As seen in...

Data-Driven Politics, National to Neighborhood

Federal CampaignsPolitical Groups (e.g. Lobbyists)

(and remains so in non-federal election years)

Total Annual Expenditures

Politics is Big Business

Politicians

Legislation

Interest Groups

Data•Aggregate and structure millions of data points on political people, issues and events.

Analysis•Analyze and summarize with NLP Topic Models, Ideal Point Estimation, Bayesian Inference.

Product•Users explore visual, relevant, contextual political information, when and where they need it most.

ElectNext is Data-Driven Politics

$ Campaign Finance

10,000+

350,000+ ratings

100,000+ bills

15,000,000+ records

In Our First Year We...

3,000,000+

Built a Big Database Reached 3M+ People!Distributed a 2012

Elections Product to...

✓4500+ Candidates

✓All three Federal Levels

✓Bayesian Inference

✓Euclidean Distance Matching

✓Ideal Point Estimation

✓The Washington Post

✓The Economist

✓NBC Politics

✓Hearst Television

✓The PBS NewsHour

✓40+ Nationwide

✓1000% mo/mo growth

✓All 50 states

✓2 million visits in Oct

✓1.2 million+ visits on Election Day

Now Launching: Digital Political ‘Baseball Cards’

We close the ‘search leak’ and drive engagement with a data-driven companion experience to political content.

For Publishers $ For Politicians $Across our partner networks we offer an unprecedented platform to generate leads and monitor earned media.

Total Addressable Market: $895M

Business Model

Political Subscriptions for lead generation & media monitoring

Level Cost Per Month

Addressable Market (annual) $702,000,000

Local

State

National $3495

$495

$95

$193,000,000Addressable Market (at $5 CPM and 70/30 rev share)

Advertising

Publisher Traction

12,500,000 monthly uniques across launch partner sites

120 PA & National Publishers 25%

30 Current Conversations

6 Sets of JavaScript Delivered20%

Publisher Pipeline (4 Month Sales Cycle)

Prospects

Pipeline

Launch Partners

6 Month Publisher Goal 15 Partners, 35M Monthly Uniques

Customer Traction

“Pre-sale” Signed Customers

Politician Pipeline (2 Month Sales Cycle)

Prospects

Pipeline

Signed Customers

6 Month Customer Goal 100 Paying Customers

120 PA Politicians

20 Current Conversations

4, with credit cards

16%

20%

Bill GreenPhila. City Council At-Large

Cindy BassPhila. City Council

Brian SimsPA House of Representatives

David OhPhila. City Council At-Large

Comparable Companies

Single Platform STELLAServiceApture

‣ Aggregates restaurant data; distributes to publishers

‣ Business Model: Restaurant subscriptions (for lead generation)

‣Outcome: Sold for $100M in 2 years

‣ In-article keyword search experience for publishers

‣ Business Model: Publisher White Label, Advertising

‣Outcome: Sold to Google in 4 years

‣ Aggregates customer service data, publishes for consumers

‣ Business Model: Sells customer service intel back to companies

‣Outcome: Raising a B-round w/in 2 years

Keya DannenbaumFounder & CEO

• Hillary Clinton for President• 18 Municipal level campaigns• Stanford, Princeton, Wharton

Mike ToppaRails Engineer

• 17-year Web Dev.• PhD, Govt., Georgetown• Agile aficionado

Dan WhateleyHead of Partnerships

• Secured all 2012 partnerships (40+ partners, 3M+ uniques)

• EN nickname: The ‘Danimal’

Dave ZegaNational Political Director

• Citywide campaign mngr.• Philadelphia City govt.• MA, Government UPenn

John MertensChief Technology Officer

• Code for America Fellow ‘11• Full stack Rails dev.• Open data evangelist

Team

Jake WellsProduct & Design

• User-centered Designer• Ethnographic Research• BA, MA Industrial Design

IDEOTim Brown

FL Governor (R)Jeb Bush

NJ Senator (D)Bill Bradley

AdvisorsInvestors

Endorsers

Charlie O’DonnellBrooklyn Bridge Ventures

Ben WirzKnight Foundation

David HorowitzComcast Ventures

Ezra Callahan6th Employee1st Product Manager

Sean GerrishPrinceton CS/Political Data PhDFmr. Senior Google Engineer

Ryan JacobyIDEO

$250k*Second tranche of a total $1M round; $750k closed July 2012

Open Raise

• Convertible Note

• $3M Valuation Cap

• 15% Discount

• 6% Interest

Deal TermsMilestones

Additional funds give us a 12-

month runway to:

• Data, publisher, political

coverage in 5/50 US States

• Cash flow positive

Closing March 30, 2013