element14 tops online brand health report

press releaseNov. 2, 2011, 9:31 a.m. EDT

element14 and Newark rank top in Online BrandHealth Benchmark Report

Global report by Heardable Inc, on the electronic sector, uses in-depth performance diagnostics to measurefactors from mobile readiness to social network participation and adeptness at SEO

LONDON, Nov 02, 2011 (BUSINESS WIRE) -- element14, Premier Farnell's collaborativeonline community for electronics design engineers, has been ranked number one in theHeardable "Online Brand Benchmark Report: 30 Leading Brands in the ElectronicsIndustry".Newark, Premier Farnell's business operation in the United States, Canada and Mexico,came second in the report, which is published by Heardable, a real-time contextual brandanalytics platform. Both brands came out top in social media and website performance, withthe top five Best Practices highlighted as:-- Strong social media presence, participation, followers and advocates-- Search engine optimised websites-- Usable websites (easy to engage, share, interact, contact and transact)-- Regular monitoring and optimisation using web analytics software and testing tools-- Optimising websites for mobile smartphone browsingThe report also highlights that element14 is ranked in the top one per cent of all brandsanalysed by Heardable worldwide, is number one out of 9,059 competitors in the NAICS,Engineering Services category and third of 3,188 brands based in the UK."We have put a lot of effort into ensuring we have the right online approach to being able toprovide a comprehensive and fast service for the engineers of today. We understand thatengineers work at a very fast pace to stay ahead in the electronics industry and we want toprovide them with the right tools and products to get the job done," said Kevin Yapp, ChiefMarketing Officer at Premier Farnell. "This is truly a great accolade for all online operationsof Premier Farnell, as this report has a clear scoring methodology, documenting dozens ofonline marketing best practices, and further, providing ranking analysis on how eachorganisation is performing against its industry peers and I would like to thank all our teamswho have contributed towards achieving this position in the industry."John Sharp, director of Heardable, Inc, said in the report: "element14 has obviously put in alot of effort into website optimisation and social media marketing over the past year, and thateffort is now being rewarded. You need to get a lot of things right to win the top spot in acompetitive sector like electronics. The element14 brand management team deserves highmarks."element14 is the trusted source for end-to-end engineering solutions. Bringing together fastdelivery of the latest products, services and solutions, all connected to an innovativeengineering community where members can access peers and experts, a wide range ofindependent technical information and helpful tools.For more information visit: www.element14.com or Premier Farnell.SOURCE: element14

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