BriefTo produce and promote a range of typography driven t-shirts for the skateboarding brand Element. The range is aimed at males aged 16 - 24 who have an interest in skateboarding and the fashion trends that go with it.

Concept100% Element. The concept relates to what it takes to be a pro skateboarder. Passion, drive and commitment.

DeliveryA range of 5 t-shirts were designed as well as the promotional material that goes with it. The t-shirts pictured here make use of custom typeface inspired by information graphics. Each chart relates to a skateboarding fact which can be looked up in the promotional leaflet.

Name: Adam TownendModule Code: OUGD301Brief Title: Element SkateboardsBrief Number: 1 Board Number: 1/5

BriefThe t-shirts would be sold online in these cost effective yet desirable packs. The packaging consists of an economy grade polythene bag with stapled card strip to keep the contents sealed.

The product tags feature a three colour print with seperate diecut on the front to reveal the Pantone colour underneath.

DeliveryThe rest of the range includes limited edition poster prints secured with a branded band.

Name: Adam TownendModule Code: OUGD301Brief Title: Element SkateboardsBrief Number: 1 Board Number: 2/5

BriefThe promotional material features a leaflet that introduces the range. It also gives a break down of the information inspired typeface showcased on one of the designs.

As part of the promotion, tickets were also designed for the launch event at the Element store in Nottingham.

Name: Adam TownendModule Code: OUGD301Brief Title: Element SkateboardsBrief Number: 1 Board Number: 3/5

Promotional MaterialA shop frontage was also proposed along with a variety of carriers which would be used in store only. The bags would be made from a bio-degradable paper stock.

Name: Adam TownendModule Code: OUGD301Brief Title: Element SkateboardsBrief Number: 1 Board Number: 4/5

Promotional MaterialThe bulk of t-shirt sales would be online. These mock ups show the initial splash pages that advertise the range and the rest of the images successfully propose how the t-shirts would be displayed on the website. All of these designs conform to Element’s original web infrastructure.

Name: Adam TownendModule Code: OUGD301Brief Title: Element SkateboardsBrief Number: 1 Board Number: 5/5