election 2016: mobile activity in the u.s. on election day
TRANSCRIPT
![Page 1: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/1.jpg)
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9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
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7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
71 8 916 48 327 561 6 83 5493 2 8 50 9 9 76000 467356207 5 2 736 413 43409258
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
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5 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
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4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
50 9 9 76 000 46 652 95629 75 735 6207 5 2 736 413 4 3 4 0 92 58 71 8 916
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
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ELECTION 2016
MOBILE ACTIVITY IN THE US ON ELECTION DAY
![Page 2: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/2.jpg)
ELECTION DAY MOBILE ACTIVITY
Activity Differences vs Typical Weekday
Act
ivit
y vs
Bas
elin
e
-50%
-25%
0%
25%
50%
Eastern Time
12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM
Election day starts off with mobile activity 13% lower than a typical weekday
12
3
4
5
Mobile activity peaks when polls open, with activity 34% higher
2
During the workday, mobile activity dips 46% lower
3
Mobile activity picks up again after the workday and is 13% higher
4
Election day closes with mobile activity down 19%
5
1
Typical Weekday
November 8, 2016
Baseline calculated as average activity in the 4 weekdays prior to election day. 0% represents no difference from the baseline. Analysis includes 3.5 billion session start events in the US.
![Page 3: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/3.jpg)
ELECTION DAY 00:00 - 01:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 4: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/4.jpg)
ELECTION DAY 01:00 - 02:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 5: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/5.jpg)
ELECTION DAY 02:00 - 03:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 6: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/6.jpg)
ELECTION DAY 03:00 - 04:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 7: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/7.jpg)
ELECTION DAY 04:00 - 05:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 8: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/8.jpg)
ELECTION DAY 05:00 - 06:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 9: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/9.jpg)
ELECTION DAY 06:00 - 07:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 10: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/10.jpg)
ELECTION DAY 07:00 - 08:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 11: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/11.jpg)
ELECTION DAY 08:00 - 09:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 12: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/12.jpg)
ELECTION DAY 09:00 - 10:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 13: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/13.jpg)
ELECTION DAY 10:00 - 11:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 14: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/14.jpg)
ELECTION DAY 11:00 - 12:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 15: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/15.jpg)
ELECTION DAY 12:00 - 13:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 16: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/16.jpg)
ELECTION DAY 13:00 - 14:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 17: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/17.jpg)
ELECTION DAY 14:00 - 15:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 18: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/18.jpg)
ELECTION DAY 15:00 - 16:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 19: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/19.jpg)
ELECTION DAY 16:00 - 17:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 20: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/20.jpg)
ELECTION DAY 17:00 - 18:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 21: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/21.jpg)
ELECTION DAY 18:00 - 19:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 22: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/22.jpg)
ELECTION DAY 19:00 - 20:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 23: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/23.jpg)
ELECTION DAY 20:00 - 21:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 24: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/24.jpg)
ELECTION DAY 21:00 - 22:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 25: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/25.jpg)
ELECTION DAY 22:00 - 23:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 26: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/26.jpg)
ELECTION DAY 23:00 - 23:59 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 27: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/27.jpg)
DAY AFTER ELECTIONS MOBILE ACTIVITY
Activity Differences vs Typical Weekday
Act
ivit
y vs
Bas
elin
e
-50%
-25%
0%
25%
50%
Eastern Time
12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM
Mobile activity was 21% lower when the election was called
1
2
3
4
The day begins with mobile activity up 17%
2
During Hillary’s speech, mobile activity was down 41%
3
Mobile activity for the rest of the day was volatile and depressed, with the day ending at 39% lower
4
1
Typical Weekday
November 9, 2016
Baseline calculated as average activity in the 4 weekdays prior to election day. 0% represents no difference from the baseline. Analysis includes 3.5 billion session start events in the US.
![Page 28: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/28.jpg)
ELECTION DAY VS THE DAY AFTER MOBILE ACTIVITY
Activity Differences vs Typical Weekday
Act
ivit
y vs
Bas
elin
e
-50%
-25%
0%
25%
50%
Eastern Time
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Baseline calculated as average activity in the 4 weekdays prior to election day. 0% represents no difference from the baseline. Analysis includes 3.5 billion session start events in the US.
Typical Weekday
November 8, 2016
November 9, 2016
![Page 29: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/29.jpg)
NOVEMBER 9TH 00:00 - 01:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 30: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/30.jpg)
NOVEMBER 9TH 01:00 - 02:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 31: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/31.jpg)
NOVEMBER 9TH 02:00 - 03:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 32: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/32.jpg)
NOVEMBER 9TH 03:00 - 04:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 33: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/33.jpg)
NOVEMBER 9TH 04:00 - 05:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 34: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/34.jpg)
NOVEMBER 9TH 05:00 - 06:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 35: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/35.jpg)
NOVEMBER 9TH 06:00 - 07:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 36: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/36.jpg)
NOVEMBER 9TH 07:00 - 08:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 37: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/37.jpg)
NOVEMBER 9TH 08:00 - 09:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 38: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/38.jpg)
NOVEMBER 9TH 09:00 - 10:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 39: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/39.jpg)
NOVEMBER 9TH 10:00 - 11:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 40: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/40.jpg)
NOVEMBER 9TH 11:00 - 12:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 41: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/41.jpg)
NOVEMBER 9TH 12:00 - 13:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 42: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/42.jpg)
NOVEMBER 9TH 13:00 - 14:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 43: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/43.jpg)
NOVEMBER 9TH 14:00 - 15:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 44: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/44.jpg)
NOVEMBER 9TH 15:00 - 16:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 45: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/45.jpg)
NOVEMBER 9TH 16:00 - 17:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 46: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/46.jpg)
NOVEMBER 9TH 17:00 - 18:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 47: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/47.jpg)
NOVEMBER 9TH 18:00 - 19:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 48: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/48.jpg)
NOVEMBER 9TH 19:00 - 20:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 49: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/49.jpg)
NOVEMBER 9TH 20:00 - 21:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 50: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/50.jpg)
NOVEMBER 9TH 21:00 - 22:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 51: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/51.jpg)
NOVEMBER 9TH 22:00 - 23:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
![Page 52: Election 2016: Mobile Activity in the U.S. on Election Day](https://reader030.vdocument.in/reader030/viewer/2022021503/5872edd01a28abfa548b795f/html5/thumbnails/52.jpg)
NOVEMBER 9TH 23:00 - 23:59 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.