elements of art & design “the ingredients” line shape form value space color texture
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Elements of Art & Design
“The Ingredients”LineShapeFormValueSpaceColor
Texture
Principles of Art & Design
“The Recipe”BalanceUnity & HarmonyPattern, Rhythm, & RepetitionVariety & ContrastScale & ProportionMovement Emphasis & Focal Point
BalanceThe visual weight of the objects in the picture
Not balanced: Too many objects on one sideand not on the other
Balance3 Types
Symmetrical (Formal)Asymmetrical (Informal)
Radial
Balance
Where your image is taking your viewers’ eyes
Keep your viewer looking for as long as possible: lead the viewer’s eyes around
Movement
Movement
Pattern, Rhythm, & Repetition
Pattern: Set of repeating elementsRhythm: Complicated pattern
Like music: We are drawn to pattern and rhythm because of our heart beats
Pattern, Rhythm, & Repetition
Unity & HarmonyThe components of a work of art are perceived as harmonious
Gives the work a sense of completion
Everything is connected
Everything feels like it belongs there
Unity & Harmony
Variety & ContrastInteresting and Dynamic: Not Boring
Different colors, values, lines, shapes, sizes, textures, patterns, movement
Scale & ProportionProportion: Size relationship of parts to a whole or to one another (The dog’s head to the whole body)
Scale: Relating size to a constant (The cat to the dog, vs. the rabbit to the dog, etc.)
Cartoons break proportion on purpose: Learn rules of proportion before you break them
Scale & Proportion
Scale & Proportion
Emphasis & Focal PointThe most important thing in your piece
Where you want the viewer to look first(Remember Rule of Thirds)
Balance, Unity & Harmony, Pattern, Rhythm, & Repetition, Variety & Contrast, Scale & Proportion, Movement , Emphasis & Focal Point
“Starry Night” by Vincent van Gogh
Seven Principles of Design 1. Balance2. Movement3. Pattern, Rhythm, Repetition4. Unity and Harmony5. Variety and Contrast6. Scale and Proportion7. Emphasis and Focal Point
Starry Night by Vincent van Gogh
Principles of Design QuizStudy Guide
Balance
MovementM.C. Escher
Katsushika Hokusai
Pattern, Rhythm, & Repetition
Chuck Close
Andy Warhol
Unity & Harmony
Variety & Contrast
Scale & Proportion
Emphasis & Focal Point
Balance, Unity & Harmony, Pattern, Rhythm, & Repetition, Variety & Contrast, Scale & Proportion, Movement , Emphasis & Focal Point
Starry Night by Vincent van Gogh