electrify your events with augmented and virtual reality...(vr) realworld augmented reality(ar)...
TRANSCRIPT
Electrify Your Events with Augmented and Virtual Reality
Tyler H. Gates | Managing Principal
Brightline Interactive
PRESENTED BY
Reimagining Technology
for Consumer Brand Experiences
Technology
• HTC Vive / VR
• Oculus Rift / VR
• Samsung Gear / VR
• Hololens / AR
• Unity 3D Photorealistic Rendered Content
• Gaming Environments
• Arduino/Phidgets
• Raspberry Pi
• Gesture / Motion Tracking
• Face Tracking/Facial Recognition
• Sensor (Active and Passive) Integration
• Show Control DMX and Integrated SFX
• IR / Capacitive Touch
• Multiscreen Interaction
• Social Media Integration
• Mobile Device and Platform Integration
Virtual Reality
(VR)Real World Augmented
Reality (AR)
(Virtual Objects in
Real World)
Augmented Virtuality
(Real Objects in Virtual
World)
The Reality Spectrum
(From slightly augmented, to virtually real)
Virtual Reality Interactive VR
360 Video Interactive VR Entertainment/Gaming Simulation/Training
VR HARDWARE SYSTEMS
CardboardSamsung
Gear VR
Oculus Rift HTC Vive
HOW INTERACTIVE VR IS BEING UTILIZED TODAY
Cub Cadet VR
Residential Mowing
Project Relevance
• Large scale VR production
• Realistic Residential Graphic Integration
• Sensor Integration into VR
• Fully interactive VR environments
• Multiple scene VR
• Gaming graphic content
Entertainment | Gaming
Entertainment | Gaming
Call Before You Dig
Project Relevance
• Large scale VR production
• Residential Graphic Integration
• Sensor Integration into VR
• Fully interactive VR environments
• Multiple scene VR
• User selection with hand controllers
• Gaming graphic content
Simulation | Training
FEMA Flood Risk
Simulation
Project Relevance
• Large scale VR production
• Realistic Residential Graphic Integration
• Fully interactive VR environments
• Multiple scene VR
• User selection with hand controllers
Simulation | Training
Toyota Distracted
Driving Simulation
Project Relevance
• Large scale VR production
• Sensor Integration into VR
• Fully interactive VR environments
• Multiple scene VR
Simulation | Training Toyota Distracted Driving Simulation
It’s an entirely new medium of
communication - books radio television
internet virtual reality
Scalable sales tool that seamlessly
recreates product uses in actual
environments
Generates an emotional connection which
contributes to memory and brand
recognition
Simultaneous communication and training
for complex scenarios
The Near Future of VR
Top 5 Questions
for a New VR Project
What is the story we are trying to tell and how is the consumer involved?
What is the graphic quality expectation?
What is the desired length of the experience?
What is the consumer use environment?
What is the budget expectation?
THANK YOU!
Tyler H. Gates | Managing Principal
Brightline Interactive
@brightline_int