elearning strategy - or strategic elearning?. les watson pro vice-chancellor glasgow caledonian...
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eLearning Strategy -
or Strategic eLearning?
Context
• Me• Technology• Market• Type of institution
VisionIt is the vision of GCU to be:
• Entrepreneurial in all that we do
• Innovative in programmes,
learning, research, and KT
• Inclusive of all sectors of society
• Responsive to the needs of
individuals, business and industry
MissionIt is the mission of GCU to be:
GCU will be entrepreneurial. We will change to be actively focused on exploring and creating opportunities to become Scotland’s most dynamic, confident, innovative, inclusive and responsive University, working in partnership with all our stakeholders in responding to and shaping their demand for our learning, research and consultancy services.
Change“In the next 30 years more people will gain formal qualifications through education than since the beginning of history”
Ken Robinson
Out of Our Minds p.21
Change“Employers are complaining that academic programmes from schools to Universities simply don’t teach what people need to know and be able to do. They want people who can think intuitively, who can communicate well, work in teams, and are flexible, adaptable, and self-confident”
Ken Robinson
Out of Our Minds p.52
Change
Sustaining Improve the performance of current products
DisruptiveInitially provide worse performance than existing productsext
Text
Christensen C.M. The Innovators Dilemma 1997
“A.... primary reason given by University Boards of Trustees and Presidents for investing money and time in an expensive technological infrastructure over the decades is to ‘revolutionise’ teaching & learning.”
Cuban L. Oversold and Underused
Computers in the Classroom 2002 p.130
Text
“As the evidence suggests, however, there has been, at best, modest to little impact on the teaching strategies commonly used.”
“When teachers adopt technological
innovations these changes typically
maintain rather than alter existing
classroom practices”
Cuban L.
Oversold and Underused -
Computers in the Classroom p.71
“We found little difference in computer use
between veteran and novice teachers,
between those with and without previous
technical experience, or between men and
women.”
Cuban L.
Oversold and Underused -
Computers in the Classroom p.98
“From our research… these incremental
changes in how teachers prepare for their
lessons have occurred as a consequence of
greatly enhanced accessibility to new
technologies (especially computers).
Cuban L.
Oversold and Underused -
Computers in the Classroom p.96
The Tipping Point
“Epidemics are, at their root, about the very process of transformation. When we are trying to make an idea, attitude. or product tip, we’re trying to change people in some small yet critical respect: we’re trying to infect them and sweep them up in our epidemic, convert them from hostility to acceptance. This requires special kinds of people.”
Gladwell M. The Tipping Point2001 P.166
e-Learning strategy
Is about change amidst uncertainty
What are the options for strategy formulation?
e-Learning strategy
Design/Planningformal, conceptual,
analytical, (visionary)
Cognitive/Learning mental process
emergent
Power/Culturalcollective,reactive,negotiation
Options for strategy formulation(from Mintzberg, Ahlstrand, Lampel Strategy Safari)
The Levers of Change
• Technology
• Environment
• People
Strategic Architecture
People
Structure, skills, abilities
Technology
Application and pervasiveness
Environment
Design and configuration
EIIR
Strategic actionsPeople
C&IT restructuring, New Schools, Learning Services
Technology
Network, OSS, My.Caledonian, HR, Finance, Timetabling, Blackboard
Environment
Learning Cafe
EIIR
People (e)
• Elisu• APU
Strategic actionsPeople
C&IT restructuring, New Schools, Learning Services
Technology
Network, OSS, My.Caledonian, HR, Finance, Timetabling, Blackboard
Environment
Learning Cafe
EIIR
Technology(e)• More Blackboard users on a single module than any other University in the UK
• Delphi
•Blended approach
Strategic actionsPeople
C&IT restructuring, New Schools, Learning Services
Technology
Network, OSS, My.Caledonian, HR, Finance, Timetabling, Blackboard
Environment
Learning Cafe
EIIR
Environment“Reform the environment;Stop trying to reform the people.They will reform themselves if the environment is right.” Buckminster Fuller
Environment
“We shape our buildings,and afterwards, our buildings shape us.”
Winston Churchill
Strategic ArchitecturePeople
HR Strategy
Technology
SAS, Library system
Environment
Learning Centre
EIIR
Peopleentrepreneurialchangecreating (creative)dynamicconfidentinnovativeinclusive
responsive
People
“So much of management consists of making it difficult for people to work.”
Caulkin S. “Give more power to the
people”
Observer management 28/09/03
Strategic ArchitecturePeople
HR Strategy
Technology
SAS, Library system
Environment
Learning Centre
EIIR
SAS project
• excellent customer service
• re-engineering delivery
• making best use of
technology
• focusing the efforts of
people
Strategic ArchitecturePeople
HR Strategy
Technology
SAS, Library system
Environment
Learning Centre
EIIR
Key points
• Link to other strategies
• Set direction
• Focus on action
•Allow for intuition
• Allow for learning
“If you do what you’ve always done...
You’ll get what you always got”
E. Ahroni
Text
Try these
Creative Destruction - Foster R. & Caplan S.
Unleashing the Idea virus - Seth Godin
Welcome to the Creative Age - Mark Earle
Out of our Minds - Ken Robinson
Jamming - John Kao
The Tipping Point - Malcolm Gladwell
Strategy Safari - Mintzberg et al
The Innovator’s Dilemma - Clayton Christensen
Oversold and Underused - Cuban L.