Electronics Recycling

What Works Today at Sony

• Electronics Manufacturing Waste - >80% – $2,000,000/yr

• Refurbishing Center Waste > 95%– $200,000/yr

• In Service Warranty Waste >95%– No cost

• Closed Loop Manufacturing – STC-P• Post Consumer Content

– 8,000,000 lbs plastic/yr: $4,600,000/yr savings– Clean Glass Cullet: +$200 per ton

We all have of a role to play

ManufacturesManufactures

RetailersRetailers

ConsumersConsumers

MunicipalitiesMunicipalities

RecyclersRecyclers

Material SuppliersMaterial Suppliers

Recycle

Process

Collect

Use

Market

Design

Responsibility as a Manufacturer

• Sony will design product to be recycled

• Sony will use recycled material in its products

• Sony will identify and approve recyclers who share our vision

• Sony will work with recyclers to improve their profitability

TV Design Activities• Developing Post

Consumer Plastic

Sources

• Lead Free Panel

• Recycled glass in

funnel - post consumer

• Reduce

plastic/materials

• 100% post Consumer

Plastic in Speaker Box

• Lead-free solder

6

Use - EfficientMass Production,Mass Marketing, Efficient Logistics,Competitive Retail

Recycling- InefficientPoor reverse LogisticsNo efficiencies of scalePoor market for materials

EducationCollection Processing

Design

Use and Reuse are not BalancedUse and Reuse are not Balanced

We all have of a role to play

ManufacturesManufactures

RetailersRetailers

ConsumersConsumers

MunicipalitiesMunicipalities

RecyclersRecyclers

Material SuppliersMaterial Suppliers

Recycle

Process

Collect

Use

Market

Design

Our Goal

• Make recycling a profitable business

• Make collection for recycling as easy and simple as collection for disposal

• Make waste electronics part of a closed loop system – cradle to cradle

• Resources conserved

• Energy use minimized