elementi di digital strategy #2014
DESCRIPTION
"To expedite adaptation, companies will need to create a culture of innovation, which is core to the future of work and competition."TRANSCRIPT
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by Genitron
in collaborazione con
CNA Cesena
Digital Strategy e Digital Media Planning
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imprenditore digitale
Daniel CasarinUna formazione trasversale lo avvicina al system e design thinking. Operando costantemente in attività di digital strategy, business design e social design, guida i clienti verso processi di innovazione aziendale creando servizi, prodotti digitali e interfacce centrate sulle persone.
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Start
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Scenario e strategia
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There is No B2B or B2C: It's Human to Human
Bryan Kramer ceo PureMatter
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Chi è il mio target reale?
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Personas
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Viviamo in uno scenario in costante evoluzione
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Dalla User Experience
alla Customer Experience
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To expedite adaptation, companies will need to create a culture of innovation, which is core to the
future of work and competition
Brian Solis Altimeter Group
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CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 !13
Il dynamic customer journey map
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CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 !14
Key points: Details
Relevance Timing
Measure
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CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 !15
Digital strategy: elementi fondamentali
Obiettivi Budget Risorse Strumenti
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Qualche numero
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CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 !17
Digital strategy: elementi fondamentali
Obiettivi
• Visibilità • Traffico e interazione • Lead generation • Vendita
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CNA Cesena: Digital Strategy e Digital Media Planning 03/2014
KPI
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Digital strategy: elementi fondamentali
Obiettivi
• Visibilità • Traffico e interazione • Lead generation • Vendita
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CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 !19
Digital strategy: elementi fondamentali
Budget• Acquisto di spazi • Creazione di contenuti • Risorse umane
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CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 !20
Digital strategy: elementi fondamentali
Risorse• Cultura aziendale • Umane • Partner e stakeholder
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CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 !21
Digital strategy: elementi fondamentali
Strumenti• Piattaforma • Tecnologie • Integrazione totale
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CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 !23
Il metodo: LEAN
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CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 !24
Inbound marketing
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Inbound marketing
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Inbound marketing
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Grazie per l’attenzione.