elements of a newspaper. anchor a soft story used at the base of page one
TRANSCRIPT
ELEMENTS OF A NEWSPAPER
ANCHOR
A soft story used at the base of Page One.
BANNER
Headline runs across eight columns on top of Page 1.
Used for momentous events
Set in big and bold letters
Also called Streamer
BOX
Report surrounded by a printed rule.
Display important/unusual stories
BYLINE
Name of the reporter / news agency
Indrani Bagchi
Sai Prasad [email protected]
Express News Service
Ram SahayNew Delhi, September 4
CAPTION
Text used to describe a photograph
Also known as Cutline
CLASSIFIEDS
Advertisements run in small type.
Placed by individuals or small traders
Charges based on the number of words used
Reflect newspaper’s strength
COLUMN
Weekly / fortnightly article written by a seasoned commentator
COLUMN
Vertical rows to display content
CROSSHEAD / SUBHEAD
Small headline placed in running text to:
Break monotony
Improve visual appeal
Highlight another point
Retain reader attention
DATELINE
Comprises of two elements:
The name of the city from where a story originated
The date on which the story was written
NEW DELHI, September 5:
Subodh Ghildial/New Delhi
DECK
Term used to describe lines in a newspaper headline
DISPLAY AD
Set in large point size
Uses visuals
Main source of newspaper revenue
EDITORIAL / LEADER
Write up that represents the newspaper’s opinion
. Also called the Leader.
FOLIO LINE
Line that gives the page number, day/date of publication
Placed on top of the page
HEADLINE
The title of a news report run in display type to catch the attention of the readers
It summarises the most important point in a news report
IMPRINT LINE
Line that gives the name of the:
Editor
Publisher
Printer
Place of publication
Registration number
Phone number etc
INFOGRAPHIC
Art form where words are used with charts, illustrations, graphs or photographs to tell a news story
JUMP
That part of the news story that is continued from the front page to the inside page of a newspaper
JUMP LINE
Line that mentions the page and column number where the rest of the story can be found
Contd in Col 2, Page 15
Contd on Page 15
LEAD
The top story of the day
MASTHEAD
Title of the newspaper
SHOULDER / KICKER
Subject of the story is placed over the main headline
Set in small points
SIDEBAR
Short story related to the main story and run adjacent to it
REVERSE SHOULDER / STRAPLINE
Headline run beneath the main headline
Written in a point size that is smaller than the main headline
Generally used to highlight a new point
It is also referred to as Reverse Shoulder.
SIDEHEAD
One or two word headline placed at the head of a paragraph
Generally written in bold letters in the same point size as the body text
TEASER
Front-page box placed over or below the newspaper masthead
Lists the important stories run on inside pages