elemental’s software-defined video solutionsœˆ7... · 40 sportv channels • provide...
TRANSCRIPT
copy 2016 Amazon Web Services Inc or its Affiliates All rights reserved
Mark Cousins
Manager Professional Services AsiaPacific
7 Sept 2016
Elementalrsquos Software-Defined Video Solutions
Flexible and Rapid Deployment
TRENDS
2
Confidential Confidential
DEMOGRAPHIC SHIFT FROM FIXED TO MOBILE CONTINUES
3
0
25
50
75
100
16-19 20-24 25-34 35-44 45-59
Tablet screen
Smartphone screen
Laptop screen
Desktop screen
TV screen
Source Ericsson Media Vision and TV Media 2015 Global Consumer Insights
Total weekly TVvideo viewing time by age group by device
Base Population aged 16-59 with broadband at home who watch any type of TVVideo at least weekly in Brazil China Germany South Korea Spain Sweden Taiwan UK ampUS
Confidential Confidential
46
35 36 33
13
27
50 45
40 36
31 30
HD quality Time shiftOn demand
Free fromadscommercials
A la carte TV-video package
My TV-Video content
anywhere
4KUHD quality
2011
2015
MULTISCREEN THE MOST SIGNIFICANT TREND
4
Source Ericsson Media Vision and TV Media 2015 Global Consumer Insights
Percentage of consumers that say each TV Media feature is important (top 2 answers on 7-graded scale)
Base Population aged 16-59 with broadband at home who watch any type of TVVideo at least weekly in UK
Largest increase (+18)
Confidential Confidential
Trade capital expense for variable expense
Pay for media you store and process as you go
Benefit from massive economies of scale
AWS helps you adapt your media storage and compute needs
Stop guessing capacity
Handle unpredictable and bursty media needs
Increase speed and agility
Shorten time-to-market test out new approaches
Go global in minutes
Global availability instantly with no commit
Stop maintaining data centers
Focus your resources on your media needs
DIGITAL MEDIA MIGRATING TO THE CLOUD
ELEMENTAL OVERVIEW
Confidential Confidential
Elemental is the leading supplier of software-defined video solutions for multiscreen content delivery
PERFECTING THE MEDIA EXPERIENCE
7
Connecting viewers with content at massive scale
Confidential Confidential
QUICK FACTS
bull Started in 2006 by ex-Pixelworks engineers
bull Industryrsquos first massively parallel software-based transcoder using GPU technology
bull Headquarters in Portland Oregon (northwest USA) with offices around the world Asia HQ in Hong Kong
bull Now a wholly-owned subsidiary of Amazon Web Services
bull More than 325 employees 30 revenue growth YoY
Confidential Confidential
VIDEO ARCHITECTURES ARE NO LONGER STATIC THEYrsquoRE ELASTIC
9
Devices Elemental SERVER
Elemental CONDUCTOR
Elemental LIVE
Elemental STATMUX
Elemental DELTA
Elemental DELTA
Amazon CLOUDFRONT
Managed Network
Live
On Demand
S3
CMS WFM DRM QC Ad Decision AWS Storage NAT Services Fingerprinting Watermarking
Interoperable Components
Appliance Virtual Machine
AWS Cloud
Supported Infrastructures
Source Processing amp Management Delivery Display
The most powerful video processing software combined with the most scalable cloud infrastructure
Relevant AWS services will be
integrated to enable turnkey
solutions
Additional cloud ingest
solutions coming soon
New service models coming soon
Confidential Confidential
850+ CUSTOMERS 70 COUNTRIES LIVE AND ON-DEMAND
10
Pay TV Operators Content Owners Broadcast Sports Other
Sample listing of disclosed media customers
Confidential Confidential
APAC CUSTOMER SEGMENTATION
11
Pay TV Operators
Content Owners
Broadcast Sports
Other
Confidential Confidential
WHERE ELEMENTAL SOLUTIONS FIT
Markets
Enterprise Government
Broadcasters
Content Programmers
Pay TV Operators
Content
Live
On Demand
S3
Consumption
Devices
12
IDEAL COMBINATION
13
Confidential Confidential
SUITE OF SOLUTIONS
File-based transcoding for multiscreen applications
Live encoding for online and mobile delivery
Unified video management
Video processing in the cloud
Video delivery infrastructure
Dynamic bandwidth allocation
Solution portfolio runs on any infrastructure
14
Amazon Elastic Transcoder Media processing in the cloud
Confidential Confidential
AWS MampE BUILDING BLOCKS
Amazon DELIVERY
CloudFront ndash Global Content Delivery Network with Monitoring Analytics and customization at the edge
Amazon STORAGE
S3 Glacier EFS amp EBS ndash Durable scalable and secure solutions for on-line and archival content storage
Amazon PROCESSING
Elastic Transcoder ndash Scalable and cost effective video processing and transcoding
Amazon COMPUTE
EC2 ndash Resizable general purpose compute capacity featuring instance types optimized for processing video analytics
Amazon INGEST
Direct Connect Snowball S3 Transfer Accelerator ndash Upload options for content and files of all sizes
Amazon ANALYTICS
Analytics ndash Data ingest eventdata processing and analysis for customer segmentation recommendation engines sentiment analysis
Confidential Confidential
bull Together AWS and Elemental give customers The ability to efficiently scale video infrastructure as IP delivery increases Deeply integrated platforms to create innovative new service offerings Solutions for the next generation of challenges such as cloud DVR
bull Worldrsquos most advanced cloud infrastructure
bull Secure elastic scalable cost effective
bull Scale over 190 countries +1M customers
ACQUISITION RATIONALE
16
bull Deep video processing expertise
bull Scale operations monetize deliver content
bull Proven with +850 media leaders
Confidential Confidential
THREE APPROACHES TO MEDIA SOLUTIONS ON AWS
Custom Build Your Own Elemental Media Solutions Partner-Based
Custom APIs
Marketplace AMIs
Other 3rd party Interface(s) Interface(s)
Partner Platform App (eg Aspera Ooyala)
Other 3rd party Interface(s)
Elemental APIs (eg Live Delta)
Other 3rd party
Appliance
VM
EFS EBS
S3 Glacier EC2 RDS
NoSQL Lambda
SWF Other
AWS SERVICES On-Premises
CUSTOMER USE CASES amp REFERENCE ARCHITECTURES
18
Confidential Confidential
PROVING MEDIA WORKFLOWS IN THE CLOUD
VOD Workflow
19
DISPLAY DEVICES
IP amp HD-SDI
HEVC
SOURCE ON-PREMISES
Storage
Amazon S3 H264 ABR
CLOUD DEPLOYMENT CDN
Amazon CloudFront
Live-to-VOD amp JITP
3RD PARTY CDN
247 Linear Workflow
Live-to-VOD Workflow
S3
Live Event Streaming Workflow
Confidential Confidential
BBC DAILY CATCH-UP POWERED BY ELEMENTAL amp AWS
coverage
coverage
Solution
Challenge Benefit
Rapid delivery of content with the flexibility to easily adopt new formats and standards ensuring service availability on all devices
Cloud-based resources provide elastic video processing capacity with dynamic scaling to absorb spikes in demand
Serve catch-up programming to millions of users per day across 1000 multiscreen device types
Confidential Confidential
bull Video Factory captures live broadcasts and sends to Amazon cloud storage
bull Processing jobs get picked up by idle transcoder or create new instance
bull Elemental Cloud processes multiple H264 ABR video streams
bull Elemental Cloud ramps dynamically with processing demand on AWS EC2
BBC VIDEO FACTORY WORKFLOW
Live TV
SOURCE iPLAYER DISPLAY DEVICES STORAGE
AWS S3
ELASTIC VIDEO PROCESSING DATA TRANSFER
AWS Direct Connect
CDN
Delivery
Confidential Confidential
DAILY ELEMENTAL CLOUD USAGE
Minimum 5 nodes
Peak usage 80 nodes
bull 19k hours month
bull 4200 steady state