electric scooter rental
DESCRIPTION
Rent of electric scooter in LondonTRANSCRIPT
Elec’Scoot : Faster, Better, Scooter
Valentin Prudon
Table of contents:
I. My business
II. SWOT Analysis
III. Marketing MIX
IV. The investment
V. In the future
VI. Why invest in my project?
VII. Sources
I. My Business
Why London?
- A city with crowded buses and tubes
- Traffic jam - Tax of £8 to enter London
with a vehicle
How my business works: - Buy electric scooters to
Vectrix - Rent electric scooters to
inhabitants or tourists
II. SWOT Analysis
Strengths Weaknesses No tax for electric vehicles. No need to take overcrowded buses or tubes Easy to park in London and can pass throw traffic jam. Good for the environment.
Used to rain in Britain, not very convenient. Not everybody likes scooter An electric scooter does not make sound.
Opportunities Threats 7 512 400 inhabitants. 27 million tourists, they will be able to rent a scooter to visit London. The price of gasoline is always increasing. The city of London will welcome this idea well.
Only one store at the beginning so customers need to go to the store to pick up a scooter.
III. Marketing MIX
A. Product
Electric scooters: - Electric motors to attain locomotion with batteries - Max Speed: 68 mph - Range of 68 miles - Time of recharge: 2 hours from a standard domestic power socket Rentals conditions: Own a car driving licence To be 21 years old minimum
B. Prices
Prices to rent electric scooters:
- £40 for a day - £200 for a week - £600 for a month
The customer has to bring the scooter back every day.
Prices to rent helmets and protective clothing for a day:
- Helmets: £10 - Motorcycle suits: £5 - Motorcycle gloves: £5
C. Place
We would like to be located next to the train station of “Paddington”. Why?
- Many workers come from the suburb to “Paddington”
- Easy to get to the town
The old car repair shop The place we want to make
D. Promotions
To promote our business:
- Advertisings in tubes and buses - Slogans on the radio:
“Air instead of sweat, what else?” “Faster, Better, Scooter”
An example of advertising in buses:
Are you tired of crowded tubes?
We got THE solution the electric scooter Here you go: http://rent-electric-scooter.co.uk http://rent-electric-scooter.co.uk
IV. The investment
Cost Own money
From Investor
Local £160 000 Scooters (10) £81 000 Electricity £200 Salaries(2) £1 200
+ £1 500
Insurances (10)
£333
Helmets (10) £ 1000 Motorcycle suits (10)
£ 400
Motorcycle gloves (10)
£300
Total £245 000 £100 000 £145 000
V. In the future
A. The first year
To be profitable:
- 5 scooters: £57 600 in a year - 5 helmets: £14 400 in a year - 3 motorcycle suits: £4 320 in a year - 3 motorcycle gloves: £4 320 in a year
Cost for the first year:
- Salaries: £14 400 + £18 000 - Insurances: £4 000 - Batteries: £15 000 - Total: £51 400
Turnover:
- £80 600
Profit:
- £80 600 - £20 150 - £51 400 = £9 050
B. The second year
More rent:
- 7 Scooters: £80 640 (For a year) - 7 helmets: £20 160 (For a year) - 5 motorcycle suits : £6 000 (For a
year) - 5 gloves: £6 000 (For a year)
Cost for the second year:
- Salaries: £14 400 + £18 000 - Insurances: £4 000 - Batteries: £30 000 - Total: £66 400
Turnover:
- £112 800
Profit:
- £112 800 - £28 200 - £66 400 = £18 200
C. The third year
We are expecting more rent:
- 10 scooters: £115 200 - 10 helmets: £28 800 - Motorcycle suits: £10 080 - Motorcycle gloves: £10 080
Cost for the third year:
- Salaries: £14 400 + £18 000 - Insurances: £4 000 - Batteries: £40 000 - Total: £76 400
Turnover:
- £164 160
Profit:
- £164 160 - £41 040 - £76 400 = £46 720
D. The fourth year
We are expecting the same number of rent than last year, that is why during the fifth year we would like to expend our business.
On this chart, we can see our turnover and our cost from 2013 to 2016.
51 400
66 400 76 400
96 400
80 600
112 800
164 160 165 600
0
20 000
40 000
60 000
80 000
100 000
120 000
140 000
160 000
180 000
2013 2014 2015 2016
Cost
Turnover
E. The fifth year
We would like to expand our business next to the train station of “Saint Pancras”, why?
- International train station - Annual transit of 19 326 000
passengers - Other good place to be in London
VI. Why invest in my project?
- Electric is getting a fashion Price of gasoline The willingness to protect the
environment
- Try to release London from traffic jam and crowded tubes en buses.
- 25% of my profit if you invest in my project.
VII. Sources
http://vectrixeurope.com/
http://en.wikipedia.org/wiki/Electric_motorcycles_and_scooters
http://www.tfl.gov.uk/modalpages/2625.aspx
http://en.wikipedia.org/wiki/London
Thank you for being attentive
If you want further information, please do not hesitate to contact me at: [email protected]