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Elearning MOOCs Elearning, MOOCs and business models and business models Claudia Bremer, Ui ität F kf t/M Claudia Bremer 1 Arnoldshain Seminar XII Universität Frankfurt/M.

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Elearning MOOCsElearning, MOOCs and business modelsand business models

Claudia Bremer, U i ität F kf t/M

Claudia Bremer1 Arnoldshain Seminar XII

Universität Frankfurt/M.

ScenariosScenarios

Enrichment Integration Virtualisation

increasing online support

Support &

increasing online support

Blended Onlineenrich

f2f-teachingLearning Learning

Claudia Bremer2 Arnoldshain Seminar XII

EnrichmentEnrichment

f2f f2f f2f f2f f2ff2f

Online Support

f2f f2f f2f f2f

pp

Claudia Bremer3 Arnoldshain Seminar XII

Blended Learning (Integration concept)Blended Learning (Integration concept)

f2f Online f2f Online f2f Online f2f Online f2ff2f Phase f2f Phase f2f Phase f2f Phase f2f

Learningunit

Claudia Bremer4 Arnoldshain Seminar XII

Blended Learning (Integration concept)Blended Learning (Integration concept)

f2f Online Phase f2f

Online Phase

Online Phase

LecturingA li tiApplication

Feedback

Claudia Bremer5 Arnoldshain Seminar XII

Blended Learning: Flipped or inverted classroomBlended Learning: Flipped or inverted classroom

f2f Online Phase f2f

Online Phase

Online Phase

PreparationApplicationApplicationFeedback

Claudia Bremer6 Arnoldshain Seminar XII

ScenariosScenariosMOOC

Enrichment Integration VirtualisationLearning on

increasing online support

gdemand

Support &

increasing online support

Blended Onlineenrich

f2f-teachingLearning Learning

Claudia Bremer7 Arnoldshain Seminar XII

Surplus of elearningp g

Direct cost reducationE il

Enabling Technology

Easilyapplicable

catio

n Market entryopportunities

uantific

Improving the quality of teaching and learning

Fl ibilit

Qu

Image (Marketing)

Flexibility

Nearly not

Surplus on different levelsU i it

Nearly not applicable

Students Teaching staff

Institutes /Departments

University as an institution

Bremer, Krömker, Voß (2009)

Massive Open Online Courses (MOOC)

Massive Number of participantsass e p p

Content

Number of tools

Claudia Bremer9 Arnoldshain Seminar XII 9

Massive Open Online Courses (MOOC)

Massiveass e

Open Open Admission

pOpen Content

Claudia Bremer10 Arnoldshain Seminar XII 10

Massive Open Online Courses (MOOC)

Massiveass e

Open p

Online

Claudia Bremer11 Arnoldshain Seminar XII 11

Massive Open Online Courses (MOOC)

Massiveass e

Open p

Online „Blended MOOC“

Claudia Bremer12 Arnoldshain Seminar XII 12

Massive Open Online Courses (MOOC)

OOCxMOOCsStanford MOOCs

cMOOCs Connectivistic

MOOCs

Claudia Bremer13 Arnoldshain Seminar XII 13

Business models around MOOCs

Content CertificationTutoring Ce t cat outo g

Infrastructure

Claudia Bremer14 Arnoldshain Seminar XII

Business models around MOOCs

Content CertificationTutoring Ce t cat outo g

Infrastructure

Claudia Bremer15 Arnoldshain Seminar XII

Q estion IQuestion I

• Why do universities offer MOOCs?

Claudia Bremer16 Arnoldshain Seminar XII

Surplus of elearningp g

Direct cost reducationE il

Enabling Technology

Easilyapplicable

catio

n Market entryopportunities

uantific

Improving the quality of teaching and learning

Fl ibilit

Qu

Image (Marketing)

Flexibility

Nearly not

Surplus on different levelsU i it

Nearly not applicable

Students Teaching staff

Institutes /Departments

University as an institution

Bremer, Krömker, Voß (2009)

Components of a Business ModelComponents of a Business ModelPartners Activities Value

P itiCustomer R l ti

Customer S t

Who are themost importantpartners for

Which activitiesfor valuecreation are

PropositionWhat value isprovided?

Relation-shipsWhat is therelationship with

Segments

For whom isvalue created?

value creation?

Which activitiesare provided?

required? What problemis solved?

h h d

peach customersegment?

Resources Distribution Ch lare provided?

Whichresources are

id d?

Which needsare satisfied?

Which goods or

Whichresources forvalue creation

ChannelsWhich are themaindistribution

provided? Which goods orservices areoffered?

are required? channels?

Cost Structure Revenue Streams

Which are the most important costs?

Which activities/resources create the

Which values are being paid for?How are payments made?What are the relative shares of ofWhich activities/resources create the

highest costs?What are the relative shares of ofindividual revenue streams?

Osterwalder & Pigneur: Business Model Generation (2010)

Question IIQuestion II

• Allocation of costs and revenues• Allocation of costs and revenues

Federal budget State

budget

Tax income

University

MOOC(education)and OER!

State Nation World

Claudia Bremer19 Arnoldshain Seminar XII

(Gaus, Bremer, Bershadskyy, 2014)

Business models around MOOCs

Content CertificationTutoring Ce t cat outo g

Claudia Bremer20 Arnoldshain Seminar XII

(Gaus, Bremer, Bershadskyy, 2014)

Business models around MOOCs

Content CertificationTutoring Ce t cat outo g

Infrastructure

Add on services: Advertisement, jobs, contacts

Claudia Bremer21 Arnoldshain Seminar XII

Publications

Bershadskyy, Dmitri; Bremer, Claudia; Gaus, Olaf (2013): Bildungsfreiheit als Geschäftsmodell: MOOCs fordern die Hochschulen heraus. In: Claudia Bremer, ,Detlef Krömker: E-Learning zwischen Vision und Alltag. Waxmann Verlag, p. 33-44.

Bremer, Claudia; Krömker, Detlef; Voß, Sarah (2009): Wirtschaftlichkeits- und Wirksamkeitsanalysen sowie Vorgehensmodelle zur Einführung und Um-setzung von E-Learning an Hochschulen In: Roland Holten, Dieter Nittel (Hrsg.): eLearning in der Hochschule und Weiterbildung. Einsatzchancen und Erfahrungen. Bielefeld: Bertelsmann, p. 61 - 80

Gaus, Olaf; Bremer, Claudia; Bershadskyy, Dmitri (2014): MOOCs als U t h t t i fü i l b l Bild kt I Di tUnternehmensstrategie für einen globalen Bildungsmarkt. In: Dieter Lenzen & Holger Fischer (Hrsg.): Change: Hochschule der Zukunft. Tagungsband der Campus Innovation 2013, Jahrestagung Universitätskolleg. Universitätskolleg Schriften Band 3 Universität Hamburg Hamburg p 103 108

Claudia Bremer22 Arnoldshain Seminar XII

Universitätskolleg-Schriften Band 3, Universität Hamburg, Hamburg, p. 103-108.

Claudia BremerstudiumdigitalestudiumdigitaleJohann Wolfgang Goethe-Universität Frankfurt/M.

www.studiumdigitale.debremer@rz uni-frankfurt [email protected] frankfurt.de

Claudia Bremer23 Arnoldshain Seminar XII