opposed to a trend of mass tourism
preserve the unique
local tradition & the way of
life
active involvement of local
community
M-Learning in practice..
Three main projects:
Conceptualisation project
THE TRAVEL MACHINE
On-going project
MOBILE APP FOR UNESCO WHS
Forthcoming project
MORE - TOURISM
Conceptualisation a mobile app that seek to change a traveller's behaviour in order to:
Enhance the experience
Foster intercultural understanding and learning
Contribute to a shift from leisure/business to cultural tourism
The travel machine
Fogg’s persuasion theory VS Travel Machine
The Travel Machine (TM) combine information design and persuasion theory (Fogg)
INCREASE USE FREQUENCY
Game based on a vocabulary game and game testing destination-related knowledge
Rewards: virtual reward and titles (ex. Four star japan expert)
IMPROVE LEARNING by triggering informative and reflective learning process
Fogg’s persuasion theory VS Travel Machine
INCREASE MOTIVATION
Travel Advisor assists the traveller by providing information, posing challenges and offering regular feedback.
Personal Travel Diary: it increases user’s awareness of his steady travel progress and it motivates him to add further material
Social Networks: the TM integrates the possibility to send notes and messages with friends and travellers, sharing personal diaries with them, ask for information and tips
Mobile app for UNESCO world heritage sites
SUSTAINABILITY GOALS:
• educating tourists and influencing their behaviours, • sensitizing tourists about the value of the sites, • foster cultural encounters between tourists and locals, • ensuring understanding.
BENEFICIARIES: • Local population,• students, • tourists
MObile storytelling and REsponsible Tourism development of South Africa
Interplay between ICT, responsible tourism development with a focus on mobile storytelling and mobile learning
Concept of the project:
Tourism as an opportunity for cultural encounters, mediated by mobile technologies as platform for knowledge sharing
MORE-Tourism
The project aim to understand if and how ICT can:
1- Promote a more active role for South African Small, Medium and Micro Enterprise (SMME) as agents of responsible tourisms
2- Encourage a responsible tourism behaviour, one that respect the environment, engages actively in understanding and learning about the local society and culture, fosters cultural exchanges and bring economic benefits to local community
MORE-Tourism
To meet these goals, we focus on:
1- The potential of STORYTELLING as an effective communication modality fit for transposing local perspectives in rich representation media
2- The potential of MOBILE TECHNOLOGIES to shape the tourist’s experience and give it educational value
MORE-Tourism:
Understand how can local tourist providers be trained to communicate effectively with a tourist audience in order to:
- market their product/services
- encourage tourist’s attention and sensitivity to the local society, culture and environment
Assess the impact of mobile technologies on
-tourist’s learning about a destination,
-decision-making,
-attitude and behaviour change during the visit.
MORE-Tourism: Research goals
Operational objectives:
Develop a transferable package for a tourism providers to present and promote their products and services through digital story telling and ICT
Train 80 representatives of local small, medium and micro enterprises
Design a mobile storytelling tourism application
Assess the impact of mobile storytelling on tourist’s learning, decision-making and attitudes and behavioural changes
MORE-Tourism
Thanks for your attention
Any questions?
New Media in Education Laboratory, USI, Lugano
www.newmine.org
Marta Pucciarelli: [email protected]