elegant intelligent independent...intelligent and personal service that allows our guests to make...
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ELEGANTINTELLIGENTINDEPENDENT THE SEBEL MELBOURNE DOCKLANDS
AUSTRALIA
EXPECT NOTHING LESSBeautifully designed, they are a stylish place to relax and unwind. Like a warm welcome, The Sebel Hotels & Apartments experience is intimate, curated and carefully attended to.
thesebel.com
FIND YOUR LOCAL DEVELOPER CONTACT: ACCORHOTELS.GROUP/HOTELDEVELOPMENT FE
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NETWORK 26 & 1,776 APARTHOTELS SPACES
PIPELINE 4 & 384 APARTHOTELS SPACES
MELBOURNE FLINDERS LANE AUSTRALIA
MELBOURNE DOCKLANDS AUSTRALIA
XI NING CHINA
MERRIJIG AUSTRALIA
RESORT NOOSA, NOOSA HEADS AUSTRALIA
91 %THE SEBEL CUSTOMERS
SATISFIED OR VERY SATISFIED BY THEIR STAY EXPERIENCE
Lobby Restaurant Bar Fitness Pool
In-apartments Kitchenette & Dining Tables Laundry facilities in apartments
Business center Spa Car park
70 %
19 %
+63 %
ACCORHOTELS TARS CONTRIBUTION RATE(The Sebel apartment revenue via AccorHotels reservation systems)
ACCORHOTELS DIGITAL ECOSYSTEM (online direct sales: web sites & mobile)- 64,600 The Sebel room nights- €10.5 M The Sebel apartment revenue
MOBILE GROWTH (The Sebel apartment revenue)
DISTRIBUTION (NET FIGURES)
XI NING, CHINAPELICAN WATERS GOLF RESORT & SPA, AUSTRALIA SOUTH BRISBANE, AUSTRALIA WELLINGTON LOWER HUTT, NEW ZELAND
DOMESTIC 82 % 18 %
BUSINESS 25 % LEISURE 75 %
POSITIONINGRATING LIVING UPPER UPSCALE 4/5-STAR HOTELS AND APARTMENTSSEGMENT UPPER UPSCALEBRAND NON STANDARDIZED
CUSTOMER PROFILE
KEY IDENTIFIERSThe Sebel HostWarm, friendly and committed to providing personalised service, they approach every request with The Sebel’s signature “nothing is too hard” attitude.
The Sebel LoungeEvery element speaks to an appreciation of design. Warm & inviting, it is created as an extension of our guests living space.
The Sebel WelcomeIntelligent and personal service that allows our guests to make the most of their time away.
The Sebel SpacesWe understand every guest wants a tailored experience and our spaces reflect that, whether it is an apartment, suite or hotel room.
INTERNATIONAL
LATEST OPENINGS
PRIME SECONDARY AIRPORTS LOCATIONS LOCATIONS SUBURBS
INTERNATIONAL CAPITALS KEY CITIES & RESORTS
MAJOR DOMESTIC DESTINATIONS OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS
TOP 5 THE SEBEL FLAGSHIPS TO VISIT
PROGRAMMINGFor Europe, AAA – City Center, tight GFA location, the size and areas can go down by 15% – 20%.
APARTMENTS
— Average number of rooms: 100 keys and above— Size studio apartment: 40-50 sqm
1 bedroom apartment: 60-75 sqm 2 bedroom apartment: 80-120 sqm
— Total gross floor area: 90-110 sqm per apartment
PUBLIC AREAS MUST HAVE NICE TO HAVE
DEVELOPMENT(New Built & Conversion)
ASIA PACIFIC
3 COUNTRIES
30 TO 120 SQM
APARTMENTS WITH SEPARATE BEDROOM
AND LIVING AREAS
LE CLUB ACCORHOTELS MEMBERS REPRESENT
34 %OF THE SEBEL APARTMENT REVENUE
NETWORK + PIPELINE
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